- Support the launch of the new Wasa Sensation range with influence
- Target a younger audience for this product: 25-45 years old
- Increase the range’s visibility on social networks.
OBJECTIVES
ACTION PLAN
- Activation of 7 Millenials & GenZ food & humor profiles
- Creation of 3 savory and sweet Wasa Sensation recipes with a humorous hook (Pimp my wasa by @croquelalife or Les tableaux Wasa by @Sacha_dl)
RESULTS
- 41 contents (Reel, Stories and Tiktok)
- 5.7M audience, 3.5M impressions, 200k€ EMV
