{"id":10270,"date":"2026-07-21T10:28:12","date_gmt":"2026-07-21T10:28:12","guid":{"rendered":"https:\/\/www.zmirov.com\/?post_type=realization&p=10270"},"modified":"2026-07-21T10:32:04","modified_gmt":"2026-07-21T10:32:04","slug":"thuasne-leti-stephanoise-mondiale","status":"publish","type":"realization","link":"https:\/\/www.zmirov.com\/en\/realization\/thuasne-leti-stephanoise-mondiale\/","title":{"rendered":"THUASNE – L’ETI ST\u00c9PHANOISE MONDIALE"},"content":{"rendered":"
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L'ETI ST\u00c9PHANOISE MONDIALE<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CUSTOMER<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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THUASNE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Relations m\u00e9dias \u2022 Leadership d'opinion \u2022 Storytelling corporate \u2022 Influence BtoB<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Thuasne faisait face \u00e0 un paradoxe. Acteur majeur des dispositifs m\u00e9dicaux en Europe, l’entreprise restait encore peu identifi\u00e9e du grand public et des leaders d’opinion.<\/p>

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La question \u00e9tait de savoir comment donner une visibilit\u00e9 nationale \u00e0 une ETI familiale centenaire sans la r\u00e9duire \u00e0 son seul statut d’industriel de sant\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Answers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Nous avons construit un r\u00e9cit corporate autour de ce qui distingue Thuasne : une histoire familiale centenaire, une vision industrielle de long terme et un r\u00f4le actif dans les enjeux de sant\u00e9 de demain.<\/p>

\u00a0<\/p>

\u00c9ditorialisation d’une plateforme de prise de parole<\/strong> autour de la transmission, de l’innovation m\u00e9dicale, du Made in France et de la souverainet\u00e9 sanitaire.<\/p>

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Interviews cibl\u00e9es<\/strong> aupr\u00e8s des m\u00e9dias \u00e9conomiques, industriels et leaders d’opinion afin de porter une parole \u00e0 forte valeur ajout\u00e9e.<\/p>

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Positionnement des porte-parole<\/strong> sur les sujets de souverainet\u00e9 sanitaire, de f\u00e9minisation du leadership et de place des ETI dans l’\u00e9conomie fran\u00e7aise.<\/p>

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Mise en lumi\u00e8re de Mme Ducottet<\/strong> dans les grands d\u00e9bats m\u00e9diatiques li\u00e9s \u00e0 l’industrie, \u00e0 l’entrepreneuriat et \u00e0 la sant\u00e9.<\/p>

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D\u00e9ploiement de contenus experts<\/strong> autour de la pr\u00e9vention, du handicap, de l’innovation m\u00e9dicale et des savoir-faire industriels fran\u00e7ais.<\/p>

\u00a0<\/p>

En associant histoire familiale, innovation et enjeux de soci\u00e9t\u00e9, Thuasne est devenu un acteur identifi\u00e9 bien au-del\u00e0 du seul secteur des dispositifs m\u00e9dicaux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Results <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Press coverage<\/div>\t\t\t
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Interviews<\/div>\t\t\t
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D'audience<\/div>\t\t\t
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D'AE<\/div>\t\t\t
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SEE OTHER SIMILAR ACHIEVEMENTS<\/h4>\t\t\t\t<\/div>\n\t\t
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IKEA - IKEA+ Fashion Week<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Canon - World Unseen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Evian - Mountain of Youth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

L’ETI ST\u00c9PHANOISE MONDIALE CLIENT THUASNE ACTIVATION Relations m\u00e9dias \u2022 Leadership d’opinion \u2022 Storytelling corporate \u2022 Influence BtoB Pitch Thuasne faisait face \u00e0 un paradoxe. Acteur majeur des dispositifs m\u00e9dicaux en Europe, l’entreprise restait encore peu identifi\u00e9e du grand public et des leaders d’opinion. \u00a0 La question \u00e9tait de savoir comment donner une visibilit\u00e9 nationale \u00e0 […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"company-category":[27],"class_list":["post-10270","realization","type-realization","status-publish","format-standard","hentry","company-category-corporate"],"acf":{"project_title":"","project_description":"Faire conna\u00eetre une entreprise que tout le monde conna\u00eet sans le savoir.","project_bg":10271,"layout_size":"full"},"yoast_head":"\nTHUASNE - L'ETI ST\u00c9PHANOISE MONDIALE - Zmirov<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zmirov.com\/en\/realization\/thuasne-leti-stephanoise-mondiale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THUASNE - L'ETI ST\u00c9PHANOISE MONDIALE - Zmirov\" \/>\n<meta property=\"og:description\" content=\"L’ETI ST\u00c9PHANOISE MONDIALE CLIENT THUASNE ACTIVATION Relations m\u00e9dias \u2022 Leadership d’opinion \u2022 Storytelling corporate \u2022 Influence BtoB Pitch Thuasne faisait face \u00e0 un paradoxe. Acteur majeur des dispositifs m\u00e9dicaux en Europe, l’entreprise restait encore peu identifi\u00e9e du grand public et des leaders d’opinion. \u00a0 La question \u00e9tait de savoir comment donner une visibilit\u00e9 nationale \u00e0 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zmirov.com\/en\/realization\/thuasne-leti-stephanoise-mondiale\/\" \/>\n<meta property=\"og:site_name\" content=\"Zmirov\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zmirov\/?locale=fr_FR\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-21T10:32:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/07\/Photo-principale-12-1024x481.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"481\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Zmirov\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.zmirov.com\\\/realization\\\/thuasne-leti-stephanoise-mondiale\\\/\",\"url\":\"https:\\\/\\\/www.zmirov.com\\\/realization\\\/thuasne-leti-stephanoise-mondiale\\\/\",\"name\":\"THUASNE - 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