{"id":10107,"date":"2026-07-20T14:19:37","date_gmt":"2026-07-20T14:19:37","guid":{"rendered":"https:\/\/www.zmirov.com\/?post_type=realization&p=10107"},"modified":"2026-07-20T14:29:22","modified_gmt":"2026-07-20T14:29:22","slug":"mouton-cadet-blanc-x-nathan","status":"publish","type":"realization","link":"https:\/\/www.zmirov.com\/en\/realization\/mouton-cadet-blanc-x-nathan\/","title":{"rendered":"MOUTON CADET – BLANC x NATHAN"},"content":{"rendered":"
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BLANC x NATHAN<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CUSTOMER<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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MOUTON CADET<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Media Relations \u2022 Influence<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Avec le lancement de sa cuv\u00e9e Blanc x Nathan, Mouton Cadet souhaitait installer la marque dans un registre plus lifestyle et cr\u00e9atif.<\/p>

\u00a0<\/p>

L’enjeu n’\u00e9tait pas seulement de pr\u00e9senter un nouveau vin, mais de cr\u00e9er un territoire d’expression capable de faire dialoguer gastronomie, musique, influence et art de vivre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Answers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Nous avons construit un dispositif associant relations m\u00e9dias, influence et exp\u00e9riences culturelles afin d’ancrer la cuv\u00e9e dans des univers coh\u00e9rents avec son positionnement.<\/p>

\u00a0<\/p>

Collaboration avec Alice Roca<\/strong> pour imaginer une recette en accord avec la cuv\u00e9e, produire des contenus d\u00e9di\u00e9s et prolonger l’histoire aupr\u00e8s de sa communaut\u00e9.<\/p>

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Soir\u00e9e wine & music pairing<\/strong> \u00e0 l’H\u00f4tel des Grands Boulevards en pr\u00e9sence de la famille Sereys de Rothschild<\/strong> et avec un live musical de l’artiste Max Sokolinski<\/strong>, r\u00e9unissant 15 journalistes sp\u00e9cialis\u00e9s et lifestyle ainsi que 25 influenceurs food et lifestyle.<\/p>

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Portages presse et influence<\/strong> autour des cuv\u00e9es Nathan et Mathilde, accompagn\u00e9s d’accessoires inspir\u00e9s des moments de d\u00e9gustation estivaux afin d’ancrer le produit dans un imaginaire de saison.<\/p>

\u00a0<\/p>

Collaboration avec @Qistoh<\/strong> autour d’une recette film\u00e9e en accord avec la cuv\u00e9e, tourn\u00e9e chez un vigneron partenaire pour renforcer le lien entre cr\u00e9ation culinaire et terroir.<\/p>

\u00a0<\/p>

Les retomb\u00e9es obtenues dans Le Parisien Week-end<\/strong> and Gala<\/strong> ont contribu\u00e9 \u00e0 installer la cuv\u00e9e dans des univers o\u00f9 l’on parle autant de culture, de gastronomie et d’art de vivre que de vin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Results <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Social media content<\/div>\t\t\t
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Press coverage <\/div>\t\t\t
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The reach <\/div>\t\t\t
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D'EMV<\/div>\t\t\t
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SEE OTHER SIMILAR ACHIEVEMENTS<\/h4>\t\t\t\t<\/div>\n\t\t
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IKEA - IKEA+ Fashion Week<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Canon - World Unseen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Evian - Mountain of Youth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

BLANC x NATHAN CLIENT MOUTON CADET ACTIVATION Relations m\u00e9dias \u2022 Influence Pitch Avec le lancement de sa cuv\u00e9e Blanc x Nathan, Mouton Cadet souhaitait installer la marque dans un registre plus lifestyle et cr\u00e9atif. \u00a0 L’enjeu n’\u00e9tait pas seulement de pr\u00e9senter un nouveau vin, mais de cr\u00e9er un territoire d’expression capable de faire dialoguer gastronomie, […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"company-category":[24],"class_list":["post-10107","realization","type-realization","status-publish","format-standard","hentry","company-category-spiritueux"],"acf":{"project_title":"","project_description":"Installer une cuv\u00e9e l\u00e0 o\u00f9 on ne l'attend pas.","project_bg":10109,"layout_size":"full"},"yoast_head":"\nMOUTON CADET - BLANC x NATHAN - Zmirov<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zmirov.com\/en\/realization\/mouton-cadet-blanc-x-nathan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MOUTON CADET - 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