Impose leboncoin as the second hand reference on the fashion, decoration & tourism segments.
CHALLENGE
ACTION PLAN
A crew of ambassadors with different editorial lines (fashion, decoration, food, kids…) to communicate on the different segments of the site:
- Activations throughout the year: every month for 1 year for special occasions (Christmas, back-to-school, good resolutions, etc.) and the brand’s high points (15 years of leboncoin)
- Strengthen the link with the brand, the platform and the approach via events and relational activations (press lunch)
RESULTS
- 5 influencers activated every month for 1 year: @florianelt, @jauraispumappelermarcel, @missmaggiekitchen, @celinemarks, @fannyb
- 315 Instagram posts & stories published in 1 year
- Reach: 11.5 M
- 843,874 € of EMV
