{"id":9164,"date":"2026-04-02T14:57:58","date_gmt":"2026-04-02T14:57:58","guid":{"rendered":"https:\/\/www.zmirov.com\/?post_type=realization&#038;p=9164"},"modified":"2026-04-03T09:17:05","modified_gmt":"2026-04-03T09:17:05","slug":"cas-decole-ikea-la-planete-est-notre-maison","status":"publish","type":"realization","link":"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-ikea-la-planete-est-notre-maison\/","title":{"rendered":"IKEA Use Case \u2013 The Planet is Our Home"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9164\" class=\"elementor elementor-9164\" data-elementor-post-type=\"realization\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ece6dd e-flex e-con-boxed e-con e-parent\" data-id=\"4ece6dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f4afdc6 e-con-full e-flex e-con e-child\" data-id=\"f4afdc6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3deabe elementor-widget elementor-widget-heading\" data-id=\"b3deabe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">IKEA \u2013 The planet is our home\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7838ff7 e-con-full e-flex e-con e-child\" data-id=\"7838ff7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-93efac6 e-con-full e-flex e-con e-child\" data-id=\"93efac6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc357ac elementor-widget elementor-widget-heading\" data-id=\"bc357ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CUSTOMER<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5044304 elementor-widget elementor-widget-heading\" data-id=\"5044304\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">IKEA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5307b3c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5307b3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b4f5f1 e-con-full e-flex e-con e-child\" data-id=\"9b4f5f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6770d elementor-widget elementor-widget-heading\" data-id=\"ed6770d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae25f69 elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"ae25f69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Event \u2022 Relational influence \u2022 Relational media<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21cbeab e-flex e-con-boxed e-con e-parent\" data-id=\"21cbeab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6228eb1 e-con-full e-flex e-con e-child\" data-id=\"6228eb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0bdea56 e-con-full e-flex e-con e-child\" data-id=\"0bdea56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fcd58e img-class elementor-widget elementor-widget-image\" data-id=\"1fcd58e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"5120\" height=\"2404\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePincipale-1.webp\" class=\"attachment-full size-full wp-image-9051\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePincipale-1.webp 5120w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePincipale-1-300x141.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePincipale-1-1024x481.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePincipale-1-768x361.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePincipale-1-1536x721.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePincipale-1-2048x962.webp 2048w\" sizes=\"(max-width: 5120px) 100vw, 5120px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b19edb4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b19edb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62bce59 e-con-full e-flex e-con e-child\" data-id=\"62bce59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9b7d23 elementor-widget elementor-widget-heading\" data-id=\"d9b7d23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31c7737 elementor-widget elementor-widget-text-editor\" data-id=\"31c7737\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">With \u00abOur Planet is Our Home,\u00bb IKEA aims to highlight its <strong>values<\/strong>, son <strong>relationship<\/strong> <strong>RSE<\/strong> and its <strong>engagements<\/strong> <strong>Okay.<\/strong> <strong>material<\/strong> <strong>German<\/strong> <strong>development<\/strong> sustainable by 2030.<\/p><p>\u00a0<\/p><p class=\"p1\">The goal: <strong>raise public awareness<\/strong> to the environmental impact of housing and demonstrate that accessible design, inspiration, and eco-responsible furniture can coexist within a framework of circular economy and carbon neutrality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-940d3e4 e-flex e-con-boxed e-con e-parent\" data-id=\"940d3e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-77155cd e-con-full e-flex e-con e-child\" data-id=\"77155cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-23bf798 e-con-full e-flex e-con e-child\" data-id=\"23bf798\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71f1e38 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"71f1e38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3a83fe e-flex e-con-boxed e-con e-parent\" data-id=\"d3a83fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b05bf25 e-con-full e-flex e-con e-child\" data-id=\"b05bf25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7012e1d e-con-full e-flex e-con e-child\" data-id=\"7012e1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fd13222 e-con-full e-flex e-con e-child\" data-id=\"fd13222\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e716af3 elementor-widget elementor-widget-heading\" data-id=\"e716af3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Answers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3515718 elementor-widget elementor-widget-text-editor\" data-id=\"3515718\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">For Paris Design Week, IKEA has imagined a <strong>course<\/strong> <strong>immersive<\/strong> <strong>ephemeral<\/strong> combining artistic scenographies and concrete solutions for more sustainable housing. The event, open to <strong>the<\/strong> <strong>press<\/strong>, aux <strong>influencers<\/strong> then to the <strong>Grand<\/strong> <strong>public<\/strong>, tangibly translated the <strong>values<\/strong> <strong>IKEA<\/strong> and its environmental commitment as a major player in mass distribution.<\/p><p>\u00a0<\/p><p class=\"p1\">Device<\/p><p>\u00a0<\/p><ul class=\"ul1\"><li class=\"li1\"><strong>Gain<\/strong> <strong>Okay.<\/strong> <strong>scene<\/strong> sustainable raw materials (recycled plastic, bamboo, cardboard)<\/li><li class=\"li1\"><strong>Presentation<\/strong> Solutions to reduce the environmental impact of daily life<\/li><li class=\"li1\">Iconic Furniture Hacks Illustrating the Circular Economy and Second Life for Products<\/li><li class=\"li1\">Plant-based bistro with meat alternative tasting<\/li><li class=\"li1\">Creation of <strong>contents<\/strong> <strong>educational<\/strong> <strong>and<\/strong> <strong>Inspirational<\/strong> around sustainability<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3468823 e-con-full e-flex e-con e-child\" data-id=\"3468823\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8a59671 e-con-full e-flex e-con e-child\" data-id=\"8a59671\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-78f7a1b e-con-full e-flex e-con e-child\" data-id=\"78f7a1b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adf05ae elementor-widget elementor-widget-image\" data-id=\"adf05ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-2-1024x663.webp\" class=\"attachment-large size-large wp-image-9052\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-2-1024x663.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-2-300x194.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-2-768x497.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-2-1536x995.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-2-2048x1326.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89d80ce e-con-full e-flex e-con e-child\" data-id=\"89d80ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e0cf76 elementor-widget elementor-widget-image\" data-id=\"2e0cf76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-3-1024x663.webp\" class=\"attachment-large size-large wp-image-9053\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-3-1024x663.