Amplify the national awareness campaign Mommyphone to firmly establish Laboratoire Gallia’s expertise on postpartum issues and highlight its support hotline “Gallia & You.”
Key message: Parents also need to be heard.
OBJECTIVES
ACTION PLAN
Idea
Use the fictional “mommyphone” (representing the helpline) to spark interest among internet users by capitalizing on high-impact parental profiles.
360 strategy
Activation of seven parental profiles (@louisechabat 185k followers, @laurelarroryoff 600k followers) to illustrate the daily distress of parents and present the Mommyphone/helpline as a solution.
Two influential health experts on social media participated in the campaign to support the expertise of Gallia & vous (@la.sage.femme 204k on IG and @christelealbaret 188k on IG).
Exclusive TV appearances on TF1 Bonjour la Matinale to discuss the campaign and present the Mommyphone/helpline.
Interview with Parents and Madame Figaro.
RESULTS
- 3.6 million impressions on social media.
- 18 press mentions reaching an audience of 93 million.
- Total EMV of €519k.
