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LIFESTYLE


Event• Influencer relations• Media relations

HYDRATE THROUGH STYLE STANLEY

CHALLENGES

  • Promote the Stanley Pop Up at La Samaritaine after the opening event
  • Communicate on the Stanley colors collection

ACTION PLAN

Pinterest declared that 2025 would be the year of aura beauty

Orchestration of an experiential event at the pop up with 2 experts

  • An aura reading led by @sentaraholistic to reveal the colours of each guest on a photo
  • Personalised interpretation and advice on chromo guidance from star network stylist @lorenfascianel
  • Gifting of a Stanley Quencher in the colour of its aura
  • A paid influencer campaign with bespoke content by 3 influencers hand-picked for their relationship with colour and promoting the La Samaritaine pop-up
  • Gifting pack to 20 fashion influencers

RESULTS

  • 20 journalists and 20 influencers attended
  • 5 articles about the Aura topcis with Stanley + 20 product placements
  • 50 posts and stories on Instagram and TikTok
  • REACH 15 Million – EMV 400 k €