PR - DIGITAL - EVENT
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AGENCY PRICE
PR AGENCY OF THE YEAR
Zmirov Communication voted PUBLIC RELATIONS AGENCY OF THE YEAR by the 45th Grand Prix des Agences de l’Année.
ACCESSORIES CLIENT
WELCOME STANLEY
PR and influencer support for the iconic water bottle brand.
AGENCY
3 stars CSR label
Zmirov Communication awarded 3 stars in the Agences Actives CSR label.
ACCESSORIES CLIENT
WELCOME MARSHALL
Support for the Marshall brand, a benchmark in rock sound, in its press relations, influence and content creation strategy.
CLIENT COLLABORATION
leboncoin x Clara Luciani
Clara Luciani curates a unique selection for leboncoin. We supported the project with creative direction and its media coverage.
CLIENT EVENT
Cover Coffee – alpro
Creation of a pop-up coffee shop by alpro and Léna Situation for the release of her new book. +40 million press and social contacts.
CLIENT DECORATION
GREJSIMOJS Collection – IKEA
For the launch, we came up with IKEA Playhouse: a place in the heart of Paris where you play before you understand.
CLIENT DRINKS
Résidences Mix & Mix – Badoit
In January, Badoit Rouge is launching a series of alcohol-free events in five cities, supported by our PR and influencer services.
FOOD INFLUENCE
LINDT SIGNATURE MAÎTRE CHOCOLATIER
Deployment of a targeted influencer activation and an exclusive evening to establish Lindt Signature in the premium segment.
CLIENT FASHION
ATOL – MULTITUDE
PR and influencer support for the launch of the Multitude collection, at the heart of a 360° strategy combining fashion and corporate.
CLIENT TOURISM
ZURICH – NOËL LA VILLETTE
We deployed a 360° strategy to support the Zurich pop-up and showcase the city’s unique holiday spirit to French audiences.
CLIENT FOOD
Our Place x Merci
Our Place entrusts us with its launch in France: PR support, influencer marketing, and opening of a concept store at Merci.
EVENT FASHION
AIGLE DOG CLUB
Event support, PR, and influencer marketing for the reopening of the Aigle store in Saint-Germain-des-Prés and the inauguration of its first Aigle Dog Club.
AGENCY PRICE
4 trophies for Zmirov
Zmirov won 4 trophies at the Grand Prix de l’Influence 2025 by INfluenca, including 2 Gold trophies for Laboratoire Gallia and Mobilize.
CLIENT FASHION
GRACE & MILA FW25
For its FW25 collection, a dinner with Lisa Germeau and an FW25-26 Press Day were organized for the press and influencers.
Celio’s Noël XXL
Celio is bringing Noël XXL to three French villages. We handled local and national media coverage to promote this regional project.
CLIENT SPORT
The North Face x La Montagne en Scène
PR amplification for media coverage of two athletes for their previews and presentation of the AMK collection.
CLIENT DECORATION
RENEWED PARTNERSHIP WITH IKEA
IKEA France has entrusted us with its consumer PR strategy, promoting the first culinary and music festival, IKEA Cooking Session.
CLIENT EVENT FOOD
Pop-up iRASSHAi x BEAMS Japan
Organization of an exclusive event bringing together journalists and influencers for a preview of this distillation of Japanese culture.
AGENCY PODCAST
EPISODE 2 INSPIRÉ.
Margaux Cassan, philosopher, writer, and independent voice of our time, deconstructs beauty standards. Available on all streaming platforms.
CLIENT PR
ZMIROV x CLUB MED
We support Club Med in promoting their unique mountain expertise and sharing all the latest news for the season.
AGENCY TRADE SHOWS
ZMIROV @ FOLLOWME
The Influence team will be present at Follow Me, the first trade show dedicated to influencer marketing professionals.
CLIENT DRINKS
Inauguration of the Malongo factory
PR support for the inauguration of its new factory in Vendée: corporate and lifestyle press releases, exclusive interviews, and press conference.
DESIGN EVENT
leboncoin at Paris Design Week
We participated in the launch of the exhibition Le Labyrinthe (The Labyrinth), conceived by Jérémy Pradier-Jeauneau in collaboration with our client leboncoin.
AGENCY PRICE
6 Awards for Zmirov
Zmirov shines at the Stratégies Festival and the Grand Prix du Brand Content INfluencia with 6 awards, including 2 Golds for Durex & Oatly.
CLIENT SPORT
La Montgolfière Lamarck
Accompanying press and influencers for the opening of the second Social Sports Club, La Montgolfière Lamarck, in the 18th arrondissement of Paris.
