{"id":9149,"date":"2026-04-02T14:51:26","date_gmt":"2026-04-02T14:51:26","guid":{"rendered":"https:\/\/www.zmirov.com\/?post_type=realization&#038;p=9149"},"modified":"2026-04-03T09:14:56","modified_gmt":"2026-04-03T09:14:56","slug":"cas-decole-ikea-x-sabine-marcelis","status":"publish","type":"realization","link":"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-ikea-x-sabine-marcelis\/","title":{"rendered":"IKEA X SABINE MARCELIS Case Study"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9149\" class=\"elementor elementor-9149\" data-elementor-post-type=\"realization\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0036f99 e-flex e-con-boxed e-con e-parent\" data-id=\"0036f99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ebf7cea e-con-full e-flex e-con e-child\" data-id=\"ebf7cea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b6a09c elementor-widget elementor-widget-heading\" data-id=\"0b6a09c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">IKEA X SABINE MARCELIS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b01ca7 e-con-full e-flex e-con e-child\" data-id=\"5b01ca7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4d2b560 e-con-full e-flex e-con e-child\" data-id=\"4d2b560\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2191a05 elementor-widget elementor-widget-heading\" data-id=\"2191a05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CUSTOMER<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8e6e84 elementor-widget elementor-widget-heading\" data-id=\"a8e6e84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">IKEA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44d8a28 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"44d8a28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5505afb e-con-full e-flex e-con e-child\" data-id=\"5505afb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e82ce4 elementor-widget elementor-widget-heading\" data-id=\"2e82ce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bfe711 elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"2bfe711\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Event \u2022 Relational influence \u2022 Relational media<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f4a805 e-flex e-con-boxed e-con e-parent\" data-id=\"8f4a805\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b502678 e-con-full e-flex e-con e-child\" data-id=\"b502678\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6aebf29 e-con-full e-flex e-con e-child\" data-id=\"6aebf29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26a0ded img-class elementor-widget elementor-widget-image\" data-id=\"26a0ded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"5120\" height=\"2404\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale.webp\" class=\"attachment-full size-full wp-image-9029\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale.webp 5120w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-300x141.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-1024x481.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-768x361.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-1536x721.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-2048x962.webp 2048w\" sizes=\"(max-width: 5120px) 100vw, 5120px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-292175a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"292175a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c7ae84 e-con-full e-flex e-con e-child\" data-id=\"1c7ae84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a9df8f elementor-widget elementor-widget-heading\" data-id=\"7a9df8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4322d0 elementor-widget elementor-widget-text-editor\" data-id=\"d4322d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">For the international launch of VARMBLIXT, IKEA is collaborating with Dutch designer Sabine Marcelis on a capsule collection that blends Scandinavian design with sculptural lighting.<\/p><p>\u00a0<\/p><p class=\"p1\">The objective: to create a <strong>lifestyle product launch<\/strong> capable of installing the exclusive IKEA x Sabine Marcelis collection as a <strong>reference<\/strong> Regarding lighting fixtures <strong>trend<\/strong> and collaboration between designers and large retailers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1992e58 e-flex e-con-boxed e-con e-parent\" data-id=\"1992e58\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b34e6d4 e-con-full e-flex e-con e-child\" data-id=\"b34e6d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6260bd9 e-con-full e-flex e-con e-child\" data-id=\"6260bd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78c3505 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"78c3505\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ec30a9 e-flex e-con-boxed e-con e-parent\" data-id=\"5ec30a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7aba72a e-con-full e-flex e-con e-child\" data-id=\"7aba72a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2360541 e-con-full e-flex e-con e-child\" data-id=\"2360541\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-03a6d8d e-con-full e-flex e-con e-child\" data-id=\"03a6d8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0a3483 elementor-widget elementor-widget-heading\" data-id=\"c0a3483\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Answers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b56b30 elementor-widget elementor-widget-text-editor\" data-id=\"3b56b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">A <strong>immersive pop-up<\/strong> organized in Paris during Fashion Week, ten days before its release. Set up in a gallery on rue du Louvre, the exhibition premiered the Sabine Marcelis IKEA collection at <strong>Grand<\/strong> <strong>public<\/strong>, aux <strong>journalists<\/strong> and to the <strong>influencers<\/strong>.