- Generate awareness and buzz around Therabody during Fashion Week SS26.
- Showcase the products backstage and demonstrate their effectiveness.
- Strengthen Therabody’s credibility within the premium beauty universe.
- Enhance press relationships and digital visibility.
BEAUTY - HEALTHY
Influencer relations• Media relations
THERABODY – BACKSTAGE INFILTRATION
OBJECTIVES
ACTION PLAN
Idea
Highlight Therabody in the makeup backstage of the Nina Ricci show to demonstrate product effectiveness during preparation and generate media and social content.
360° Strategy
- Before the show: product seeding to the makeup artist and the Artistic Director.
- Backstage activation: presence of one Therabody spokesperson, one content creator, and three journalists, with live product demonstrations, content creation, and interviews.
- Gifting: product distribution to makeup teams, models, VIP guests, and journalists.
RESULTS
- 20 social media contents
- 2 press clippings
- 14M : reach
- 470K € : EMV