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Study - FASHION - ACCESSORIES

WACOAL

Social Media Management

Challenge

Increase the visibility of Wacoal, a world leader in women’s lingerie, in the French market.

 

PLAN D'ACTION

Elaboration and implementation of a social media strategy for Wacoal, on Facebook (in France) and Instagram (in Europe), focusing on:

  • The artistic programme #MécèneDeLaBeauté (Beauty Sponsor) and CAPTURE BEAUTY. This consisted of an art exhibition conceived by Zmirov Communication in partnership with six “Wise Women”. The “Wise Women” are six French artists—Camille Vivier, Apolonia Sokol, Ines Longevial, Alice Guittard, Leslie David and Celia Nkala—who were given carte blanche to create unique pieces, with proceeds going to an organization that supports exiled women artists.
  • The brand’s collections
  • The brand’s heritage

 

Daily activities

  • Creating and adapting content
  • Creating and curating photos and videos
  • Daily publications and monitoring
  • Daily moderation of the brand’s social media channels
  • Media planning
  • Performance tracking and analysis
  • Influencer partnerships with each artist

Results

Significant increase in the brand’s following on each platform
  • 50k+ monthly interactions on each platform
  • 4k average monthly clicks to website from both platforms