Ensure Leboncoin’s presence in year-end press coverage.
LIFESTYLE
Influencer relations• Media relations
NOCES D’ARGENTERIE : LEBONCOIN x CHRISTOFLE
OBJECTIVES
ACTION PLAN
Curate rare vintage Christofle pieces by the interior design duo ODA Paris (Arnaud Dollinger x Eve Durocq).
Restoration in Christofle workshops.
Art direction and photoshoot.
Staging around three key holiday moments: the aperitif, the Christmas Eve dinner, and the next-day brunch.
October: Exclusive presentation followed by a cocktail – tier-one décor/design journalists – KOLs.
November 6: Online boutique hosted on Leboncoin X Christofle.
RESULTS
- 70 posts and IG stories – Reach: 1,500,000 and 8,500 interactions.
- 19 press features (Paris Match, M Le Monde, Numéro, Elle Décoration, Milk Déco…).
- Global EMV: €125K.
