{"id":5363,"date":"2026-02-23T16:55:05","date_gmt":"2026-02-23T16:55:05","guid":{"rendered":"https:\/\/www.zmirov.com\/?page_id=5363"},"modified":"2026-08-24T09:24:52","modified_gmt":"2026-08-24T09:24:52","slug":"beaute-bien-etre-sante","status":"publish","type":"page","link":"https:\/\/www.zmirov.com\/en\/secteurs\/beaute-bien-etre-sante\/","title":{"rendered":"Beaut\u00e9 & Bien-\u00eatre"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tVin & Spiritueux\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tSport\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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BEAUT\u00c9 & BIEN-\u00caTRE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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En beaut\u00e9 et bien-\u00eatre, \u00e9merger ne suffit plus. Chaque lancement doit trouver sa place dans les routines, les habitudes et les conversations.<\/p>

Les nouveaut\u00e9s circulent aujourd\u2019hui partout. Dans les m\u00e9dias, sur les r\u00e9seaux sociaux, en boutique, en e-retail, \u00e0 travers les experts, les recommandations et les exp\u00e9riences partag\u00e9es.<\/p>

Du parfum au skincare, du haircare au maquillage, des compl\u00e9ments alimentaires aux nouvelles cat\u00e9gories du bien-\u00eatre, chaque march\u00e9 poss\u00e8de ses propres codes, ses communaut\u00e9s et ses modes de d\u00e9couverte.<\/p>

Agence RP beaut\u00e9 \u00e0 Paris, nous accompagnons les acteurs de la beaut\u00e9 pour inscrire leurs lancements dans les bons usages et construire une pr\u00e9sence durable, entre relations m\u00e9dias, influence, social media et \u00e9v\u00e9nementiel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Parmi nos clients : <\/h1>\t\t\t\t<\/div>\n\t\t
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Marionnaud<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Thusane<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Therabody<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Essence<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Faire \u00e9merger les produits<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Une belle histoire ne suffit pas. Encore faut-il qu’elle soit vue, comprise et reprise.<\/p>

Nous construisons des prises de parole capables de rendre une offre lisible, de mettre en valeur ses b\u00e9n\u00e9fices et de susciter l’int\u00e9r\u00eat des journalistes, experts, retailers et relais d’opinion.<\/p>

Cette exigence se retrouve dans tous les points de contact.<\/p>

Au showroom, lors de tourn\u00e9es de r\u00e9daction, d’\u00e9v\u00e9nements ou de rendez-vous d\u00e9di\u00e9s, les cosm\u00e9tiques, les parfums, les soins et leurs territoires se d\u00e9couvrent, s’exp\u00e9rimentent et se racontent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tNos r\u00e9alisations<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Entrer dans les usages\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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La pr\u00e9f\u00e9rence commence souvent avant l’achat.<\/p>

Routine du matin, conseil d\u2019expert, d\u00e9couverte sur TikTok, recommandation ou coup de c\u0153ur partag\u00e9 entre consommateurs participent \u00e0 la circulation des envies et des r\u00e9flexes d\u2019achat.<\/p>

Dans un march\u00e9 o\u00f9 les nouveaut\u00e9s se multiplient, l’enjeu n’est plus seulement d’\u00eatre visible, mais de rester pr\u00e9sent dans les usages et les conversations. La pr\u00e9f\u00e9rence se construit lorsqu’un produit s’invite durablement dans les habitudes, les recommandations et les r\u00e9flexes de consommation.<\/p>

Nous identifions les territoires d\u2019expression les plus pertinents et relions les marques aux attentes r\u00e9elles des publics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Installer la pr\u00e9f\u00e9rence\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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La visibilit\u00e9 n’est qu’un point de d\u00e9part.\u00a0<\/p>

Ce sont la r\u00e9p\u00e9tition des contacts, la diversit\u00e9 des points de rencontre et la constance des prises de parole qui permettent de s’installer durablement dans les esprits.<\/p>

Relations m\u00e9dias, influence, contenus, social media et \u00e9v\u00e9nementiel se renforcent mutuellement. Cette capacit\u00e9 \u00e0 faire circuler un m\u00eame r\u00e9cit aupr\u00e8s des m\u00e9dias, influenceurs, distributeurs et consommateurs permet de prolonger l’int\u00e9r\u00eat bien au-del\u00e0 de la phase de lancement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Les lancements cr\u00e9ent l’attention. La r\u00e9p\u00e9tition construit la pr\u00e9f\u00e9rence.<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tNos r\u00e9alisations<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Des cases pertinents en lien avec
\nce secteur <\/h4>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Therabody<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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lancement masque led<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tESSENCE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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summer party<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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apoticari<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LANCEMENT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Toutes nos r\u00e9alisations<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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D\u00e9couvrez nos campagnes et les marques que nous accompagnons au quotidien<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVoir nos r\u00e9alisations<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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l\u2019AGENCE ZMIROV<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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20 ans de RP, d’influence et de cr\u00e9ativit\u00e9 au service des marques qui comptent.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tD\u00e9couvrir notre agence<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Vin & Spiritueux Sport BEAUT\u00c9 & BIEN-\u00caTRE En beaut\u00e9 et bien-\u00eatre, \u00e9merger ne suffit plus. Chaque lancement doit trouver sa place dans les routines, les habitudes et les conversations. Les nouveaut\u00e9s circulent aujourd\u2019hui partout. Dans les m\u00e9dias, sur les r\u00e9seaux sociaux, en boutique, en e-retail, \u00e0 travers les experts, les recommandations et les exp\u00e9riences partag\u00e9es. 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