Celebrate the 50th anniversary of the Franck Provost brand and highlight its heritage without relying on a commercial activation, by leveraging emotion, history, and family values.
OBJECTIVES
ACTION PLAN
Idea
Bring the brand’s heritage to life by spotlighting the people who contribute to its success on a daily basis.
360° Strategy
- Press event at Café Lapérouse in Paris, featuring speeches by the Provost family retracing the brand’s history, values, and legacy
- Workshops led by expert professionals to showcase craftsmanship and present new innovations
- Press kit
- Post-event interviews to initiate in-depth editorial coverage
RESULTS
- 30 press clippings
- +280M reach
- 500K € EMV