{"id":5568,"date":"2026-02-23T19:38:01","date_gmt":"2026-02-23T19:38:01","guid":{"rendered":"https:\/\/www.zmirov.com\/?page_id=5568"},"modified":"2026-08-24T09:31:51","modified_gmt":"2026-08-24T09:31:51","slug":"tourisme-hospitality","status":"publish","type":"page","link":"https:\/\/www.zmirov.com\/en\/secteurs\/tourisme-hospitality\/","title":{"rendered":"Tourism & Hospitality"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tMobilit\u00e9\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tSant\u00e9\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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TOURISME & HOSPITALITY\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Dans le tourisme et l\u2019hospitalit\u00e9, l\u2019attractivit\u00e9 se construit bien avant le d\u00e9part.
Elle repose sur la capacit\u00e9 d\u2019un lieu, d\u2019une destination ou d\u2019une exp\u00e9rience \u00e0 \u00eatre imagin\u00e9, compar\u00e9 puis choisi.<\/p>

Zmirov intervient dans ce temps du choix, avant la r\u00e9servation, lorsque les r\u00e9cits influencent encore la d\u00e9cision.<\/p>

Nous structurons les r\u00e9cits de relations publiques (RP), clarifions les promesses et construisons des angles capables de traduire une offre en usages compr\u00e9hensibles et d\u00e9sirables, aupr\u00e8s des m\u00e9dias comme des publics.<\/p>

Agence RP tourisme et hospitality \u00e0 Paris, nous ancrons chaque mission dans le r\u00e9el, en reliant les discours aux situations v\u00e9cues, aux parcours de s\u00e9jour et aux attentes concr\u00e8tes des voyageurs, des prescripteurs et des acteurs du secteur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Parmi nos clients : <\/h1>\t\t\t\t<\/div>\n\t\t
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Zurich<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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1.75 Paris<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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club Med<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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All Accor<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Le d\u00e9sir se construit avant le voyage\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Un message efficace est un message dans lequel il devient possible de se projeter.<\/p>

Le secteur \u00e9volue vers des approches plus concr\u00e8tes, o\u00f9 la conviction na\u00eet moins de la promesse que de l\u2019exp\u00e9rience v\u00e9cue.<\/p>

Zmirov s\u2019appuie sur cette lecture des tendances pour ajuster les contenus, les angles et les activations au service des marques, des lieux et des s\u00e9jours.<\/p>

Nous partons des parcours de s\u00e9jour et des moments de d\u00e9cision pour qualifier les offres et d\u00e9finir les angles \u00e9ditoriaux pertinents.<\/p>

Les r\u00e9cits m\u00e9diatiques se construisent ensuite de mani\u00e8re incarn\u00e9e et racontent les destinations avec justesse, dans un lifestyle du voyage qui croise culture, gastronomie, sport, bien-\u00eatre, design, h\u00f4tellerie et mobilit\u00e9.<\/p>

Ils donnent aux voyageurs des rep\u00e8res concrets pour comparer, choisir et se projeter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Les moments o\u00f9 les destinations \u00e9mergent\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Certains moments jouent un r\u00f4le cl\u00e9 dans la visibilit\u00e9 et la d\u00e9sirabilit\u00e9 des destinations.
Saisonnalit\u00e9s, fen\u00eatres de r\u00e9servation, ouvertures, \u00e9v\u00e9nements ou rendez\u2011vous professionnels marquent ces s\u00e9quences o\u00f9 les lieux et les exp\u00e9riences doivent \u00e9merger.<\/p>

Nous concevons des activations \u00e9ditoriales et exp\u00e9rientielles autour de ces temps forts.
Voyages de presse repens\u00e9s, formats d\u2019immersion cibl\u00e9s, rencontres et dispositifs sur\u2011mesure permettent de donner \u00e0 voir les lieux, de r\u00e9v\u00e9ler leurs singularit\u00e9s et d\u2019installer une m\u00e9diatisation utile.<\/p>

L\u2019influence est pens\u00e9e comme un prolongement \u00e9ditorial de ces activations, en s\u2019appuyant sur des cr\u00e9ateurs et des voix capables de raconter une exp\u00e9rience, pas seulement de la montrer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Une pr\u00e9f\u00e9rence qui se construit dans le temps<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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La d\u00e9sirabilit\u00e9 se renforce \u00e0 travers une trajectoire lisible et incarn\u00e9e.
Elle repose sur la r\u00e9p\u00e9tition ma\u00eetris\u00e9e et la capacit\u00e9 \u00e0 nourrir une relation continue avec les m\u00e9dias, les prescripteurs et les publics.<\/p>

Cette approche s\u2019adapte aux r\u00e9alit\u00e9s de l\u2019h\u00f4tellerie, des h\u00f4tels ind\u00e9pendants, des groupes h\u00f4teliers, des destinations en France ou \u00e0 l\u2019international, des compagnies a\u00e9riennes, des op\u00e9rateurs de transport et des plateformes de r\u00e9servation.
Dans chaque cas, les strat\u00e9gies de m\u00e9diatisation et d\u2019influence sont pens\u00e9es \u00e0 partir des usages r\u00e9els et des mod\u00e8les \u00e9conomiques.<\/p>

Zmirov structure cette continuit\u00e9 en inscrivant les prises de parole dans le calendrier du secteur.\u00a0<\/p>

Marques, destinations et territoires gagnent en pr\u00e9sence dans leurs temps de communication.
Relations m\u00e9dias, influence qualifi\u00e9e, \u00e9v\u00e9nements et contenus contribuent ainsi \u00e0 inscrire durablement les lieux dans l\u2019imaginaire des voyageurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Dans le tourisme et l’hospitalit\u00e9, le choix se construit \u00e0 travers ce que l’on voit, compare et retient avant de r\u00e9server.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tNos r\u00e9alisations<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Des cases pertinents en lien avec
\nce secteur <\/h4>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t
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z\u00dcrich<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Z\u00dcRICH TOURISME<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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LES CIMES BLEUES<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LA FRENCH COLLECTION<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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ALL ACCOR<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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ROLAND GARROS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Toutes nos r\u00e9alisations<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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D\u00e9couvrez nos campagnes et les marques que nous accompagnons au quotidien<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVoir nos r\u00e9alisations<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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l\u2019AGENCE ZMIROV<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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20 ans de RP, d\u2019influence et de cr\u00e9ativit\u00e9 au service des marques qui comptent.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tD\u00e9couvrir notre agence<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Mobilit\u00e9 Sant\u00e9 TOURISME & HOSPITALITY Dans le tourisme et l\u2019hospitalit\u00e9, l\u2019attractivit\u00e9 se construit bien avant le d\u00e9part.Elle repose sur la capacit\u00e9 d\u2019un lieu, d\u2019une destination ou d\u2019une exp\u00e9rience \u00e0 \u00eatre imagin\u00e9, compar\u00e9 puis choisi. Zmirov intervient dans ce temps du choix, avant la r\u00e9servation, lorsque les r\u00e9cits influencent encore la d\u00e9cision. Nous structurons les r\u00e9cits […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":5309,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5568","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nAgence RP tourisme, h\u00f4tellerie et voyage \u00e0 Paris - Zmirov<\/title>\n<meta name=\"description\" content=\"Agence RP tourisme et hospitality \u00e0 Paris, Zmirov accompagne h\u00f4tels, destinations et offices du tourisme en relations presse, influence et \u00e9v\u00e9nementiel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zmirov.com\/en\/secteurs\/tourisme-hospitality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agence RP tourisme, h\u00f4tellerie et voyage \u00e0 Paris - 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