{"id":9134,"date":"2026-04-02T14:42:52","date_gmt":"2026-04-02T14:42:52","guid":{"rendered":"https:\/\/www.zmirov.com\/?page_id=9134"},"modified":"2026-07-15T10:08:01","modified_gmt":"2026-07-15T10:08:01","slug":"cas-decole-epicery","status":"publish","type":"page","link":"https:\/\/www.zmirov.com\/en\/cas-decole-epicery\/","title":{"rendered":"Cas d&rsquo;\u00e9cole Epicery"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"9134\" class=\"elementor elementor-9134\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3705ade e-flex e-con-boxed e-con e-parent\" data-id=\"3705ade\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9bb0968 e-con-full e-flex e-con e-child\" data-id=\"9bb0968\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e631a69 elementor-widget elementor-widget-heading\" data-id=\"e631a69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">EPICERY - BRAND LAUNCH<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ff002e e-con-full e-flex e-con e-child\" data-id=\"0ff002e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dd754e7 e-con-full e-flex e-con e-child\" data-id=\"dd754e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-525cbd6 elementor-widget elementor-widget-heading\" data-id=\"525cbd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CUSTOMER<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5994518 elementor-widget elementor-widget-heading\" data-id=\"5994518\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Grocery store<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba0825 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6ba0825\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73b82f7 e-con-full e-flex e-con e-child\" data-id=\"73b82f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c5a65 elementor-widget elementor-widget-heading\" data-id=\"c5c5a65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a859d5 elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"1a859d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand Launch <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df7bcc4 e-flex e-con-boxed e-con e-parent\" data-id=\"df7bcc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b99766f e-con-full e-flex e-con e-child\" data-id=\"b99766f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-06c5acc e-con-full e-flex e-con e-child\" data-id=\"06c5acc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4db923 img-class elementor-widget elementor-widget-image\" data-id=\"a4db923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"5120\" height=\"2404\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-6.webp\" class=\"attachment-full size-full wp-image-9140\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-6.webp 5120w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-6-300x141.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-6-1024x481.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-6-768x361.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-6-1536x721.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-6-2048x962.webp 2048w\" sizes=\"(max-width: 5120px) 100vw, 5120px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-074a1b4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"074a1b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4312c5c e-con-full e-flex e-con e-child\" data-id=\"4312c5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5670602 elementor-widget elementor-widget-heading\" data-id=\"5670602\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dad8b7f elementor-widget elementor-widget-text-editor\" data-id=\"dad8b7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">For its launch, Epicery, a retail startup <b>local food delivery,<\/b>\u00a0wants to emerge against the food delivery giants by highlighting a model based on the <b>Circuit Court<\/b> and the neighborhood shopkeepers.<\/p><p>\u00a0<\/p><p class=\"p1\">The goal: to establish this new offer as a <strong>Durable and high-quality alternative<\/strong>, via a <strong>strategy<\/strong> <strong>Roleplay<\/strong> <strong>economic<\/strong> <strong>solid<\/strong> supporting him <strong>go-to-market<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b478d6c e-flex e-con-boxed e-con e-parent\" data-id=\"b478d6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b39c511 e-con-full e-flex e-con e-child\" data-id=\"b39c511\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-94e4512 e-con-full e-flex e-con e-child\" data-id=\"94e4512\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2a1264 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b2a1264\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81af453 e-flex e-con-boxed e-con e-parent\" data-id=\"81af453\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-23db9f7 e-con-full e-flex e-con e-child\" data-id=\"23db9f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-53b7e7e e-con-full e-flex e-con e-child\" data-id=\"53b7e7e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-61a4823 e-con-full e-flex e-con e-child\" data-id=\"61a4823\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea49362 elementor-widget elementor-widget-heading\" data-id=\"ea49362\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Answers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb1acec elementor-widget elementor-widget-text-editor\" data-id=\"eb1acec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">One <strong>mechanics<\/strong> <strong>press<\/strong> <strong>progressive<\/strong> was deployed to legitimize the startup before winning over the general public. These <strong>press coverage<\/strong> positioned Epicery as a credible solution for the delivery of short-circuit fresh products, in the face of dominant market platforms.