Create a lifestyle buzz around the launch of Mobilize Duo
Broaden the target beyond car enthusiasts by reaching young urban audiences, tech lovers and gamers across France and Europe
Position Mobilize Duo as a true game-changer against established players (Ligier, AMI)
ACTION PLAN
Central Concept: “The Boss of the City”, a real-life treasure hunt between two teams of streamers (France vs Italy) driving the Mobilize Duo, broadcast live on Twitch.
A unique mix of gaming, lifestyle and digital: interactive mechanics, original challenges, in-car mini-games and urban missions to maximize engagement.
A 100% urban route across Paris: Quai d’Austerlitz, Coulée Verte, Spot 13, Jardin de Reuilly, Port de l’Arsenal, Accor Arena.