EVENT MOBILITY
The Renault ® Carwalk Parade
Press and influencer amplification for Renault’s reopening on the Champs-Elysées.
EVENT MOBILITY
CANNES YACHTING FESTIVAL
Media relations and social media support for the 48th edition of CYF, Europe’s largest floating trade fair.
CLIENT FASHION
AIGLE EXPERIENCE #4
Revelation of the 4th Aigle x Études Studio collaboration at Men’s Fashion Week, supported by our 360° support.
CLIENT PR
SeLoger press conference
As part of its annual conference, we assisted SeLoger with its press strategy to amplify the reach of its analyses.
CLIENT SPORT
New Dancefloor Paris studio
Press and influencer support for the launch of the second Dancefloor Paris studio, located a stone’s throw from the Champs-Élysées.
AGENCY PODCAST
inspired. season 2
In this first episode, Charlotte Roudaut, founder of BEAU Magazine, opens up about her relationship with beauty. Available on all listening platforms.
EVENT FASHION
IZIPIZI x ELEMENT
We organized an immersive, sunny, and offbeat evening to unveil the season’s essentials: the CRUSH glasses and JORTT shorts.
CLIENT DRINKS
The Volvic Zest saga continues !
Discover the bold new creation from Volvic Zest, featuring the iconic duo Antoine Dupont and Éric Judor.
FASHION INFLUENCE
HAVAIANAS – BREAK THE RUSH
Deployment of a media amplification and influence strategy to promote the ‘Break the Rush’ experience created by Havaianas.
DRINKS INFLUENCE
Alpro x Hôtel Mahfouf
PR activation, influence marketing and branding for the launch of three exclusive drinks, including one co-created with Lena Situations.
CLIENT KIDS
Yoto’s new campaign
Supporting Yoto for the launch of Yotoroute, a solar-powered, 100% kid-friendly campaign at the Montélimar motorway service area.
INFLUENCE MOBILITY
Mobilize – Les Boss de la ville
Influencer strategy tailored for Twitch: treasure hunt in Paris and interactive live show to launch the Mobilize DUO (FR/IT).
EVENT FOOD
IRASSHAI LAUNCHES ITS SIGNATURE PRODUCT BRAND
The iRASSHAi concept store is taking a new step forward by launching ten Japanese cuisine essentials.
CLIENT DRINKS
Mouton Cadet Rouge x Pierre
Press, Influence and Media support for the launch of Mouton Cadet rouge x Pierre during the Bordeaux Fête le Vin.
EVENT INFLUENCE
essence at Solidays
For its first appearance at the Solidays festival, we supported the brand in a 360° influence operation.
CLIENT DRINKS
New Volvic drink
An event for influencers, PR, and Gentlemates fans at the Pathé Palace to present the new Volvic Juicy Cherry drink.
CLIENT EVENT
festiv4L Renault
PR and Influence support for the launch of festiv4L, an event organized by Renault to unveil the Renault 4 E-Tech electric.
AGENCY EVENT
THE “LES BELLES MARQUES” STUDY
Discover our Les Belles Marques X Viavoice study. 120 brands analyzed.
EVENT FASHION
Danayad opening
PR & influence management for the opening of South Korean e-shop Danayad in the Marais district.
DRINKS EVENT
New address by Champagne Thiénot
Champagne Thiénot reveals its new address: Le 3. A preview of the venue, dedicated to the press and organized by the agency.
BEAUTY CLIENT
ESSENCE POOL PARTY
Celebrating the 5th anniversary of their iconic Juicy Bomb gloss on the Off Paris Seine.
AGENCY PRICE
BRONZE – VOLVIC
Bronze at the Nuit des Rois Viuz with our Volvic campaign, A Zest of Fun!
CLIENT MOBILITY
WELCOME TURO
PR support for Turo, the world’s largest car sharing marketplace.
EVENT FASHION
IZIPIZI STADIUM
Launch of the Stadium Izipizi eyewear collection at Le Cornichon in Paris.
AGENCY PRICE
THE INFLUENCE & CARE GRAND PRIZE DR GOOD!
Dr Good! & Webedia award us the Influence & Care Grand Prize for Laboratoire Gallia’s “Mommyphone” campaign !
CLIENT SPORT
Welcome Altra Running
PR and influence support for this new client: the Altra running brand.
INFLUENCE PR
NEW GALLIA CAMPAIGN
PR and influencer support for Laboratoire Gallia’s new MommyPhone campaign.
EVENT INFLUENCE PR
Paris Marathon with HIPRO
PR and influence management for the HiPRO brand at the Paris Marathon.