<\/p><p>\u00a0<\/p><p class=\"p1\">Device<\/p><p>\u00a0<\/p><ul class=\"ul1\"><li class=\"li1\">Phase BtoB: Credibility with <strong>media<\/strong> <strong>economic<\/strong> and <strong>trade<\/strong><\/li><li class=\"li1\">Negotiating an <strong>sneak preview with <i>Le Figaro Economy<\/i> <\/strong>the day of the official launch<\/li><li class=\"li1\"><strong>One-to-few with the professional press<\/strong> (LSA, La Tribune, L'Usine Digitale, E-commerce Mag...)<\/li><li class=\"li1\"><strong>One-on-one interviews<\/strong> with spokesperson ventilation according to the media (BFM Business, Les \u00c9chos, Europe 1...)<\/li><li class=\"li1\">Phase B2C: <strong>Public release of a press release<\/strong> after the initial corporate fallout<\/li><\/ul><p>\u00a0<\/p><p class=\"p1\">This strategy has allowed Epicery to establish itself as <strong>actor<\/strong> <strong>innovative<\/strong> from local food delivery.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-731ee77 e-con-full e-flex e-con e-child\" data-id=\"731ee77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-962f88c e-con-full e-flex e-con e-child\" data-id=\"962f88c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-16fc3c6 e-con-full e-flex e-con e-child\" data-id=\"16fc3c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a96de2 elementor-widget elementor-widget-image\" data-id=\"0a96de2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-8-1024x663.webp\" class=\"attachment-large size-large wp-image-9142\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-8-1024x663.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-8-300x194.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-8-768x497.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-8-1536x995.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-8-2048x1326.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97c9cf2 e-con-full e-flex e-con e-child\" data-id=\"97c9cf2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-246e0af elementor-widget elementor-widget-image\" data-id=\"246e0af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-9-1024x663.webp\" class=\"attachment-large size-large wp-image-9146\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-9-1024x663.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-9-300x194.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-9-768x497.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-9-1536x995.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-9-2048x1326.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b36c84 e-con-full e-flex e-con e-child\" data-id=\"9b36c84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4fbfe1f e-con-full e-flex e-con e-child\" data-id=\"4fbfe1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88665f1 elementor-widget elementor-widget-image\" data-id=\"88665f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-8-1024x663.webp\" class=\"attachment-large size-large wp-image-9147\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-8-1024x663.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-8-300x194.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-8-768x497.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-8-1536x995.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-8-2048x1326.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fbbeeb e-con-full e-flex e-con e-child\" data-id=\"8fbbeeb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4823f1 elementor-widget elementor-widget-image\" data-id=\"b4823f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-8-1024x663.webp\" class=\"attachment-large size-large wp-image-9148\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-8-1024x663.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-8-300x194.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-8-768x497.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-8-1536x995.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-8-2048x1326.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4fba5e e-flex e-con-boxed e-con e-parent\" data-id=\"d4fba5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-383bb6e e-con-full e-flex e-con e-child\" data-id=\"383bb6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46320f5 elementor-widget elementor-widget-heading\" data-id=\"46320f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c7cdaa e-con-full e-flex e-con e-child\" data-id=\"1c7cdaa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-891deac e-con-full e-flex e-con e-child\" data-id=\"891deac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c20cdf elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-counter\" data-id=\"5c20cdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Interviews and 5 radio segments <\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"14\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e947e0 e-con-full e-flex e-con e-child\" data-id=\"9e947e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18973eb elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-counter\" data-id=\"18973eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Press coverage across all media, and coverage in the trade, business, startup, and general press <\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"62\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b62dab e-flex e-con-boxed e-con e-parent\" data-id=\"0b62dab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b77f757 elementor-widget elementor-widget-heading\" data-id=\"b77f757\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">SEE OTHER SIMILAR ACHIEVEMENTS<\/h4>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-691f02d e-con-full e-flex e-con e-child\" data-id=\"691f02d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0589dd3 e-con-full e-flex e-con e-child\" data-id=\"0589dd3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3314c58 elementor-widget elementor-widget-image\" data-id=\"3314c58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.zmirov.com\/en\/cas-decole-ikea\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"704\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-1024x901.webp\" class=\"attachment-large size-large wp-image-8915\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-1024x901.