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ZMIROV_COMMUNICATION_MORTLACH_WHISKY_ECOSSE_LANCEMENT_FRANCE_SECRET_VISIO
ZMIROV_COMMUNICATION_MORTLACH_WHISKY_ECOSSE_LANCEMENT_FRANCE_SECRET_VISIO
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FOOD - DRINK


Brand content• Event• Influencer relations• Media relations

MORTLACH – VIDEOCONFERENCE EVENT FOR LAUNCH IN FRANCE

CHALLENGE

  • Covered the brand for the first time, make a strong impact and make an impression with a secret communication teasing
  • Base the Mortlach original positioning and cultivate the mystery to feed his brand territory
  • Arise the brand on medias, both for important subjects and for products publications

ACTION PLAN

Creation of an experiential event « 2.81 » for a selection of hand picked journalists and influencers : 

  • Script presentation of Mortlach by Nicolas Julhès: like a storyteller, he tells Mortlach: its origins, its values, the expertise, the history, the positioning… without ever being visible by the journalists who only hear his voice (which can also be modified).
  • The 2 references highlighted by a play of light and black tags to hide the brand.
  • We talk about history, mystery, and questions to cultivate and maintain the secret around the House.
  • Nicolas Julhès also escort the tasting of the two references 12 years old and 16 years old in preview with a tasting kit sent before the videoconference.
  • Brand reveal with a led wall and logo

 

Tools :

  • Print invitation composed only of a QR Code without brand
  • Web invitation with the link to the registration for the videoconference
  • Manifesto + Brand PR

RESULTS

  • 18 journalists such as Le Figaro Magazine, Forbes, Infrarouge, la RVF, l’Express…
  • 25 repercussions (events and products) : 6 print, 9 web, 10 social medias
  • EAE : near 74,000 €
  • More than 17 millions of potentially reached contacts