{"id":10066,"date":"2026-07-20T14:13:15","date_gmt":"2026-07-20T14:13:15","guid":{"rendered":"https:\/\/www.zmirov.com\/?post_type=realization&p=10066"},"modified":"2026-07-20T14:13:15","modified_gmt":"2026-07-20T14:13:15","slug":"apoticari-lancement-2","status":"publish","type":"realization","link":"https:\/\/www.zmirov.com\/en\/realization\/apoticari-lancement-2\/","title":{"rendered":"APOTICARI – Lancement"},"content":{"rendered":"
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LAUNCH<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CUSTOMER<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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APOTHECARY<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Media Relations \u2022 Influence<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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For its launch, APOTICARI had to emerge in an already highly competitive skincare market while asserting a brand territory rooted in its history, its formulas, and the voice of its co-founder.<\/p>

\u00a0<\/p>

The challenge was not only to make a new brand known, but to establish a vision of care driven by its history, its territory, and the personality of its co-founder, Elsa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Answers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We have designed a media and influencer relations device intended to introduce the brand, its formulas, and its distinguishing beliefs.<\/p>

\u00a0<\/p>

Press Kit Creation<\/strong> to structure the brand narrative and give journalists the keys to understanding the APOTICARI universe.<\/p>

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Targeted portages<\/strong> with the media and content creators most aligned with the beauty, well-being, and lifestyle universes.<\/p>

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One-on-one interview organization<\/strong> between Elsa and key media outlets to embody the project through its founder.<\/p>

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Highlighting the brand's history<\/strong>, about its ingredients and its vision of premium French skincare to inform press and influencer communications.<\/p>

\u00a0<\/p>

Media relations, influence, and the founder's public speaking have established the brand around a coherent narrative that goes far beyond a simple product launch.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Results <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Social media content<\/div>\t\t\t
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Press coverage <\/div>\t\t\t
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The reach <\/div>\t\t\t
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D'EMV<\/div>\t\t\t
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Publications, among others, in SHE<\/strong>, Marie Claire<\/strong>, L'Officiel<\/strong>, Vogue<\/strong> and Madame Figaro<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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SEE OTHER SIMILAR ACHIEVEMENTS<\/h4>\t\t\t\t<\/div>\n\t\t
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IKEA - IKEA+ Fashion Week<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Canon - World Unseen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Evian - Mountain of Youth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

LANCEMENT CLIENT APOTICARI ACTIVATION Relations m\u00e9dias \u2022 Influence Pitch Pour son lancement, APOTICARI devait \u00e9merger sur un march\u00e9 skincare d\u00e9j\u00e0 tr\u00e8s concurrentiel tout en affirmant un territoire de marque ancr\u00e9 dans son histoire, ses formules et la parole de sa cofondatrice. L’enjeu n’\u00e9tait pas seulement de faire conna\u00eetre une nouvelle marque, mais d’installer une vision […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"company-category":[25],"class_list":["post-10066","realization","type-realization","status-publish","format-standard","hentry","company-category-beaute"],"acf":{"project_title":"","project_description":"Faire \u00e9merger une nouvelle marque skincare dans un march\u00e9 d\u00e9j\u00e0 satur\u00e9.","project_bg":9846,"layout_size":"full"},"yoast_head":"\nAPOTICARI - Lancement - Zmirov<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zmirov.com\/en\/realization\/apoticari-lancement-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"APOTICARI - Lancement - Zmirov\" \/>\n<meta property=\"og:description\" content=\"LANCEMENT CLIENT APOTICARI ACTIVATION Relations m\u00e9dias \u2022 Influence Pitch Pour son lancement, APOTICARI devait \u00e9merger sur un march\u00e9 skincare d\u00e9j\u00e0 tr\u00e8s concurrentiel tout en affirmant un territoire de marque ancr\u00e9 dans son histoire, ses formules et la parole de sa cofondatrice. 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