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-300x264.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-768x676.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-1536x1352.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1.webp 2004w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c20827 elementor-widget elementor-widget-heading\" data-id=\"1c20827\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">IKEA - IKEA+ Fashion Week<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d7d1dc e-con-full e-flex e-con e-child\" data-id=\"7d7d1dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c13ba7 elementor-widget elementor-widget-image\" data-id=\"1c13ba7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.zmirov.com\/en\/cas-decole-aigle1\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"704\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-4-1024x901.webp\" class=\"attachment-large size-large wp-image-8922\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-4-1024x901.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-4-300x264.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-4-768x676.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-4-1536x1352.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-4.webp 2004w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22fc0bf elementor-widget elementor-widget-heading\" data-id=\"22fc0bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Aigle - 170+1<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18574a9 e-con-full e-flex e-con e-child\" data-id=\"18574a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba9b214 elementor-widget elementor-widget-image\" data-id=\"ba9b214\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.zmirov.com\/en\/cas-decole-evian\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"704\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-1024x901.webp\" class=\"attachment-large size-large wp-image-8918\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-1024x901.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-300x264.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-768x676.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-1536x1352.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3.webp 2004w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beaf129 elementor-widget elementor-widget-heading\" data-id=\"beaf129\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Evian - Mountain of Youth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>EPICERY &#8211; LANCEMENT DE MARQUE CLIENT EPICERY ACTIVATION Lancement de marque \u2022 Pitch Pour son lancement, Epicery, startup retail de livraison alimentaire de proximit\u00e9,\u00a0souhaite \u00e9merger face aux g\u00e9ants de la food delivery en mettant en avant un mod\u00e8le fond\u00e9 sur le circuit court et les commer\u00e7ants de quartier. \u00a0 L\u2019objectif : imposer cette nouvelle offre [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9134","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cas d&#039;\u00e9cole Epicery - Zmirov<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zmirov.com\/en\/cas-decole-epicery\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas d&#039;\u00e9cole Epicery - Zmirov\" \/>\n<meta property=\"og:description\" content=\"EPICERY &#8211; LANCEMENT DE MARQUE CLIENT EPICERY ACTIVATION Lancement de marque \u2022 Pitch Pour son lancement, Epicery, startup retail de livraison alimentaire de proximit\u00e9,\u00a0souhaite \u00e9merger face aux g\u00e9ants de la food delivery en mettant en avant un mod\u00e8le fond\u00e9 sur le circuit court et les commer\u00e7ants de quartier. \u00a0 L\u2019objectif : imposer cette nouvelle offre [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zmirov.com\/en\/cas-decole-epicery\/\" \/>\n<meta property=\"og:site_name\" content=\"Zmirov\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zmirov\/?locale=fr_FR\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-15T10:08:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-6.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"5120\" \/>\n\t<meta property=\"og:image:height\" content=\"2404\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Zmirov\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.zmirov.com\\\/cas-decole-epicery\\\/\",\"url\":\"https:\\\/\\\/www.zmirov.com\\\/cas-decole-epicery\\\/\",\"name\":\"Cas d'\u00e9cole Epicery - Zmirov\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.zmirov.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.zmirov.com\\\/cas-decole-epicery\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zmirov.com\\\/cas-decole-epicery\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.zmirov.