- Raise brand awareness in Paris and throughout France
- Create a buzz when Ekosport arrives in Paris
- Generate in-store traffic
OBJECTIVES
ACTION PLAN
4 Highlights strategy – 6 month plan
1.BRAND AWARENESS : development of ekosport awareness campaigns with 3 key influencers – @brunomaltor, @candiceboisson and @jeremykohlanta
- PREVIEW INTERVIEW: Deal 3 strategics itws for opening visibility – BFM Business, LSA, Le Monde
- ORCHESTRATION OPENING DAY :
- ITW session – founder and ambassador Martin Fourcade in the shop.
- PR Influence and KOL opening: Over 70 qualified guests
- DRIVE TO SHOP CAMPAIGN: social media contents in shop with 3 complementary influencers: multi-sport, family and outdoor – @papaplume, @mecdumoove and @itsalexane.
RESULTS
Results – 6 months collaboration
- 15 brand ITW
- 60 coverages (4 TV / Radios) and more than 100 social media coverages (4 M people reach on SM)
- Paid social campaign: 500K Impression
