- Amplify the brand visibility at the occasion of the Paris Olympic Games under the conditions of rule 40 of the Olympic committee
- Capitalize on the brand ambassadors who will participate of Paris Olympic Games
OBJECTIVES
ACTION PLAN
Organization of a special media day in Paris with the 13 European arena ambassadors
- A special event on a Peniche in front of the Eiffel Tower with a special set up with interviews spots, arena products performance presentation, catering…
- Coordination of a press junket day with the athletes and European media (30 media)
- Organization of one-to-one interviews with the brand Deputy-CEO
RESULTS FOR FRANCE
- 20 journalists attended
- More than 30 clippings (TV, Radio, Print, Web and Social media)
- MEDIA TOTAL REACH : 103,614,981
- MEDIA TOTAL EMV : 143,455
