{"id":10090,"date":"2023-02-20T09:50:56","date_gmt":"2023-02-20T09:50:56","guid":{"rendered":"https:\/\/www.zmirov.com\/?post_type=realization&p=10090"},"modified":"2026-08-26T15:57:26","modified_gmt":"2026-08-26T15:57:26","slug":"zohi-lancement-produit","status":"publish","type":"realization","link":"https:\/\/www.zmirov.com\/en\/realization\/zohi-lancement-produit\/","title":{"rendered":"Zohi – LANCEMENT PRODUIT"},"content":{"rendered":"
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Product Launch<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CUSTOMER<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Zohi<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Media relations <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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With its chewable dietary supplements, Zohi entered a market dominated by well-established practices.<\/p>

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The question was how to get a new consumption habit adopted while demonstrating its benefits to the media, distributors, and consumers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Answers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We have built a device that combines product pedagogy, media relations, and experimentation to allow specifiers to concretely discover this new approach to food supplements.<\/p>

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Editorial tour<\/strong> accompanied by a product gifting to encourage discovery and trial.<\/p>

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Creation of an educational press kit<\/strong> explaining the format, uses, and benefits of this innovation.<\/p>

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Targeted portages<\/strong> with lifestyle, women's, consumer, and health media in order to broaden the angles of coverage.<\/p>

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Individual interviews<\/strong> with a brand spokesperson to delve deeper into the issues related to new uses of the dietary supplement.<\/p>

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By empowering the media to test, understand, and adopt the product, Zohi has succeeded in establishing its format as a credible alternative to existing consumption habits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Results <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Press coverage<\/div>\t\t\t
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D'EMV<\/div>\t\t\t
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The reach <\/div>\t\t\t
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SEE OTHER SIMILAR ACHIEVEMENTS<\/h4>\t\t\t\t<\/div>\n\t\t
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IKEA - IKEA+ Fashion Week<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Canon - World Unseen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Evian - Mountain of Youth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

LANCEMENT PRODUIT CLIENT ZOHI ACTIVATION Relations m\u00e9dias Pitch Avec ses compl\u00e9ments alimentaires \u00e0 m\u00e2cher, Zohi arrivait sur un march\u00e9 domin\u00e9 par des usages d\u00e9j\u00e0 bien install\u00e9s. \u00a0 La question \u00e9tait de savoir comment faire adopter un nouveau geste de consommation tout en d\u00e9montrant son int\u00e9r\u00eat aupr\u00e8s des m\u00e9dias, des distributeurs et des consommateurs. R\u00e9ponses Nous […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"company-category":[31],"class_list":["post-10090","realization","type-realization","status-publish","format-standard","hentry","company-category-sante"],"acf":{"project_title":"","project_description":"Faire adopter une nouvelle fa\u00e7on de prendre ses compl\u00e9ments","project_bg":10132,"layout_size":"full"},"yoast_head":"\nZohi - LANCEMENT PRODUIT - Zmirov<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zmirov.com\/en\/realization\/zohi-lancement-produit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zohi - LANCEMENT PRODUIT - Zmirov\" \/>\n<meta property=\"og:description\" content=\"LANCEMENT PRODUIT CLIENT ZOHI ACTIVATION Relations m\u00e9dias Pitch Avec ses compl\u00e9ments alimentaires \u00e0 m\u00e2cher, Zohi arrivait sur un march\u00e9 domin\u00e9 par des usages d\u00e9j\u00e0 bien install\u00e9s. \u00a0 La question \u00e9tait de savoir comment faire adopter un nouveau geste de consommation tout en d\u00e9montrant son int\u00e9r\u00eat aupr\u00e8s des m\u00e9dias, des distributeurs et des consommateurs. 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