<\/p><p>\u00a0<\/p><p class=\"p1\">Highlights of the program:<\/p><p>\u00a0<\/p><ul class=\"ul1\"><li class=\"li1\">Festive opening night with <strong>Opinion leaders<\/strong>, Media and creators<\/li><li class=\"li1\">Press interviews with Sabine Marcelis and IKEA spokespersons<\/li><li class=\"li1\">Day dedicated to <strong>journalists<\/strong> and <strong>influencers<\/strong><\/li><li class=\"li1\">Live musical programming to enhance the dimension <strong>Lifestyle<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b493246 e-con-full e-flex e-con e-child\" data-id=\"b493246\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c3e7aa6 e-con-full e-flex e-con e-child\" data-id=\"c3e7aa6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bff6479 e-con-full e-flex e-con e-child\" data-id=\"bff6479\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac36b0 elementor-widget elementor-widget-image\" data-id=\"7ac36b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-1-1024x663.webp\" class=\"attachment-large size-large wp-image-9031\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-1-1024x663.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-1-300x194.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-1-768x497.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-1-1536x995.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-1-2048x1326.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f256698 e-con-full e-flex e-con e-child\" data-id=\"f256698\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-727b76a elementor-widget elementor-widget-image\" data-id=\"727b76a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-1-1024x663.webp\" class=\"attachment-large size-large wp-image-9032\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-1-1024x663.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-1-300x194.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-1-768x497.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-1-1536x995.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-1-2048x1326.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-301a9fa e-con-full e-flex e-con e-child\" data-id=\"301a9fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3f0020f e-con-full e-flex e-con e-child\" data-id=\"3f0020f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f60c002 elementor-widget elementor-widget-image\" data-id=\"f60c002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-1024x663.png\" class=\"attachment-large size-large wp-image-9033\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-1024x663.png 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-300x194.png 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-768x497.png 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-1536x995.png 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-2048x1326.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4213771 e-con-full e-flex e-con e-child\" data-id=\"4213771\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39bd182 elementor-widget elementor-widget-image\" data-id=\"39bd182\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-1024x663.png\" class=\"attachment-large size-large wp-image-9034\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-1024x663.png 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-300x194.png 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-768x497.png 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-1536x995.png 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-2048x1326.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63d0894 e-flex e-con-boxed e-con e-parent\" data-id=\"63d0894\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eda4a89 e-con-full e-flex e-con e-child\" data-id=\"eda4a89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b25df8 elementor-widget elementor-widget-heading\" data-id=\"4b25df8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c7c740 e-con-full e-flex e-con e-child\" data-id=\"5c7c740\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f08308b e-con-full e-flex e-con e-child\" data-id=\"f08308b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7904ce3 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-counter\" data-id=\"7904ce3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Journalists, influencers, and trendsetters at the opening night<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"400\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c39367a e-con-full e-flex e-con e-child\" data-id=\"c39367a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b85b331 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-counter\" data-id=\"b85b331\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Journalists at the press day including Milk Deco, Elle Deco, The Socialite Family<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"52\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1c4538 e-con-full e-flex e-con e-child\" data-id=\"c1c4538\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d48f25 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-counter\" data-id=\"5d48f25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Influencers at the press day including Elsa Muse<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"53\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89d53de e-flex e-con-boxed e-con e-parent\" data-id=\"89d53de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a89990 elementor-widget elementor-widget-heading\" data-id=\"3a89990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">SEE OTHER SIMILAR ACHIEVEMENTS<\/h4>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-433497d e-con-full e-flex e-con e-child\" data-id=\"433497d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9a7d931 e-con-full e-flex e-con e-child\" data-id=\"9a7d931\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c12ee2 elementor-widget elementor-widget-image\" data-id=\"6c12ee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.zmirov.com\/en\/cas-decole-ikea\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"704\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-1024x901.webp\" class=\"attachment-large size-large wp-image-8915\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-1024x901.