- Increase Marionnaud’s visibility during the Christmas period and highlight its exclusive skincare brands
- Showcase the brand’s areas of expertise: the skincare universe & the art of gifting
- Strengthen the relationship between the brand and media and influencers
BEAUTY - HEALTHY
Influencer relations• Media relations
MARIONNAUD – LOVE YOUR SKIN LE LAB
OBJECTIVES
ACTION PLAN
Idea
Create an immersive and experiential day in a fully scenographed venue, designed as a 360° experience for press and influencers
360° Strategy
- Creation of two complementary spaces to showcase the brand’s areas of expertise:
Love Your Skin – The Lab: exclusive brand corners + Marionnaud corner + Institut treatment cabin
Christmas “Under the Stars”: Christmas collection + Instagrammable workshops
Workshops: gift selection & Galaxy Wheel, cartomancy, skin diagnosis, skincare gestures, ingredient discovery
- Post-event outreach: Christmas collection & exclusive brand products gifted to participants
RESULTS
- 156 social media contents
- +100 press clippings
- 140M : reach