- Generate visibility and foot traffic for this public photo exhibition
- Align Canon’s brand image with a universal human and social cause
- Expand Canon’s audience beyond traditional tech and photography enthusiasts to include more lifestyle-driven communities
OBJECTIVES
ACTION PLAN
A teaser phase driven by a media campaign focused exclusively on phone outreach and emailings to secure strong local coverage and event listings.
An opening night event held the day before the exhibition launch, featuring Canon’s ambassador photographers.
RESULTS
- 30 press clippings
- 2 TV segments
- 10 social media mentions
- 64,502,020 total audience
- €102,020 in ad value equivalent
