{"id":10219,"date":"2026-08-27T09:39:49","date_gmt":"2026-08-27T09:39:49","guid":{"rendered":"https:\/\/www.zmirov.com\/?post_type=realization&p=10219"},"modified":"2026-08-28T14:34:03","modified_gmt":"2026-08-28T14:34:03","slug":"event-ikea-pfw","status":"publish","type":"realization","link":"https:\/\/www.zmirov.com\/en\/realization\/event-ikea-pfw\/","title":{"rendered":"EVENT IKEA+ PFW"},"content":{"rendered":"
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EVENT IKEA+ PFW<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CUSTOMER<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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IKEA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Event Management \u2022 Media Relations \u2022 Influencer Marketing <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\u00c0 l\u2019occasion de la Paris Fashion Week, IKEA devait trouver comment pr\u00e9senter son travail avec Annie Leibovitz tout en prenant place dans une conversation culturelle o\u00f9 la marque n\u2019\u00e9tait pas attendue naturellement.<\/p>

\u00a0<\/p>

L’enjeu n’\u00e9tait pas seulement de prendre part \u00e0 la Fashion Week, mais de d\u00e9montrer qu’une marque de l’habitat pouvait nourrir les conversations autour de l’identit\u00e9, de l’expression personnelle et des modes de vie contemporains.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Answers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Nous avons imagin\u00e9 une exp\u00e9rience de marque ouverte au public pendant quatre jours au c\u0153ur de la Paris Fashion Week.<\/p>

\u00a0<\/p>

Exposition Annie Leibovitz<\/strong> consacr\u00e9e \u00e0 son travail pour IKEA afin de cr\u00e9er un dialogue entre photographie, habitat et expression personnelle.<\/p>

\u00a0<\/p>

Collaboration avec l’\u00e9cole de mode Casa93<\/strong> et programmation musicale en partenariat avec Rinse<\/strong> pour ancrer l’\u00e9v\u00e9nement dans les sc\u00e8nes cr\u00e9atives \u00e9mergentes.<\/p>

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Bistro IKEA revisit\u00e9, talks, workshops et pop-up store<\/strong> pour permettre aux visiteurs de vivre la marque sous diff\u00e9rents angles.<\/p>

\u00a0<\/p>

Relations m\u00e9dias, influence et partenariats \u00e9ditoriaux<\/strong> including Brut<\/strong> and Rinse<\/strong>, compl\u00e9t\u00e9s par une soir\u00e9e d’inauguration r\u00e9unissant journalistes, cr\u00e9ateurs de contenu et prescripteurs.<\/p>

\u00a0<\/p>

En m\u00ealant photographie, design, mode et culture, IKEA a trouv\u00e9 sa place dans un rendez-vous o\u00f9 on ne l’attendait pas naturellement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Results <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Journalistes, KOL et influenceurs r\u00e9unis lors de la soir\u00e9e d'inauguration<\/div>\t\t\t
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Visiteurs en 4 jours<\/div>\t\t\t
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Social media content<\/div>\t\t\t
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Press coverage<\/div>\t\t\t
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The reach<\/div>\t\t\t
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D'EMV<\/div>\t\t\t
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Publications, among others, in AD, L’Officiel, Vogue, Harper’s Bazaar, BFMTV<\/strong>…<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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SEE OTHER SIMILAR ACHIEVEMENTS<\/h4>\t\t\t\t<\/div>\n\t\t
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IKEA - IKEA+ Fashion Week<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Canon - World Unseen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Evian - Mountain of Youth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

EVENT IKEA+ PFW CLIENT IKEA ACTIVATION \u00c9v\u00e9nementiel \u2022 Relations m\u00e9dias \u2022 Influence Pitch \u00c0 l\u2019occasion de la Paris Fashion Week, IKEA devait trouver comment pr\u00e9senter son travail avec Annie Leibovitz tout en prenant place dans une conversation culturelle o\u00f9 la marque n\u2019\u00e9tait pas attendue naturellement. \u00a0 L’enjeu n’\u00e9tait pas seulement de prendre part \u00e0 la […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"company-category":[40],"class_list":["post-10219","realization","type-realization","status-publish","format-standard","hentry","company-category-maison-design"],"acf":{"project_title":"","project_description":"Faire entrer IKEA dans l'une des conversations culturelles les plus observ\u00e9es de l'ann\u00e9e","project_bg":11352,"layout_size":"full"},"yoast_head":"\nEVENT IKEA+ PFW - 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