- Launch IKEA’s annual commercial theme: “Cooking & Eating”
- Identify a compelling editorial hook for speaking out during Paris Design Week.
OBJECTIVES
ACTION PLAN
Idea
Collaborate with the must-have architect of the moment, Julien Sebban (Studio Uchronia), to design the scenography for the Cooking Session event.
360° Strategy
- Registration within the official Paris Design Week program
- A PR and influencer preview evening to experience the concept firsthan
- Two media partnerships with Time Out and Ten Days in Paris
RESULTS
- 45 mentions
- 27M de reach
- 128K € : EMV