LEE x BASQUIAT COLLABORATION LAUNCH

OBJECTIVES

Create a conversation around the brand through a culturally relevant collaboration that reinforces the idea of heritage (80s New York) and innovation.
Develop and amplify brand awareness among a target of hip, streetwear, creative and genZ opinion leaders.

Celebration: launch event inspired by the New York arty scene and the 80s, with DJ set on vinyl, live poetry happening in a new generation version with Jean D’Amérique, presentation of the pieces etc…
6-10 p.m. at Paper Boy (café/concept store), well known to streetwear enthusiasts and the Paris creative industry.
Exclusive meetings: 1to1 appointments in the showroom with 15 influencers for product allocation.
Information : send a CP to S-2 – Target média tier 1 edgie (Nylon/Vogue.fr/ Mad / Konbini…)

73 guests: 46 influencers and celebrities, 16 journalists, 11 buyers and customers
56 Contents created during the event (50 stories/3 posts/3 reels)
314 k Impression / 1.31 M audience
15 Press coverage
Global audience : 18 780 644
Global EAE : 67 301,87€