{"id":10151,"date":"2026-07-20T16:04:00","date_gmt":"2026-07-20T16:04:00","guid":{"rendered":"https:\/\/www.zmirov.com\/?post_type=realization&p=10151"},"modified":"2026-08-27T13:39:41","modified_gmt":"2026-08-27T13:39:41","slug":"yoto-lappartement","status":"publish","type":"realization","link":"https:\/\/www.zmirov.com\/en\/realization\/yoto-lappartement\/","title":{"rendered":"YOTO – L’APPARTEMENT"},"content":{"rendered":"
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The Apartment<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CUSTOMER<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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YOTO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Media Relations \u2022 Influence<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Yoto faced a common challenge for innovative products: being reduced to its most visible use.<\/p>

\u00a0<\/p>

The challenge was not just to present an audio player for children, but to reveal all the uses, experiences, and benefits that make the Yoto ecosystem unique to journalists, influencers, and key opinion leaders.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Answers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We imagined The Yoto Apartment<\/strong>, an immersive space designed to introduce the product through experience rather than demonstration.<\/p>

\u00a0<\/p>

Full apartment renovation<\/strong> in which each room showcased a different use of Yoto players through everyday situations.<\/p>

\u00a0<\/p>

Journalist and Content Creator Invitation<\/strong>, accompanied by their children, in order to discover the product in near-real-life conditions.<\/p>

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Experiential journey<\/strong> allowing for exploration of the Yoto ecosystem's features, content, and benefits through various scenarios.<\/p>

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Children's Workshops<\/strong> to encourage product adoption and observe usage in real-world conditions.<\/p>

\u00a0<\/p>

By introducing Yoto through experience rather than words, the brand allowed its prescribers to understand its full range of uses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Results <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Guests<\/div>\t\t\t
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Social media content<\/div>\t\t\t
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The reach <\/div>\t\t\t
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D'EMV<\/div>\t\t\t
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SEE OTHER SIMILAR ACHIEVEMENTS<\/h4>\t\t\t\t<\/div>\n\t\t
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IKEA - IKEA+ Fashion Week<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Canon - World Unseen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Evian - Mountain of Youth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

L’APPARTEMENT CLIENT YOTO ACTIVATION Relations m\u00e9dias \u2022 Influence Pitch Yoto faisait face \u00e0 une probl\u00e9matique fr\u00e9quente pour les produits innovants : \u00eatre r\u00e9duit \u00e0 son usage le plus visible. \u00a0 L’enjeu n’\u00e9tait pas seulement de pr\u00e9senter un lecteur audio pour enfants, mais de r\u00e9v\u00e9ler l’ensemble des usages, exp\u00e9riences et b\u00e9n\u00e9fices qui font la singularit\u00e9 de […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"company-category":[32],"class_list":["post-10151","realization","type-realization","status-publish","format-standard","hentry","company-category-enfant"],"acf":{"project_title":"","project_description":"Quand l'usage compte plus que le produit","project_bg":11167,"layout_size":"full"},"yoast_head":"\nYOTO - L'APPARTEMENT - 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