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FOOD - DRINK


Media relations

LILLET – THE VINTAGE DRINK FOR SUMMER

CHALLENGE

  • Pre-empt summer topics with Lillet Tonic cocktail
  • Enhance this vintage drink image to target trendy consumers

ACTION PLAN

Establish the « coastal chic » brand DNA with a quirky box, the perfect gift for summer nights and cocktails communication

  • Focus on the box created by 5.5 designer artists, in partnership with Archibald, young French tonic label
  • Bourriche press release + cocktails press release + brand press release within 3 months
  • Special gifting for key  journalists
  • Tastings sessions in 3 Parisian places with terraces: invitation of 3 journalists for each event
  • Press trip to Podensac during the “Fête de l’orange”

RESULTS

Over 6 months:

  • 74 press clippings including 33 within print media: Biba, Cosmopolitan, Elle, Elle à table, Régal Stylist ….
  • 3 clippings on TV/radio: France 3 JT région, M6 19H45
  • 41% of clippings focusing on the Bourriche box
  • Ad equivalence: 259 420 euros
  • Audience: 120 915 749