- Amplify the brand signature “Make beauty fun.”
- Position Juicy Bomb as a must-have collection in the French market.
- Celebrate the 5th anniversary of Juicy Bomb.
- Bring together the brand’s inner circle of friends, including influencers, ambassadors, and journalists.
- Establish Essence as a fun, pop, and good-vibes–driven brand.
OBJECTIVES
ACTION PLAN
Idea
Create the summer’s must-attend event by hosting an immersive anniversary Pool Party in the colors of Juicy Bomb and the “What’s Your Juicy?” campaign, designed to generate content, foster brand proximity, and deliver a full product experience.
360° Strategy
- Strong product staging: gloss-shaped inflatables, oversized Juicy Bomb formats, and pop-colored decor inspired by the campaign
- Immersive beauty experience: presence of professional MUAs
- Fun and engaging activations: DJ set, creative workshops (custom charms and personalized foutas)
RESULTS
- 124 guests: influencers & journalists
- 259 influencer and press clippings
- 6.1 M : reach
- 111.5K € : EMV