AGENCY PRICE
INFLUENCIA AWARDS
Zmirov Communication wins 3 “INfluences of the Year” awards organized by INfluencia magazine.
AGENCY PR
PRESS DAYS F/W 2025
Nearly 200 journalists and influencers were given a sneak preview of our brands’ fall-winter 2025 collections.
BRAND CONTENT INFLUENCE
LEBONCOIN X MCFLY & CARLITO
Video concept for Leboncoin with Mcfly & Carlito.
EVENT SPORT
Therabody at Gymate
Press & influence session at Gymate to present new Therabody products.
EVENT FOOD
LAUNCH HIPRO FAM
HiPRO FAM’ press & influencer launch event for HiPRO at Insep.
COLLABORATION DECORATION
Circular Santa
Live Twitch with Natoo at IKEA to promote Second Life Spaces.
COLLABORATION DRINKS
PFW Infiltration x Don Julio
PFW Infiltration by Don Julio at Willy Chavarria’s exclusive after party in Paris.
EVENT TOURISM
Tourism Event for Zurich
Advent, Advent: Zürich’s Best – Xmas Fest! The best of Zurich’s food scene comes to Paris for a weekend.
MOBILITY
PRESS TRIP WITH MOBILIZE
Press trip to Rome to discover the Mobilize Duo, Mobilize’s new electric urban mobility solution.
AGENCY SPORT
WELCOME LACROIX SPORTS
PR & influence management for the Lacroix Sports brand.
EVENT SPORT
STANLEY CROSS BOTTLE
Press presentation & influence of the new Stanley model: the cross bottle.
DECORATION DESIGN
AD100 FOR FRIEDMANN & VERSACE
Friedmann & Versace is among the prestigious AD100 ranking of the 100 creative talents of 2024.
COLLABORATION FOOD
Distillerie de l’Arbre Sec x François Daubinet
Collaboration between Distillerie de l’Arbre Sec and Pastry Chef François Daubinet to create a Christmas gin “L’Étoile”.
COLLABORATION DECORATION DESIGN
Collaboration Leboncoin x Christofle
Selection of vintage Maison Christofle pieces found on Leboncoin and reinterpreted by ODA designers.
EVENT INFLUENCE SPORT
Influence Trip Garmin
We accompanied Garmin on an influential 100% running trip.
EVENT INFLUENCE SPORT
Ekosport opens in Paris
Opening party for the new 100% outdoor sports shop Ekosport in Paris – Madeleine.
BEAUTY EVENT
40 years of Marionnaud
Beauty Market Open Day to celebrate 40 years of Marionnaud.
EVENT INFLUENCE MOBILITY
Renault x Ora Ito
Preview of the new R17 electric restomod x French designer Ora Ito.
DECORATION EVENT INFLUENCE
Wake up, it’s time to sleep
PR and influencer management for the opening of the new IKEA Place d’Italie store.
FASHION INFLUENCE PR
AIGLE EXP-02
Presentation of the spring-summer 2025 AIGLE capsule by Études Studio presented in the gardens of the Quai Branly museum.
DECORATION INFLUENCE PR
MUJI MUJI
Muji unveils its ‘MUJI MUJI’ collaboration for PDW24.
AGENCY PRICE
Grands Prix Stratégie
Zmirov Communication wins 3 Grands Prix Strategies awards.
FOOD INFLUENCE
Danone pop-up
Influence support for Danone in the launch of its ‘YAOURT & CO’ pop-up stores.
INFLUENCE SPORT
MONTGOLFIÈRE X ON
New sports courses organised by La Montgolfière and the On brand.
EVENT PR SPORT
Therabody House
Therabody House opens this summer in the heart of Paris.
EVENT FASHION
POP-UP NITAH – THE HOXTON
The Souk d’Al-Haouz, the pop-up Nitah, has set up at The Hoxton hotel until August 4th.
EVENT FASHION INFLUENCE
HAVAIANAS IN PARIS
Celebrating the new Havaianas ephemeral flagship in the tradition of Brazilian carnival.
DRINKS EVENT INFLUENCE PR
Bulles de Joie Badoit
Press and media launch evening for the Badoit “Bulles de Joie” events.
FASHION INFLUENCE PR
Lee Jeans x The Hoxton
Lee Jeans has teamed up with The Hoxton for its ‘Hox Games’: all the classic games revisited in a Denim version.
INFLUENCE PR SPORT
New ambassador Circle
Circle Sportswear announces its partnership with the three-time Olympic medalist Marie-José Perec, who becomes the brand’s ambassador.
BEAUTY PR
Rebranding Franck Provost
Press support to unveil new brand identity.
