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FOOD - DRINK


Brand content• Event• Media relations

WOLFBERGER – GASTRONOMY MASTERCLASS

CHALLENGE

Boost liqueurs image and visibility in cooking and banish negative assumptions in order to make journalists want to write about it and ultimately encourage consumers to use them.

ACTION PLAN

  • Search for chefs and pastry chefs ambassadors who can highlight the liqueurs in their dishes and desserts in partnership with Wolfberger
  • Masterclass organization around Wolfberger Gastronomy products, orchestrated by Stéphane Pitré, Chef and Frédéric Cassel, pastry chef, both partners of the brand
  • Digital press invitation
  • Creation of 2 salty recipes and 2 sweet recipes followed by a tasting session
  • A press kit « the best secret from gastronomy chefs» sent after the event with both chef and pastry chef recipes
  • Attendance of a photographer and a video maker on site to create content usable by Wolfberger

RESULTS

  • 18 press clippings: 5 print, 5 online and 8 on social media
  • Audience: 11 117 060 contacts reach
  • Media value: 139 406 €
  • 11 journalists attending to the masterclass