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-300x264.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-768x676.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-1536x1352.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1.webp 2004w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f2eb85 elementor-widget elementor-widget-heading\" data-id=\"7f2eb85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">IKEA - IKEA+ Fashion Week<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e09cb8 e-con-full e-flex e-con e-child\" data-id=\"4e09cb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-107b288 elementor-widget elementor-widget-image\" data-id=\"107b288\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.zmirov.com\/en\/cas-decole-canon\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"704\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2-1024x901.webp\" class=\"attachment-large size-large wp-image-8917\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2-1024x901.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2-300x264.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2-768x676.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2-1536x1352.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2.webp 2004w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62e7454 elementor-widget elementor-widget-heading\" data-id=\"62e7454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Canon - World Unseen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eaaaff4 e-con-full e-flex e-con e-child\" data-id=\"eaaaff4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2e2783 elementor-widget elementor-widget-image\" data-id=\"a2e2783\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.zmirov.com\/en\/cas-decole-evian\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"704\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-1024x901.webp\" class=\"attachment-large size-large wp-image-8918\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-1024x901.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-300x264.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-768x676.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-1536x1352.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3.webp 2004w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d460505 elementor-widget elementor-widget-heading\" data-id=\"d460505\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Evian - Mountain of Youth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>IKEA X SABINE MARCELIS CLIENT IKEA ACTIVATION Event \u2022 Relation influence \u2022 Relation media Pitch Pour le lancement international de VARMBLIXT, IKEA s\u2019associe \u00e0 la designer n\u00e9erlandaise Sabine Marcelis autour d\u2019une collaboration capsule m\u00ealant design scandinave et objets lumineux sculpturaux. \u00a0 L\u2019objectif : cr\u00e9er un lancement produit lifestyle capable d\u2019installer la collection exclusive IKEA x [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"company-category":[40],"class_list":["post-9149","realization","type-realization","status-publish","format-standard","hentry","company-category-maison-design"],"acf":{"project_title":"IKEA X SABINE MARCELIS","project_description":"Pop-up immersif : IKEA x Sabine Marcelis","project_bg":9029,"layout_size":"full"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cas d\u2019\u00e9cole IKEA X SABINE MARCELIS - Zmirov<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-ikea-x-sabine-marcelis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas d\u2019\u00e9cole IKEA X SABINE MARCELIS - Zmirov\" \/>\n<meta property=\"og:description\" content=\"IKEA X SABINE MARCELIS CLIENT IKEA ACTIVATION Event \u2022 Relation influence \u2022 Relation media Pitch Pour le lancement international de VARMBLIXT, IKEA s\u2019associe \u00e0 la designer n\u00e9erlandaise Sabine Marcelis autour d\u2019une collaboration capsule m\u00ealant design scandinave et objets lumineux sculpturaux. \u00a0 L\u2019objectif : cr\u00e9er un lancement produit lifestyle capable d\u2019installer la collection exclusive IKEA x [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-ikea-x-sabine-marcelis\/\" \/>\n<meta property=\"og:site_name\" content=\"Zmirov\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zmirov\/?locale=fr_FR\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-03T09:14:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale.webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Zmirov\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.zmirov.com\\\/realization\\\/cas-decole-ikea-x-sabine-marcelis\\\/\",\"url\":\"https:\\\/\\\/www.zmirov.com\\\/realization\\\/cas-decole-ikea-x-sabine-marcelis\\\/\",\"name\":\"Cas d\u2019\u00e9cole IKEA X SABINE MARCELIS - Zmirov\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.zmirov.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.zmirov.com\\\/realization\\\/cas-decole-ikea-x-sabine-marcelis\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zmirov.com\\\/realization\\\/cas-decole-ikea-x-sabine-marcelis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.zmirov.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/ImagePrincipale.webp\",\"datePublished\":\"2026-04-02T14:51:26+00:00\",\"dateModified\":\"2026-04-03T09:14:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.zmirov.com\\\/realization\\\/cas-decole-ikea-x-sabine-marcelis\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.zmirov.com\\\/realization\\\/cas-decole-ikea-x-sabine-marcelis\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.zmirov.com\\\/realization\\\/cas-decole-ikea-x-sabine-marcelis\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.zmirov.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/ImagePrincipale.webp\",\"contentUrl\":\"https:\\\/\\\/www.zmirov.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/ImagePrincipale.