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BEAUTY - HEALTHY


Influencer relations• Media relations

THERABODY​ – MASQUE GLO​

OBJECTIVES

  • Establish Therabody in the premium tech-skincare market
  • Increase the brand’s desirability among press and strategic influencers
  • Leverage Kendall Jenner to maximize cultural and media impact

ACTION PLAN

Idea 

Make the launch a turning point for Therabody: shift from wellness to tech‑skincare through a demonstration of efficacy (science), image (Kendall Jenner), and influence (360° activation).

360° Strategy 

  • Press release
  • Press masterclass with a live demonstration of the mask and the brand’s scientific team
  • VP influence seeding with Garmin
  • Organic coverage through press and influencer event activation
  • Paid activation with 4 profiles: @ines_rcdd (499k), @alexandraguerain (354k), @richaard2609 (221k), @elie.fy (616k)

RESULTS

  • 40 social media contents
  • 60 press clippings
  • 180M : reach
  • 500K € : EMV