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MOBILITY


Event• Influencer relations• Media relations

RENAULT – MAISON5

OBJECTIVES

  • Create strong desirability around Maison5, R5 e-Tech Electric and reach out beyond car lovers.
  • Reach different, strategic targets according to Maison5 activations
  • Drive traffic throughout the opening of Maison5

ACTION PLAN

PR communication Maison5 venue and program

  • 1 press release revealing the preview of the R5 event program
  • 1 Maison5 program press kit to reach agenda and news sections
  • Itws with Renault spoke persons (10)
  • 2/ Opening events and amplified activations
    • 1 lunch preview Maison5 PR and influence event
    • 1 preview evening in collaboration with Vogue
    • 1 Maison5 PR and influence launch evening

    3/ Amplification actions

    • Invitation to influence earned on masterclasses, talks and showcases (targeted casting according to actions)
    • 4 themed CPs (Fashion, Art, Culture, Sport) and 2 specific email activations

RESULTS

  • More than 230 coverage, including 80 generated by the media (Print, Web, SoMe media) and 150 SoMe via influencers – Biba, Sortir à Paris, 20 Minutes, JDD, M Le Monde, The Good Life, Le Parisien Week-end, Elle Magazine, Paris Match, Grazia…
  • Over 120 guests at events (50% media and 50% influencers)
  • EAE: 500k € and Audience = 65 M