Work on the desirability of the brand and establish its new lifestyle positioning + reach its new target of Wonder Seekers.
FOOD - DRINK
Brand content• Influencer relations
GLENMORANGIE – « A TALE OF THE FOREST »
CHALLENGE
ACTION PLAN
Immersion at the heart of a forest to illustrate the universe of the limited edition
- Casting and invitation of “Wonder Seeker” influencers, unpaid operation (with +1)
- Organization of the trip: YOUZA ecolodge in Normandy, just before Christmas
- Welcome cocktail, with tasting of the new reference
- Mixology workshop “How to make a good cocktail ?” – with Enguerrand Marque, co-founder of Animaux Bar
- Food-paring dinner with several Glenmorangie references
- Warm atmosphere, outdoor campfire with plaids and marshmallows, rooms with Nordic baths and wood fires
- The “Five Senses Walk” with a nature guide, explaining anecdotes and knowledge about plants, trees and birds. Simultaneous tasting under the snow.
+ Gift bag (including a Glenmorangie plaid, the bottle, a Glenmorangie leather notebook and Hunter boots)
RESULTS
- 3 unpaid influencers present: @melococo (74,5k followers), @juliengauger (73,5k followers), @simondjock (21,4k followers)
- 82 stories
- Reach: 384,000
- Impressions: 2,700,000
- EMV: 8.2K