- Creation of the HiPRO FAM’, sourcing four inspiring personalities who love sports to support French athletes in overcoming their barriers to progress: Matthias Dandois for Motivation, Alix Noblat for Nutrition, Anne-Sophie Mounier for Confidence, and Paul Kabesa for Accessibility.
- Amplify in PR and influence to maximize visibility.
FOOD - DRINK• SPORT - FORM
Event• Influencer relations• Media relations
HiPRO – HiPRO FAM’ ANNOUNCEMENT
OBJECTIVES
ACTION PLAN
- Organize an immersive morning event in one month, branded in HiPRO colors, at the heart of INSEP (a high place for sports and performance):
- Protein breakfast,
- Presentation talk of the brand & the HiPRO FAM’,
- Training session with an INSEP coach,
- Behind-the-scenes tours of INSEP during athlete training. An exclusive event for KOLs: media, influencers.
- One-to-one interviews
- Press release sent in digital format following the launch event to targeted médias.
RESULTS
Influence – 230 contents including:
2 Instagram posts, 220 Instagram Stories, 3 Reels, 5 TikToks,
Unpaid influence: 197 contents,
HiPRO Ambassadors: 33 IGS,
2,808,129 Reach / 6,375,025 Impressions / €185,339 EMV.
Media – 7 media present on site:
Elle, Marie Claire, Femme Actuelle, Top Santé, L’Equipe, Canal+, RMC Sport
