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ZMIROV_COMMUNICATION_GLENMORANGIE_VOYAGE_INFLUENCE
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FOOD - DRINK


Brand content• Influencer relations

GLENMORANGIE – « A TALE OF THE FOREST »

CHALLENGE

Work on the desirability of the brand and establish its new lifestyle positioning + reach its new target of Wonder Seekers.

ACTION PLAN

Immersion at the heart of a forest to illustrate the universe of the limited edition

  • Casting and invitation of “Wonder Seeker” influencers, unpaid operation (with +1)
  • Organization of the trip: YOUZA ecolodge in Normandy, just before Christmas
  • Welcome cocktail, with tasting of the new reference
  • Mixology workshop “How to make a good cocktail ?” – with Enguerrand Marque, co-founder of Animaux Bar
  • Food-paring dinner with several Glenmorangie references
  • Warm atmosphere, outdoor campfire with plaids and marshmallows, rooms with Nordic baths and wood fires
  • The “Five Senses Walk” with a nature guide, explaining anecdotes and knowledge about plants, trees and birds. Simultaneous tasting under the snow.

+ Gift bag (including a Glenmorangie plaid, the bottle, a Glenmorangie leather notebook and Hunter boots)

RESULTS

  • 3 unpaid influencers present: @melococo (74,5k followers), @juliengauger (73,5k followers), @simondjock (21,4k followers)
  • 82 stories
  • Reach: 384,000
  • Impressions: 2,700,000
  • EMV: 8.2K