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SPORT - FORM


Brand content• Event• Influencer relations

GARMIN – WELLNESS WEEK-END WITH VENU 3S

OBJECTIVES

  • Position the brand within a premium segment.
  • Overcome the lack of new product offerings by crafting a unique and immersive brand moment.
  • Secure macro-influencers through a premium experience to generate immediate high-end content.

CONCEPT

  • Offer an immersive and exclusive brand experience at the Cures Marines Hotel 5 stars in Trouville for 12 lifestyle macro-influencers.
  • A 100% wellness-focused program where each activity highlights a feature of the Garmin Venu 3S.

RESULTS

  • 89 pieces of content published during the trip
  • 11 additional pieces of content published post-trip
  • 90 Instagram Stories
  • 2 Instagram Reels
  • 8 Instagram Posts
  • Total reach: 5,832,300
  • Total impressions: 11,998,610
  • EMV (Earned Media Value): €184,212

Average of 8 content pieces per influencer