{"id":9132,"date":"2026-04-02T14:42:32","date_gmt":"2026-04-02T14:42:32","guid":{"rendered":"https:\/\/www.zmirov.com\/?post_type=realization&p=9132"},"modified":"2026-04-08T14:46:53","modified_gmt":"2026-04-08T14:46:53","slug":"cas-decole-canon","status":"publish","type":"realization","link":"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-canon\/","title":{"rendered":"Cornerstone Case Canon"},"content":{"rendered":"
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Canon World Unseen<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CUSTOMER<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Canon<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Event \u2022 Media Relations<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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How to generate visibility and traffic<\/strong> around a photo exhibition open to the general public, while giving a strong human and societal dimension to the Canon brand?<\/p>


How to associate technological innovation and inclusive engagement in order to\u2019broaden the audience<\/strong> beyond traditional photo and high-tech communities<\/p>


How to transform an exhibition into media experience<\/strong> capable of reaching lifestyle and general public audiences?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Answers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Deploy a strategy<\/strong> Roleplay<\/strong> targeted, combining media teasing and local activation to ensure a strong presence in cultural and general media agendas.<\/p>


Organize an exclusive opening night party with Canon ambassador photographers to create a Editorial highlights<\/strong> and generate quality media coverage from the opening.<\/p>


Position the exhibition as a inclusive and accessible experience<\/strong>, reinforcing the link between technological innovation, art, and human engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Results <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Press coverage<\/div>\t\t\t
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TV subjects obtained<\/div>\t\t\t
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Social media fallout<\/div>\t\t\t
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Cumulative audience<\/div>\t\t\t
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D'EMV on the campaign<\/div>\t\t\t
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Press preview event <\/div>\t\t\t
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SEE OTHER SIMILAR ACHIEVEMENTS<\/h4>\t\t\t\t<\/div>\n\t\t
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IKEA - IKEA+ Fashion Week<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Aigle - 170+1<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Evian - Mountain of Youth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

CANON WORLD UNSEEN CLIENT CANON ACTIVATION Event \u2022 Relation media Pitch Comment g\u00e9n\u00e9rer de la visibilit\u00e9 et du trafic autour d\u2019une exposition photo ouverte au grand public, tout en donnant une dimension humaine et soci\u00e9tale forte \u00e0 la marque Canon ? Comment associer innovation technologique et engagement inclusif afin d\u2019\u00e9largir les audiences au-del\u00e0 des communaut\u00e9s […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"company-category":[29],"class_list":["post-9132","realization","type-realization","status-publish","format-standard","hentry","company-category-high-tech"],"acf":{"project_title":"Canon World Unseen","project_description":"Activation brand content : Canon World Unseen","project_bg":7168,"layout_size":"full"},"yoast_head":"\nCas d\u2019\u00e9cole Canon - Zmirov<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-canon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas d\u2019\u00e9cole Canon - Zmirov\" \/>\n<meta property=\"og:description\" content=\"CANON WORLD UNSEEN CLIENT CANON ACTIVATION Event \u2022 Relation media Pitch Comment g\u00e9n\u00e9rer de la visibilit\u00e9 et du trafic autour d\u2019une exposition photo ouverte au grand public, tout en donnant une dimension humaine et soci\u00e9tale forte \u00e0 la marque Canon ? 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