{"id":9117,"date":"2026-04-02T14:38:53","date_gmt":"2026-04-02T14:38:53","guid":{"rendered":"https:\/\/www.zmirov.com\/?post_type=realization&p=9117"},"modified":"2026-04-13T08:53:00","modified_gmt":"2026-04-13T08:53:00","slug":"cas-decole-aigle","status":"publish","type":"realization","link":"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-aigle\/","title":{"rendered":"Cas d\u2019\u00e9cole Aigle+1"},"content":{"rendered":"
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AIGLE 170+1<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CLIENT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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AIGLE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Event \u2022 Relation influence \u2022 Relation media<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Comment valoriser le savoir-faire historique d\u2019AIGLE<\/strong> et le Made In France \u00e0 l\u2019occasion des 170+1 ans de la marque ?<\/p>


Comment renforcer le positionnement mode d\u2019AIGLE<\/strong> \u00e0 travers une collection capsule anniversaire ultra exclusive et d\u00e9sirable ?<\/p>


Comment cr\u00e9er une activation<\/strong> capable de connecter h\u00e9ritage, cr\u00e9ation contemporaine et visibilit\u00e9 pendant la Paris Fashion Week Homme<\/strong> ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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R\u00e9ponses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Concevoir une collection capsule anniversaire<\/strong> r\u00e9unissant huit talents et marques fran\u00e7aises, orchestr\u00e9e par la curatrice Sarah Andelman, autour de la r\u00e9interpr\u00e9tation de la botte iconique AIGLE fabriqu\u00e9e \u00e0 Ingrandes-sur-Vienne.<\/p>

\u00a0<\/p>

Organiser une r\u00e9v\u00e9lation exclusive<\/strong> sous forme de cocktail de pr\u00e9sentation au Palais Galliera pendant la Paris Fashion Week Homme, avec un casting cibl\u00e9 de journalistes<\/strong>, acheteurs<\/strong>, KOLs<\/strong> et VIPs<\/strong>.<\/p>

\u00a0<\/p>

D\u00e9ployer une strat\u00e9gie d\u2019amplification<\/strong> m\u00ealant seeding<\/strong>, rendez-vous influenceurs<\/strong> Tier 1, activations m\u00e9dias payantes<\/strong> et relations publiques organiques<\/strong>, avec des contenus exclusifs autour des coulisses de fabrication et des interviews des talents participants.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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R\u00e9sultats <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Contenus sur les m\u00e9dias sociaux<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Retomb\u00e9es presse (digital & print)<\/div>\t\t\t
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De reach sur la campagne<\/div>\t\t\t
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D'\u00c9quivalent Achat d\u2019Espace social media<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\tK\u20ac<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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D'\u00c9quivalent Achat d\u2019Espace presse<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\tK\u20ac<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Activations m\u00e9dias majeures<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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VOIR D\u2019AUTRES R\u00c9ALISATIONS SIMILAIRES<\/h4>\t\t\t\t<\/div>\n\t\t
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IKEA - IKEA+ Fashion Wek<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Canon - World Unseen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Evian - Mountain of Youth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

AIGLE 170+1 CLIENT AIGLE ACTIVATION Event \u2022 Relation influence \u2022 Relation media Pitch Comment valoriser le savoir-faire historique d\u2019AIGLE et le Made In France \u00e0 l\u2019occasion des 170+1 ans de la marque ? Comment renforcer le positionnement mode d\u2019AIGLE \u00e0 travers une collection capsule anniversaire ultra exclusive et d\u00e9sirable ? Comment cr\u00e9er une activation capable […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"company-category":[22],"class_list":["post-9117","realization","type-realization","status-publish","format-standard","hentry","company-category-mode"],"acf":{"project_title":"Cas d\u2019\u00e9cole Aigle+1","project_description":"Cas d'\u00e9cole pour la marque Aigle","project_bg":7317,"layout_size":"full"},"yoast_head":"\nCas d\u2019\u00e9cole Aigle+1 - Zmirov<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-aigle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas d\u2019\u00e9cole Aigle+1 - Zmirov\" \/>\n<meta property=\"og:description\" content=\"AIGLE 170+1 CLIENT AIGLE ACTIVATION Event \u2022 Relation influence \u2022 Relation media Pitch Comment valoriser le savoir-faire historique d\u2019AIGLE et le Made In France \u00e0 l\u2019occasion des 170+1 ans de la marque ? 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