AGENCY
YOTO
The Kids division welcomes a new brand: Yoto
EVENT FOOD
BARILLA LIMONAIA URBANA
PR & influence launch party for the Barilla Limonaia Urbana event.
INFLUENCE MOBILITY PR
MAISON5 Renault
Renault’s new 1800m2 experience store: #MAISON5.
EVENT FOOD INFLUENCE
Opening pop-up Oatly
Launch party for the Oatly summer pop-up in Paris throughout July.
AGENCY FASHION
HELOISE ET ABELARD
A beautiful brand of circular jewelry joins our Fashion & Accessories division.
FASHION INFLUENCE PR
AIGLE PFW
AIGLE celebrated 170 years + 1 with 8 creative collaborations unveiled at PFW at the Palais Galliera.
GOLD GRAND PRIX STRATÉGIES
Gold at the Grand Prix Stratégies de la Communication Santé for our “ALL BOOBS WELCOME HERE” campaign.
DRINKS EVENT
WHISPERING ANGEL
Influential lunch at Shangrila to showcase the latest vintage.
COLLABORATION DRINKS
ANTOINE DUPONT X ERIC JUDOR
Discover the unusual encounter between brand ambassador Antoine Dupont and Eric Judor, created for our client Volvic.
AGENCY MOBILITY
RENAULT
We’re delighted to announce that Renault has entrusted us with the lifestyle amplification for the launch of R5 E-Tech electric.
DRINKS EVENT
EVENT EVIAN
A magical, immersive evening at Galerie Au Roi to reveal the new “Mountain of Youth” international campaign.
EVENT FOOD INFLUENCE
HARRYS PAUSE TENDRESSE
Back to Pause Tendresse for Harrys.
AGENCY INFLUENCE PR
1.75
Welcome to Zmirov.
FASHION INFLUENCE PR
HAVAIANAS X KITSUNE
Organisation of a press and influencer breakfast to present the limited edition collection.
DRINKS EVENT
30Y MALONGO COMPETITION
We were in Nice for the 30th anniversary of our client Malongo’s competition.
AGENCY
WELCOME BACKBONE
We’re delighted to welcome one of the leading players in mobile gaming to the Tech cluster.
SPORT
SPACE CYCLE
New cycling room at Bastille.
AGENCY PR
PRESS DAYS
Journalists were given a sneak preview of our brands’ new collections.
DRINKS EVENT
CUVÉE BLANC X NATHAN
Presentation evening for Cuvée Blanc x Nathan by Mouton Cadet.
INFLUENCE
DUREX
The 2nd episode of the Durex podcast “Your Sex Your Way” is out, from a crew created by Zmirov Communication.
SPORT TRADE SHOWS
RUN EXPERIENCE
Our clients Circle, Garmin, Therabody and Thuasne are taking part in the running show.
AGENCY FASHION
WETHENEW
We’re delighted to be supporting the sneaker and streetwear resale platform in its consumer and corporate press relations.
AGENCY
YOTO
The Kids division welcomes a new brand: Yoto
BEAUTY PR
MARIONNAUD
Editorial tour to present advanced AI-based skin diagnosis by Ioma Paris.
EVENT FASHION
AIGLE EXPERIENCE FW24-25
Presentation of the first Aigle EXPERIENCE FW24-25 capsule collection, by Etudes, at a dinner attended by friends of the brand, journalists and influencers.
PR SPORT
ARENA
We joined Alex Portal, Paralympic swimmer and Arena ambassador, for an interview with Paris Match.
DRINKS EVENT
DISTILLERIE DE L’ABRE SEC
We’re taking you to the inauguration of Paris’s first micro-distillery specialising in gin.
EVENT SPORT
CIRCLE PARTY
Opening night of the Circle pop-up: a chance to discover the shop, the products and a run-in with enthusiasts.
DESIGN EVENT
IKEA+
IKEA invites itself to the next PFW with IKEA+, a unique experience, free and open to all.
AGENCY
FAIR
Fiabilité (reliability), ambition, initiative and respect.
COLLABORATION FASHION
LEE JEANS X BASQUIAT
Head to PaperBoy for the launch party of the Lee Jeans X Basquiat collection.
SPORT
CIRCLE
Media coverage of its fund-raising campaign.
DESIGN EVENT
IKEA+
IKEA invites itself to the next PFW with IKEA+, a unique experience, free and open to all.
AGENCY FASHION
WELCOME FOGAL
We’re delighted to support the Swiss pantyhose house in its PR and influence.
DECORATION PRICE
FRIEDMANN VERSACE
Congratulations to Friedmann Versace, who appears on the AD100 list.
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