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FOOD - DRINK• LIFESTYLE


Influencer relations• Media relations

iRASSHAi – Brand launch

OBJECTIVES

  • Support the launch of iRASSHAi’s first private-label brand, “The 10 Essentials of Japanese Cuisine,” among journalists and influencers
  • Strengthen the concept store’s brand awareness while developing a sustainable network of brand advocates

ACTION PLAN

Idea

Implementation of a targeted and creative PR/influencer strategy to maximize visibility and engagement around the iRASSHAi brand.

 

360° Strategy 

  • Press release distribution to 30 journalists
  • Event: Dinner at Kissaba with Chef Kaori Endo and Xavier Marchand (CEO)
  • Outreach to 20 influencers
  • Collaboration between iRASSHAI and Le Food Market to celebrate the market’s 10th anniversary: pop-up shop for one weekend featuring iRASSHAi products for presentation and sale, social media amplification, and chef collaborations to create content

RESULTS

  • 60 social media posts
  • 35 press features
  • 65,4M Reach
  • 219K € EMV