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/ImagePrincipale-6.webp\",\"datePublished\":\"2026-04-02T14:42:52+00:00\",\"dateModified\":\"2026-07-15T10:08:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.zmirov.com\\\/cas-decole-epicery\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.zmirov.com\\\/cas-decole-epicery\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.zmirov.com\\\/cas-decole-epicery\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.zmirov.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/ImagePrincipale-6.webp\",\"contentUrl\":\"https:\\\/\\\/www.zmirov.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/ImagePrincipale-6.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.zmirov.com\\\/cas-decole-epicery\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.zmirov.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cas d&rsquo;\u00e9cole Epicery\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.zmirov.com\\\/#website\",\"url\":\"https:\\\/\\\/www.zmirov.com\\\/\",\"name\":\"Zmirov\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.zmirov.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.zmirov.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.zmirov.com\\\/#organization\",\"name\":\"Zmirov Communication\",\"url\":\"https:\\\/\\\/www.zmirov.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.zmirov.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.zmirov.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Vector-1_11zon.webp\",\"contentUrl\":\"https:\\\/\\\/www.zmirov.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Vector-1_11zon.webp\",\"width\":760,\"height\":96,\"caption\":\"Zmirov Communication\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zmirov.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/zmirov\\\/?locale=fr_FR\",\"https:\\\/\\\/x.com\\\/Zmirov\",\"https:\\\/\\\/fr.linkedin.com\\\/company\\\/zmirov-communication\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cas d'\u00e9cole Epicery - Zmirov","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.zmirov.com\/en\/cas-decole-epicery\/","og_locale":"en_US","og_type":"article","og_title":"Cas d'\u00e9cole Epicery - Zmirov","og_description":"EPICERY &#8211; LANCEMENT DE MARQUE CLIENT EPICERY ACTIVATION Lancement de marque \u2022 Pitch Pour son lancement, Epicery, startup retail de livraison alimentaire de proximit\u00e9,\u00a0souhaite \u00e9merger face aux g\u00e9ants de la food delivery en mettant en avant un mod\u00e8le fond\u00e9 sur le circuit court et les commer\u00e7ants de quartier. \u00a0 L\u2019objectif : imposer cette nouvelle offre [&hellip;]","og_url":"https:\/\/www.zmirov.com\/en\/cas-decole-epicery\/","og_site_name":"Zmirov","article_publisher":"https:\/\/www.facebook.com\/zmirov\/?locale=fr_FR","article_modified_time":"2026-07-15T10:08:01+00:00","og_image":[{"width":5120,"height":2404,"url":"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-6.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_site":"@Zmirov","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.zmirov.com\/cas-decole-epicery\/","url":"https:\/\/www.zmirov.com\/cas-decole-epicery\/","name":"Cas d'\u00e9cole Epicery - Zmirov","isPartOf":{"@id":"https:\/\/www.zmirov.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.zmirov.com\/cas-decole-epicery\/#primaryimage"},"image":{"@id":"https:\/\/www.zmirov.com\/cas-decole-epicery\/#primaryimage"},"thumbnailUrl":"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-6.webp","datePublished":"2026-04-02T14:42:52+00:00","dateModified":"2026-07-15T10:08:01+00:00","breadcrumb":{"@id":"https:\/\/www.zmirov.com\/cas-decole-epicery\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.zmirov.com\/cas-decole-epicery\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.zmirov.com\/cas-decole-epicery\/#primaryimage","url":"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-6.webp","contentUrl":"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-6.webp"},{"@type":"BreadcrumbList","@id":"https:\/\/www.zmirov.com\/cas-decole-epicery\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.zmirov.com\/"},{"@type":"ListItem","position":2,"name":"Cas d&rsquo;\u00e9cole Epicery"}]},{"@type":"WebSite","@id":"https:\/\/www.zmirov.com\/#website","url":"https:\/\/www.zmirov.com\/","name":"Zmirov","description":"","publisher":{"@id":"https:\/\/www.zmirov.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.zmirov.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.zmirov.com\/#organization","name":"Zmirov Communication","url":"https:\/\/www.zmirov.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.zmirov.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.zmirov.com\/wp-content\/uploads\/2025\/11\/Vector-1_11zon.webp","contentUrl":"https:\/\/www.zmirov.com\/wp-content\/uploads\/2025\/11\/Vector-1_11zon.webp","width":760,"height":96,"caption":"Zmirov Communication"},"image":{"@id":"https:\/\/www.zmirov.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/zmirov\/?locale=fr_FR","https:\/\/x.com\/Zmirov","https:\/\/fr.linkedin.com\/company\/zmirov-communication"]}]}},"_links":{"self":[{"href":"https:\/\/www.zmirov.com\/en\/wp-json\/wp\/v2\/pages\/9134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zmirov.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.zmirov.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmirov.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmirov.com\/en\/wp-json\/wp\/v2\/comments?post=9134"}],"version-history":[{"count":7,"href":"https:\/\/www.zmirov.com\/en\/wp-json\/wp\/v2\/pages\/9134\/revisions"}],"predecessor-version":[{"id":9612,"href":"https:\/\/www.zmirov.com\/en\/wp-json\/wp\/v2\/pages\/9134\/revisions\/9612"}],"wp:attachment":[{"href":"https:\/\/www.zmirov.com\/en\/wp-json\/wp\/v2\/media?parent=9134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}