- Support the launch of Apoticari and rapidly build brand awareness among a targeted affinity audience including press and influencers.
- Position the brand as a singular and differentiated player in the highly competitive skincare market.
OBJECTIVES
ACTION PLAN
Idea
Establish Apoticari as a brand rooted in territory and values, reinventing French premium skincare through authentic and aspirational storytelling.
360° Strategy
- Press kit
- Press and influencer seeding
- One-on-one interviews between target media outlets and Elsa, the brand’s co-founder
RESULTS
- 50 social media contents
- 100 press clippings
- 200M reach
- 600K € : EMV