{"id":9608,"date":"2026-07-15T10:06:10","date_gmt":"2026-07-15T10:06:10","guid":{"rendered":"https:\/\/www.zmirov.com\/?page_id=9608"},"modified":"2026-07-15T10:09:57","modified_gmt":"2026-07-15T10:09:57","slug":"cas-decole-evian","status":"publish","type":"page","link":"https:\/\/www.zmirov.com\/en\/cas-decole-evian\/","title":{"rendered":"Cas d’\u00e9cole Evian"},"content":{"rendered":"
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MOUNTAIN OF YOUTH<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CUSTOMER<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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EVIAN<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Event Management \u2022 Media Relations \u2022 Influence
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Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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With Mountain of Youth, evian extended its campaign beyond the media plan by mobilizing two ambassadors capable of creating a link between sports performance, culture, and influence: Arthur Fils and Stan Wawrinka.

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The challenge was not only to generate visibility, but to bring the campaign to life among the media, content creators, and opinion leaders capable of amplifying its reach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Answers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We brought together nearly 100 influencers, journalists, and personalities for an evening designed to bring Mountain of Youth<\/strong> in conversations.

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The campaign's universe took shape through dedicated scenography, evian water-based cocktails, a DJ set, an immersive room, and several game areas inspired by the brand's sporting universe.

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Among the guests were @bastoswithlove, @sundyjules, \u00c9lodie Fr\u00e9g\u00e9, and Vaimalama Chaves. Exclusive interviews were also held with Le Parisien, L'\u00c9quipe, and Le Figaro featuring Arthur Fils and Stan Wawrinka.

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By bringing together ambassadors, media, and influencers in a single impactful event, Mountain of Youth transcended traditional advertising to become a topic of conversation.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Results <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Immersive activation <\/div>\t\t\t
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Journalists & influencers present<\/div>\t\t\t
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Press coverage<\/div>\t\t\t
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Published content<\/div>\t\t\t
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D'EMV on the campaign<\/div>\t\t\t
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Cumulative audience<\/div>\t\t\t
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SEE OTHER SIMILAR ACHIEVEMENTS<\/h4>\t\t\t\t<\/div>\n\t\t
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IZIPIZI - IZIPIZI Stadium<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Aigle - 170+1<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Lee - Lee x Basquiat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

MOUNTAIN OF YOUTH CLIENT EVIAN ACTIVATION \u00c9v\u00e9nementiel \u2022 Relation medias \u2022 Influence Pitch Avec Mountain of Youth, evian prolongeait sa campagne au-del\u00e0 du plan m\u00e9dia en mobilisant deux ambassadeurs capables de cr\u00e9er le lien entre performance sportive, culture et influence : Arthur Fils et Stan Wawrinka. L’enjeu n’\u00e9tait pas seulement de g\u00e9n\u00e9rer de la visibilit\u00e9, […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9608","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nCas d'\u00e9cole Evian - Zmirov<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zmirov.com\/en\/cas-decole-evian\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas d'\u00e9cole Evian - Zmirov\" \/>\n<meta property=\"og:description\" content=\"MOUNTAIN OF YOUTH CLIENT EVIAN ACTIVATION \u00c9v\u00e9nementiel \u2022 Relation medias \u2022 Influence Pitch Avec Mountain of Youth, evian prolongeait sa campagne au-del\u00e0 du plan m\u00e9dia en mobilisant deux ambassadeurs capables de cr\u00e9er le lien entre performance sportive, culture et influence : Arthur Fils et Stan Wawrinka. 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