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.zmirov.com\\\/realization\\\/cas-decole-ikea-x-sabine-marcelis\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.zmirov.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Realizations\",\"item\":\"https:\\\/\\\/www.zmirov.com\\\/realization\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Cas d\u2019\u00e9cole IKEA X SABINE MARCELIS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.zmirov.com\\\/#website\",\"url\":\"https:\\\/\\\/www.zmirov.com\\\/\",\"name\":\"Zmirov\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.zmirov.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.zmirov.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.zmirov.com\\\/#organization\",\"name\":\"Zmirov Communication\",\"url\":\"https:\\\/\\\/www.zmirov.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.zmirov.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.zmirov.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Vector-1_11zon.webp\",\"contentUrl\":\"https:\\\/\\\/www.zmirov.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Vector-1_11zon.webp\",\"width\":760,\"height\":96,\"caption\":\"Zmirov Communication\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zmirov.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/zmirov\\\/?locale=fr_FR\",\"https:\\\/\\\/x.com\\\/Zmirov\",\"https:\\\/\\\/fr.linkedin.com\\\/company\\\/zmirov-communication\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cas d\u2019\u00e9cole IKEA X SABINE MARCELIS - Zmirov","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-ikea-x-sabine-marcelis\/","og_locale":"en_US","og_type":"article","og_title":"Cas d\u2019\u00e9cole IKEA X SABINE MARCELIS - Zmirov","og_description":"IKEA X SABINE MARCELIS CLIENT IKEA ACTIVATION Event \u2022 Relation influence \u2022 Relation media Pitch Pour le lancement international de VARMBLIXT, IKEA s\u2019associe \u00e0 la designer n\u00e9erlandaise Sabine Marcelis autour d\u2019une collaboration capsule m\u00ealant design scandinave et objets lumineux sculpturaux. \u00a0 L\u2019objectif : cr\u00e9er un lancement produit lifestyle capable d\u2019installer la collection exclusive IKEA x [&hellip;]","og_url":"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-ikea-x-sabine-marcelis\/","og_site_name":"Zmirov","article_publisher":"https:\/\/www.facebook.com\/zmirov\/?locale=fr_FR","article_modified_time":"2026-04-03T09:14:56+00:00","og_image":[{"url":"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale.webp","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@Zmirov","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.zmirov.com\/realization\/cas-decole-ikea-x-sabine-marcelis\/","url":"https:\/\/www.zmirov.com\/realization\/cas-decole-ikea-x-sabine-marcelis\/","name":"Cas d\u2019\u00e9cole IKEA X SABINE MARCELIS - Zmirov","isPartOf":{"@id":"https:\/\/www.zmirov.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.zmirov.com\/realization\/cas-decole-ikea-x-sabine-marcelis\/#primaryimage"},"image":{"@id":"https:\/\/www.zmirov.com\/realization\/cas-decole-ikea-x-sabine-marcelis\/#primaryimage"},"thumbnailUrl":"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale.webp","datePublished":"2026-04-02T14:51:26+00:00","dateModified":"2026-04-03T09:14:56+00:00","breadcrumb":{"@id":"https:\/\/www.zmirov.com\/realization\/cas-decole-ikea-x-sabine-marcelis\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.zmirov.com\/realization\/cas-decole-ikea-x-sabine-marcelis\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.zmirov.com\/realization\/cas-decole-ikea-x-sabine-marcelis\/#primaryimage","url":"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale.webp","contentUrl":"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale.webp"},{"@type":"BreadcrumbList","@id":"https:\/\/www.zmirov.com\/realization\/cas-decole-ikea-x-sabine-marcelis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.zmirov.com\/"},{"@type":"ListItem","position":2,"name":"Realizations","item":"https:\/\/www.zmirov.com\/realization\/"},{"@type":"ListItem","position":3,"name":"Cas d\u2019\u00e9cole IKEA X SABINE MARCELIS"}]},{"@type":"WebSite","@id":"https:\/\/www.zmirov.com\/#website","url":"https:\/\/www.zmirov.com\/","name":"Zmirov","description":"","publisher":{"@id":"https:\/\/www.zmirov.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.zmirov.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.zmirov.com\/#organization","name":"Zmirov Communication","url":"https:\/\/www.zmirov.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.zmirov.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.zmirov.com\/wp-content\/uploads\/2025\/11\/Vector-1_11zon.webp","contentUrl":"https:\/\/www.zmirov.com\/wp-content\/uploads\/2025\/11\/Vector-1_11zon.webp","width":760,"height":96,"caption":"Zmirov Communication"},"image":{"@id":"https:\/\/www.zmirov.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/zmirov\/?locale=fr_FR","https:\/\/x.com\/Zmirov","https:\/\/fr.linkedin.com\/company\/zmirov-communication"]}]}},"_links":{"self":[{"href":"https:\/\/www.zmirov.com\/en\/wp-json\/wp\/v2\/realization\/9149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zmirov.com\/en\/wp-json\/wp\/v2\/realization"}],"about":[{"href":"https:\/\/www.zmirov.com\/en\/wp-json\/wp\/v2\/types\/realization"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmirov.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmirov.com\/en\/wp-json\/wp\/v2\/comments?post=9149"}],"version-history":[{"count":6,"href":"https:\/\/www.zmirov.com\/en\/wp-json\/wp\/v2\/realization\/9149\/revisions"}],"predecessor-version":[{"id":9243,"href":"https:\/\/www.zmirov.com\/en\/wp-json\/wp\/v2\/realization\/9149\/revisions\/9243"}],"wp:attachment":[{"href":"https:\/\/www.zmirov.com\/en\/wp-json\/wp\/v2\/media?parent=9149"}],"wp:term":[{"taxonomy":"company-category","embeddable":true,"href":"https:\/\/www.zmirov.com\/en\/wp-json\/wp\/v2\/company-category?post=9149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}