{"id":10151,"date":"2026-07-20T16:04:00","date_gmt":"2026-07-20T16:04:00","guid":{"rendered":"https:\/\/www.zmirov.com\/?post_type=realization&p=10151"},"modified":"2026-07-20T16:09:33","modified_gmt":"2026-07-20T16:09:33","slug":"yoto-lappartement","status":"publish","type":"realization","link":"https:\/\/www.zmirov.com\/en\/realization\/yoto-lappartement\/","title":{"rendered":"YOTO – L’APPARTEMENT"},"content":{"rendered":"
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L'APPARTEMENT<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CUSTOMER<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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YOTO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Media Relations \u2022 Influence<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Yoto faisait face \u00e0 une probl\u00e9matique fr\u00e9quente pour les produits innovants : \u00eatre r\u00e9duit \u00e0 son usage le plus visible.<\/p>

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L’enjeu n’\u00e9tait pas seulement de pr\u00e9senter un lecteur audio pour enfants, mais de r\u00e9v\u00e9ler l’ensemble des usages, exp\u00e9riences et b\u00e9n\u00e9fices qui font la singularit\u00e9 de l’\u00e9cosyst\u00e8me Yoto aupr\u00e8s des journalistes, influenceurs et prescripteurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Answers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We imagined L’Appartement Yoto<\/strong>, un lieu immersif con\u00e7u pour faire d\u00e9couvrir le produit par l’exp\u00e9rience plut\u00f4t que par la d\u00e9monstration.<\/p>

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Reconstitution d’un appartement complet<\/strong> dans lequel chaque pi\u00e8ce mettait en sc\u00e8ne un usage diff\u00e9rent des players Yoto \u00e0 travers des situations du quotidien.<\/p>

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Invitation de journalistes et cr\u00e9ateurs de contenu<\/strong>, accompagn\u00e9s de leurs enfants, afin de d\u00e9couvrir le produit dans des conditions proches de la r\u00e9alit\u00e9.<\/p>

\u00a0<\/p>

Parcours exp\u00e9rientiel<\/strong> permettant d’explorer les fonctionnalit\u00e9s, les contenus et les b\u00e9n\u00e9fices de l’\u00e9cosyst\u00e8me Yoto \u00e0 travers diff\u00e9rentes mises en situation.<\/p>

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Ateliers d\u00e9di\u00e9s aux enfants<\/strong> pour favoriser l’appropriation du produit et observer les usages en conditions r\u00e9elles.<\/p>

\u00a0<\/p>

En faisant d\u00e9couvrir Yoto par l’exp\u00e9rience plut\u00f4t que par le discours, la marque a permis \u00e0 ses prescripteurs d’en comprendre toute la richesse d’usage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Results <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Invit\u00e9s<\/div>\t\t\t
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Social media content<\/div>\t\t\t
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The reach <\/div>\t\t\t
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D'EMV<\/div>\t\t\t
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SEE OTHER SIMILAR ACHIEVEMENTS<\/h4>\t\t\t\t<\/div>\n\t\t
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IKEA - IKEA+ Fashion Week<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Canon - World Unseen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Evian - Mountain of Youth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

L’APPARTEMENT CLIENT YOTO ACTIVATION Relations m\u00e9dias \u2022 Influence Pitch Yoto faisait face \u00e0 une probl\u00e9matique fr\u00e9quente pour les produits innovants : \u00eatre r\u00e9duit \u00e0 son usage le plus visible. \u00a0 L’enjeu n’\u00e9tait pas seulement de pr\u00e9senter un lecteur audio pour enfants, mais de r\u00e9v\u00e9ler l’ensemble des usages, exp\u00e9riences et b\u00e9n\u00e9fices qui font la singularit\u00e9 de […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"company-category":[32],"class_list":["post-10151","realization","type-realization","status-publish","format-standard","hentry","company-category-enfant"],"acf":{"project_title":"","project_description":"Quand l'usage compte plus que le produit.","project_bg":10157,"layout_size":"full"},"yoast_head":"\nYOTO - L'APPARTEMENT - Zmirov<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zmirov.com\/en\/realization\/yoto-lappartement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YOTO - L'APPARTEMENT - Zmirov\" \/>\n<meta property=\"og:description\" content=\"L’APPARTEMENT CLIENT YOTO ACTIVATION Relations m\u00e9dias \u2022 Influence Pitch Yoto faisait face \u00e0 une probl\u00e9matique fr\u00e9quente pour les produits innovants : \u00eatre r\u00e9duit \u00e0 son usage le plus visible. \u00a0 L’enjeu n’\u00e9tait pas seulement de pr\u00e9senter un lecteur audio pour enfants, mais de r\u00e9v\u00e9ler l’ensemble des usages, exp\u00e9riences et b\u00e9n\u00e9fices qui font la singularit\u00e9 de […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zmirov.com\/en\/realization\/yoto-lappartement\/\" \/>\n<meta property=\"og:site_name\" content=\"Zmirov\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zmirov\/?locale=fr_FR\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-20T16:09:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/07\/Photo-principale-9-1024x481.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"481\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Zmirov\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.zmirov.com\\\/realization\\\/yoto-lappartement\\\/\",\"url\":\"https:\\\/\\\/www.zmirov.com\\\/realization\\\/yoto-lappartement\\\/\",\"name\":\"YOTO - 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