{"id":10090,"date":"2026-07-20T15:50:56","date_gmt":"2026-07-20T15:50:56","guid":{"rendered":"https:\/\/www.zmirov.com\/?post_type=realization&p=10090"},"modified":"2026-07-21T12:13:00","modified_gmt":"2026-07-21T12:13:00","slug":"zohi-lancement-produit","status":"publish","type":"realization","link":"https:\/\/www.zmirov.com\/en\/realization\/zohi-lancement-produit\/","title":{"rendered":"Zohi – LANCEMENT PRODUIT"},"content":{"rendered":"
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LANCEMENT PRODUIT<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CUSTOMER<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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ZOHI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Relations m\u00e9dias \u2022 Lancement produit \u2022 P\u00e9dagogie \u2022 Gifting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Avec ses compl\u00e9ments alimentaires \u00e0 m\u00e2cher, Zohi arrivait sur un march\u00e9 domin\u00e9 par des usages d\u00e9j\u00e0 bien install\u00e9s.<\/p>

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La question \u00e9tait de savoir comment faire adopter un nouveau geste de consommation tout en d\u00e9montrant son int\u00e9r\u00eat aupr\u00e8s des m\u00e9dias, des distributeurs et des consommateurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Answers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Nous avons construit un dispositif associant p\u00e9dagogie produit, relations m\u00e9dias et exp\u00e9rimentation afin de permettre aux prescripteurs de d\u00e9couvrir concr\u00e8tement cette nouvelle approche du compl\u00e9ment alimentaire.<\/p>

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Tourn\u00e9e de r\u00e9dactions<\/strong> accompagn\u00e9e d’un gifting produit pour favoriser la d\u00e9couverte et l’essai.<\/p>

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Cr\u00e9ation d’un dossier de presse p\u00e9dagogique<\/strong> expliquant le format, les usages et les b\u00e9n\u00e9fices de cette innovation.<\/p>

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Targeted portages<\/strong> aupr\u00e8s des m\u00e9dias lifestyle, f\u00e9minins, consommation et sant\u00e9 afin d’\u00e9largir les angles de traitement.<\/p>

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Interviews individuelles<\/strong> avec un porte-parole de la marque pour approfondir les enjeux li\u00e9s aux nouveaux usages du compl\u00e9ment alimentaire.<\/p>

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En donnant aux m\u00e9dias les moyens de tester, comprendre et s’approprier le produit, Zohi a r\u00e9ussi \u00e0 installer son format comme une alternative cr\u00e9dible aux habitudes de consommation existantes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Results <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Press coverage<\/div>\t\t\t
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D'EMV<\/div>\t\t\t
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The reach <\/div>\t\t\t
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SEE OTHER SIMILAR ACHIEVEMENTS<\/h4>\t\t\t\t<\/div>\n\t\t
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IKEA - IKEA+ Fashion Week<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Canon - World Unseen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Evian - Mountain of Youth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

LANCEMENT PRODUIT CLIENT ZOHI ACTIVATION Relations m\u00e9dias \u2022 Lancement produit \u2022 P\u00e9dagogie \u2022 Gifting Pitch Avec ses compl\u00e9ments alimentaires \u00e0 m\u00e2cher, Zohi arrivait sur un march\u00e9 domin\u00e9 par des usages d\u00e9j\u00e0 bien install\u00e9s. La question \u00e9tait de savoir comment faire adopter un nouveau geste de consommation tout en d\u00e9montrant son int\u00e9r\u00eat aupr\u00e8s des m\u00e9dias, des […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"company-category":[31],"class_list":["post-10090","realization","type-realization","status-publish","format-standard","hentry","company-category-sante"],"acf":{"project_title":"","project_description":"Faire adopter une nouvelle fa\u00e7on de prendre ses compl\u00e9ments.","project_bg":10125,"layout_size":"full"},"yoast_head":"\nZohi - LANCEMENT PRODUIT - Zmirov<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zmirov.com\/en\/realization\/zohi-lancement-produit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zohi - LANCEMENT PRODUIT - Zmirov\" \/>\n<meta property=\"og:description\" content=\"LANCEMENT PRODUIT CLIENT ZOHI ACTIVATION Relations m\u00e9dias \u2022 Lancement produit \u2022 P\u00e9dagogie \u2022 Gifting Pitch Avec ses compl\u00e9ments alimentaires \u00e0 m\u00e2cher, Zohi arrivait sur un march\u00e9 domin\u00e9 par des usages d\u00e9j\u00e0 bien install\u00e9s. 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