{"id":10120,"date":"2026-07-20T15:36:35","date_gmt":"2026-07-20T15:36:35","guid":{"rendered":"https:\/\/www.zmirov.com\/?post_type=realization&p=10120"},"modified":"2026-07-20T15:52:31","modified_gmt":"2026-07-20T15:52:31","slug":"frida-lancement","status":"publish","type":"realization","link":"https:\/\/www.zmirov.com\/en\/realization\/frida-lancement\/","title":{"rendered":"FRIDA – LANCEMENT"},"content":{"rendered":"
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LAUNCH<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CUSTOMER<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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FRIDA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Relations m\u00e9dias \u2022 Influence \u2022 \u00c9v\u00e9nementiel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Avec son arriv\u00e9e sur le march\u00e9 fran\u00e7ais, Frida devait rapidement gagner la confiance des futures et jeunes mamans.<\/p>

\u00a0<\/p>

L’enjeu n’\u00e9tait pas seulement de lancer la marque, mais de cr\u00e9er ses premiers relais de recommandation aupr\u00e8s de celles qui influencent les choix des parents.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Answers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Nous avons con\u00e7u un dispositif centr\u00e9 sur l’incarnation de la marque et la rencontre entre sa fondatrice et des prescriptrices reconnues de l’univers parental et lifestyle.<\/p>

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Sessions m\u00e9dias individuelles avec la fondatrice<\/strong> aupr\u00e8s de Parents, Les Maternelles, ELLE, Cosmopolitan<\/strong> and Marie Claire Enfants<\/strong> afin de pr\u00e9senter l’histoire, la vision et les produits Frida.<\/p>

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D\u00e9jeuner coorganis\u00e9 par Julia Restoin Roitfeld et Alexandra Van Houtte<\/strong>, r\u00e9unissant futures mamans, jeunes mamans, entrepreneuses et personnalit\u00e9s influentes autour de la fondatrice.<\/p>

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Invitation de profils tels que Maria de la Orden, Ana Girardot et Mina Soundiram<\/strong> afin de favoriser les \u00e9changes dans un cadre intime et affinitaire.<\/p>

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Seeding des produits iconiques de la marque<\/strong> aupr\u00e8s de jeunes ou futures mamans influentes, parmi lesquelles Jeanne Damas<\/strong> and Eug\u00e9nie Trochu<\/strong>.<\/p>

\u00a0<\/p>

En s’appuyant sur des recommandations port\u00e9es par des femmes identifi\u00e9es et cr\u00e9dibles aupr\u00e8s de leurs communaut\u00e9s, Frida a construit ses premiers relais d’influence en France.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Results <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Social media content<\/div>\t\t\t
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Press coverage <\/div>\t\t\t
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The reach <\/div>\t\t\t
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SEE OTHER SIMILAR ACHIEVEMENTS<\/h4>\t\t\t\t<\/div>\n\t\t
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IKEA - IKEA+ Fashion Week<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Canon - World Unseen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Evian - Mountain of Youth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

LANCEMENT CLIENT FRIDA ACTIVATION Relations m\u00e9dias \u2022 Influence \u2022 \u00c9v\u00e9nementiel Pitch Avec son arriv\u00e9e sur le march\u00e9 fran\u00e7ais, Frida devait rapidement gagner la confiance des futures et jeunes mamans. \u00a0 L’enjeu n’\u00e9tait pas seulement de lancer la marque, mais de cr\u00e9er ses premiers relais de recommandation aupr\u00e8s de celles qui influencent les choix des parents. […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"company-category":[32],"class_list":["post-10120","realization","type-realization","status-publish","format-standard","hentry","company-category-enfant"],"acf":{"project_title":"","project_description":"Trouver sa place dans les recommandations avant d'entrer dans les rayons.","project_bg":10121,"layout_size":"full"},"yoast_head":"\nFRIDA - LANCEMENT - Zmirov<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zmirov.com\/en\/realization\/frida-lancement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FRIDA - LANCEMENT - Zmirov\" \/>\n<meta property=\"og:description\" content=\"LANCEMENT CLIENT FRIDA ACTIVATION Relations m\u00e9dias \u2022 Influence \u2022 \u00c9v\u00e9nementiel Pitch Avec son arriv\u00e9e sur le march\u00e9 fran\u00e7ais, Frida devait rapidement gagner la confiance des futures et jeunes mamans. \u00a0 L’enjeu n’\u00e9tait pas seulement de lancer la marque, mais de cr\u00e9er ses premiers relais de recommandation aupr\u00e8s de celles qui influencent les choix des parents. 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