How can we support the brand’s new positioning and capture the attention of Gen Z?
How can we shift from a functional image to a desirable brand that sparks engagement and emotional connection?
CHALLENGES
ACTION PLAN
IZIPIZI brings the energy of stadium stands to the heart of Paris with its Stadium collection.
Launch Activation:
Izipizi Foosball Tournament at the trendiest PMU bar in Paris — Le Cornichon — hosted by football culture KOL Grintaway.
Why? Because for Parisians, the stadiums are their local PMU bars. In the heart of the city, people gather at the counter with friends to watch a match, play pinball or foosball — the atmosphere is just like being in the stands.
Day-before Invite Drop:
Vintage football jerseys sourced from leboncoin and personalized with guest names, along with a pair of Stadium sunglasses.
Target Audience:
Cool kids, influencers, KOLs, and journalists.
Earned Media:
Press release sent D+1 to Tier 1 & 2 fashion and lifestyle media.
RESULTS
- 40 guests: 15 journalists, 25 influencers & KOLs
- Nearly 100 pieces of content created (stories and posts)
- 25 media coverages (30% web / 70% print)
- €115,435 EMV / 8M reach
