MORNING GLOW ALPRO X HÔTEL MAHFOUF

Relying on a strong and inspiring Gen Z figure, Lena Mahfouf, by partnering with her summer pop-up for her brand Hôtel Mahfouf.

360° Activation :

• Social media content : A cross-posted Reel on Léna’s and Hôtel Mahfouf’s accounts to announce Alpro’s presence and the launch of three new drinks — including an exclusive signature creation for the pop-up — as well as a set of three story screens.
• Influencer event : A creative workshop with influencers hosted at the pop-up to co-create a new “Morning Glow” drink and further amplify the campaign.
• PR activation : Distribution of a press release featuring the signature drink recipe and highlighting Alpro’s presence within the pop-up.

• SOCIAL MEDIA : 5 contents, audience: 5.4M, 6.8M impressions, EMV: €570,560
• EVENT : 71 contents, audience: 6.6M, 3.1M impressions, EMV: €220,584
• PR : 16 press clippings, audience: 47.5M, EMV: €56,167
• OVERALL : 92 contents, total audience: 59.5M, 13.4M impressions, total EMV: €847,311