{"id":10541,"date":"2026-07-29T15:25:40","date_gmt":"2026-07-29T15:25:40","guid":{"rendered":"https:\/\/www.zmirov.com\/?post_type=realization&p=10541"},"modified":"2026-07-29T15:36:20","modified_gmt":"2026-07-29T15:36:20","slug":"barilla-basil-bar","status":"publish","type":"realization","link":"https:\/\/www.zmirov.com\/en\/realization\/barilla-basil-bar\/","title":{"rendered":"Barilla – Basil Bar"},"content":{"rendered":"
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BASIL BAR<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CUSTOMER<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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BARILLA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Media Relations \u2022 Influence<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\u00c0 l’occasion de la Paris Fashion Week, Barilla investissait un territoire o\u00f9 on ne l’attend pas naturellement : celui de la mode, de la cr\u00e9ation et du lifestyle.<\/p>

\u00a0<\/p>

L’ambition d\u00e9passait le lancement d’un produit. Il s’agissait d’\u00e9largir la perception du Pesto Barilla Genovese<\/b>\u00a0et de l’inscrire dans des univers capables de toucher de nouveaux publics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Answers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We imagined the Basil Bar<\/b>, un restaurant \u00e9ph\u00e9m\u00e8re ouvert pendant une semaine dans le quartier \u00c9tienne-Marcel \u00e0 Paris<\/b>, au croisement de la gastronomie italienne, de la mode et de la cr\u00e9ation.<\/p>

\u00a0<\/p>

Collaboration avec le chef Simon Auscher<\/b>\u00a0autour d’un menu signature con\u00e7u pour faire d\u00e9couvrir la gamme Genovese \u00e0 travers une exp\u00e9rience culinaire d\u00e9di\u00e9e.<\/p>

\u00a0<\/p>

Collaboration avec \u00c9lise Chalmin<\/b>\u00a0pour la cr\u00e9ation de la capsule Basil Green<\/b>, permettant d’ancrer l’op\u00e9ration dans les codes de la mode et du design.<\/p>

\u00a0<\/p>

Media relations<\/b>\u00a0aupr\u00e8s des r\u00e9dactions food, lifestyle et mode gr\u00e2ce \u00e0 un programme de prises de parole d\u00e9ploy\u00e9 tout au long de l’op\u00e9ration.<\/p>

\u00a0<\/p>

Seedings et invitations sur mesure<\/b>\u00a0\u00e0 destination des journalistes, cr\u00e9ateurs de contenu et prescripteurs les plus affinitaires.<\/p>

\u00a0<\/p>

Activation de 150 cr\u00e9ateurs de contenu<\/b>, entre collaborations paid, opening party, exp\u00e9riences au restaurant et masterclasses culinaires.<\/p>

\u00a0<\/p>

Partenariats avec Madame Figaro, Time Out Paris et Ten Days in Paris<\/b>\u00a0afin de prolonger la visibilit\u00e9 du dispositif aupr\u00e8s d’audiences lifestyle.<\/p>

\u00a0<\/p>

En associant gastronomie, mode et cr\u00e9ation, Barilla a donn\u00e9 \u00e0 sa gamme Genovese une expression capable de d\u00e9passer le seul territoire de la food.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Results <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Contenus influence<\/div>\t\t\t
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Press coverage <\/div>\t\t\t
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The reach <\/div>\t\t\t
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D'EMV<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\tEuro<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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SEE OTHER SIMILAR ACHIEVEMENTS<\/h4>\t\t\t\t<\/div>\n\t\t
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IKEA - IKEA+ Fashion Week<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Canon - World Unseen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Evian - Mountain of Youth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

BASIL BAR CLIENT BARILLA ACTIVATION Relations m\u00e9dias \u2022 Influence Pitch \u00c0 l’occasion de la Paris Fashion Week, Barilla investissait un territoire o\u00f9 on ne l’attend pas naturellement : celui de la mode, de la cr\u00e9ation et du lifestyle. L’ambition d\u00e9passait le lancement d’un produit. Il s’agissait d’\u00e9largir la perception du Pesto Barilla Genovese\u00a0et de l’inscrire […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"company-category":[44],"class_list":["post-10541","realization","type-realization","status-publish","format-standard","hentry","company-category-food-boissons"],"acf":{"project_title":"Barilla - Basil Bar","project_description":"

Faire dialoguer gastronomie, mode et cr\u00e9ation<\/p>","project_bg":10560,"layout_size":"full"},"yoast_head":"\nBarilla - Basil Bar - Zmirov<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zmirov.com\/en\/realization\/barilla-basil-bar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barilla - Basil Bar - Zmirov\" \/>\n<meta property=\"og:description\" content=\"BASIL BAR CLIENT BARILLA ACTIVATION Relations m\u00e9dias \u2022 Influence Pitch \u00c0 l’occasion de la Paris Fashion Week, Barilla investissait un territoire o\u00f9 on ne l’attend pas naturellement : celui de la mode, de la cr\u00e9ation et du lifestyle. L’ambition d\u00e9passait le lancement d’un produit. 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