{"id":9132,"date":"2026-04-02T14:42:32","date_gmt":"2026-04-02T14:42:32","guid":{"rendered":"https:\/\/www.zmirov.com\/?post_type=realization&p=9132"},"modified":"2026-04-08T14:46:53","modified_gmt":"2026-04-08T14:46:53","slug":"cas-decole-canon","status":"publish","type":"realization","link":"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-canon\/","title":{"rendered":"Cas d\u2019\u00e9cole Canon"},"content":{"rendered":"
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CANON WORLD UNSEEN<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CLIENT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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CANON<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Event \u2022 Relation media<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Comment g\u00e9n\u00e9rer de la visibilit\u00e9 et du trafic<\/strong> autour d\u2019une exposition photo ouverte au grand public, tout en donnant une dimension humaine et soci\u00e9tale forte \u00e0 la marque Canon ?<\/p>


Comment associer innovation technologique et engagement inclusif afin d\u2019\u00e9largir les audiences<\/strong> au-del\u00e0 des communaut\u00e9s photo et high-tech traditionnelles ?<\/p>


Comment transformer une exposition en exp\u00e9rience m\u00e9diatique<\/strong> capable de toucher des publics lifestyle et grand public ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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R\u00e9ponses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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D\u00e9ployer une strat\u00e9gie<\/strong> RP<\/strong> cibl\u00e9e combinant teasing m\u00e9dia et activation locale afin d\u2019assurer une forte pr\u00e9sence dans les agendas culturels et m\u00e9dias g\u00e9n\u00e9ralistes.<\/p>


Organiser une soir\u00e9e de vernissage exclusive avec les photographes ambassadeurs Canon pour cr\u00e9er un temps fort \u00e9ditorial<\/strong> et g\u00e9n\u00e9rer une couverture m\u00e9diatique qualitative d\u00e8s l\u2019ouverture.<\/p>


Positionner l\u2019exposition comme une exp\u00e9rience inclusive et accessible<\/strong>, renfor\u00e7ant le lien entre innovation technologique, art et engagement humain.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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R\u00e9sultats <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Retomb\u00e9es presse<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Sujets TV obtenus<\/div>\t\t\t
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Retomb\u00e9es m\u00e9dias sociaux<\/div>\t\t\t
\n\t\t\t\t+<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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D\u2019audience cumul\u00e9e<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\tM<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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D\u2019EMV sur la campagne<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\tK\u20ac<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Soir\u00e9e de vernissage presse <\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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VOIR D\u2019AUTRES R\u00c9ALISATIONS SIMILAIRES<\/h4>\t\t\t\t<\/div>\n\t\t
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IKEA - IKEA+ Fashion Wek<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Aigle - 170+1<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Evian - Mountain of Youth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

CANON WORLD UNSEEN CLIENT CANON ACTIVATION Event \u2022 Relation media Pitch Comment g\u00e9n\u00e9rer de la visibilit\u00e9 et du trafic autour d\u2019une exposition photo ouverte au grand public, tout en donnant une dimension humaine et soci\u00e9tale forte \u00e0 la marque Canon ? Comment associer innovation technologique et engagement inclusif afin d\u2019\u00e9largir les audiences au-del\u00e0 des communaut\u00e9s […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"company-category":[29],"class_list":["post-9132","realization","type-realization","status-publish","format-standard","hentry","company-category-high-tech"],"acf":{"project_title":"Canon World Unseen","project_description":"Activation brand content : Canon World Unseen","project_bg":7168,"layout_size":"full"},"yoast_head":"\nCas d\u2019\u00e9cole Canon - Zmirov<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-canon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas d\u2019\u00e9cole Canon - Zmirov\" \/>\n<meta property=\"og:description\" content=\"CANON WORLD UNSEEN CLIENT CANON ACTIVATION Event \u2022 Relation media Pitch Comment g\u00e9n\u00e9rer de la visibilit\u00e9 et du trafic autour d\u2019une exposition photo ouverte au grand public, tout en donnant une dimension humaine et soci\u00e9tale forte \u00e0 la marque Canon ? 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