{"id":10763,"date":"2026-08-04T14:48:38","date_gmt":"2026-08-04T14:48:38","guid":{"rendered":"https:\/\/www.zmirov.com\/?post_type=realization&p=10763"},"modified":"2026-08-04T20:01:22","modified_gmt":"2026-08-04T20:01:22","slug":"club-med","status":"publish","type":"realization","link":"https:\/\/www.zmirov.com\/en\/realization\/club-med\/","title":{"rendered":"Club Med"},"content":{"rendered":"
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MONTAGNE HIVER 2026-2027\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CUSTOMER<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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CLUB MED<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Media relations <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Pour sa saison montagne, Club<\/span> Med<\/span> abordait une p\u00e9riode sans temps fort d’ouverture ou de lancement particulier.<\/p>

\u00a0<\/p>

Avec un calendrier m\u00e9d<\/span>ia d\u00e9j\u00e0 avanc\u00e9 pour les dossiers neige, il fallait construire de nouveaux angles capables de maintenir la visibilit\u00e9 de la marque tout au long de la saison et de continuer \u00e0 nourrir son attractivit\u00e9 aupr\u00e8s des voyageurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Answers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Nous avons construit un dispositif \u00e9ditorial centr\u00e9 sur les exp\u00e9riences, les usages et les codes de la montagne premium afin de maintenir la marque dans le radar des r\u00e9dactions.<\/p>

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Cr\u00e9ation d’un dossier de presse sc\u00e9naris\u00e9<\/b>\u00a0con\u00e7u pour s’int\u00e9grer naturellement dans les th\u00e9matiques saisonni\u00e8res des m\u00e9d<\/span>ias lifestyle et voyage.<\/p>

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Portages \u00e9ditorialis\u00e9s<\/b>\u00a0afin de nourrir les prises de parole et rappeler les singularit\u00e9s de l’exp\u00e9rience Club<\/span>Med<\/span> \u00e0 la montagne.<\/p>

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Organisation de deux voyages de presse \u00e0 Tignes et Pragelato<\/b>\u00a0r\u00e9unissant 10 journalistes pour d\u00e9couvrir les villages, les activit\u00e9s et les services propos\u00e9s par la marque.<\/p>

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En s’appuyant sur la richesse de son exp\u00e9rience, Club<\/span> Med<\/span> est rest\u00e9 pr\u00e9sent dans les m\u00e9d<\/span>ias tout au long de la saison.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Results <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Retomb\u00e9es presse Top tier 1<\/div>\t\t\t
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The reach<\/div>\t\t\t
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D'EAE<\/div>\t\t\t
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SEE OTHER SIMILAR ACHIEVEMENTS<\/h4>\t\t\t\t<\/div>\n\t\t
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IKEA - IKEA+ Fashion Week<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Canon - World Unseen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Evian - Mountain of Youth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

MONTAGNE HIVER 2026-2027 CLIENT CLUB MED ACTIVATION Relations m\u00e9dias Pitch Pour sa saison montagne, Club Med abordait une p\u00e9riode sans temps fort d’ouverture ou de lancement particulier. \u00a0 Avec un calendrier m\u00e9dia d\u00e9j\u00e0 avanc\u00e9 pour les dossiers neige, il fallait construire de nouveaux angles capables de maintenir la visibilit\u00e9 de la marque tout au long […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"company-category":[30],"class_list":["post-10763","realization","type-realization","status-publish","format-standard","hentry","company-category-tourisme"],"acf":{"project_title":"Club Med - Montagne Hiver 2026-2027","project_description":"Entretenir le d\u00e9sir bien au-del\u00e0 des temps forts","project_bg":10769,"layout_size":"full"},"yoast_head":"\nClub Med - Zmirov<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zmirov.com\/en\/realization\/club-med\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Club Med - 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