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-3-300x194.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-3-768x497.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-3-1536x995.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-3-2048x1326.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1b5705 e-con-full e-flex e-con e-child\" data-id=\"a1b5705\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-19c7b53 e-con-full e-flex e-con e-child\" data-id=\"19c7b53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fa3cdb elementor-widget elementor-widget-image\" data-id=\"8fa3cdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-2-1024x663.webp\" class=\"attachment-large size-large wp-image-9054\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-2-1024x663.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-2-300x194.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-2-768x497.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-2-1536x995.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-2-2048x1326.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-999a1fc e-con-full e-flex e-con e-child\" data-id=\"999a1fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb891dc elementor-widget elementor-widget-image\" data-id=\"eb891dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-2-1024x663.webp\" class=\"attachment-large size-large wp-image-9055\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-2-1024x663.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-2-300x194.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-2-768x497.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-2-1536x995.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-2-2048x1326.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f8a469e e-flex e-con-boxed e-con e-parent\" data-id=\"f8a469e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b6e6a45 e-con-full e-flex e-con e-child\" data-id=\"b6e6a45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b8775c elementor-widget elementor-widget-heading\" data-id=\"6b8775c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea8237a e-con-full e-flex e-con e-child\" data-id=\"ea8237a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f5397b2 e-con-full e-flex e-con e-child\" data-id=\"f5397b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8906eb elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-counter\" data-id=\"a8906eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Total participants<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"1591\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50a7cfb e-con-full e-flex e-con e-child\" data-id=\"50a7cfb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd75ca6 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-counter\" data-id=\"bd75ca6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Journalists and influencers present<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"121\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eaaeacf e-con-full e-flex e-con e-child\" data-id=\"eaaeacf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b23490c elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-counter\" data-id=\"b23490c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Posts and stories published during the event <\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"128\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c37e26 e-con-full e-flex e-con e-child\" data-id=\"7c37e26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-90ccc89 e-con-full e-flex e-con e-child\" data-id=\"90ccc89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f7c18c elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-counter\" data-id=\"6f7c18c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Media coverage (L'Obs, Intramuros, Journal des Femmes, L'Internaute...) <\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"40\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-749c82b e-flex e-con-boxed e-con e-parent\" data-id=\"749c82b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e2fc2c elementor-widget elementor-widget-heading\" data-id=\"8e2fc2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">SEE OTHER SIMILAR ACHIEVEMENTS<\/h4>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4921ae e-con-full e-flex e-con e-child\" data-id=\"a4921ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-791248b e-con-full e-flex e-con e-child\" data-id=\"791248b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c92b0c6 elementor-widget elementor-widget-image\" data-id=\"c92b0c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.zmirov.com\/en\/cas-decole-ikea\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"704\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-1024x901.webp\" class=\"attachment-large size-large wp-image-8915\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-1024x901.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-300x264.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-768x676.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-1536x1352.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1.webp 2004w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70bb37c elementor-widget elementor-widget-heading\" data-id=\"70bb37c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">IKEA - IKEA+ Fashion Week<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f915d4a e-con-full e-flex e-con e-child\" data-id=\"f915d4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5771665 elementor-widget elementor-widget-image\" data-id=\"5771665\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.zmirov.com\/en\/cas-decole-canon\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"704\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2-1024x901.webp\" class=\"attachment-large size-large wp-image-8917\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2-1024x901.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2-300x264.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2-768x676.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2-1536x1352.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2.webp 2004w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-866a1a1 elementor-widget elementor-widget-heading\" data-id=\"866a1a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Canon - World Unseen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-563bd15 e-con-full e-flex e-con e-child\" data-id=\"563bd15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c15587a elementor-widget elementor-widget-image\" data-id=\"c15587a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.zmirov.com\/en\/cas-decole-evian\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"704\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-1024x901.webp\" class=\"attachment-large size-large wp-image-8918\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-1024x901.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-300x264.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-768x676.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-1536x1352.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3.webp 2004w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b755c86 elementor-widget elementor-widget-heading\" data-id=\"b755c86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Evian - Mountain of Youth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>IKEA \u2013 LA PLAN\u00c8TE EST NOTRE MAISON CLIENT IKEA ACTIVATION Event \u2022 Relation influence \u2022 Relation media Pitch Avec \u00ab La Plan\u00e8te est notre Maison \u00bb, IKEA souhaite mettre en lumi\u00e8re ses valeurs, son rapport RSE et ses engagements en mati\u00e8re de d\u00e9veloppement durable \u00e0 horizon 2030. \u00a0 L\u2019objectif : sensibiliser le grand public \u00e0 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"company-category":[40],"class_list":["post-9164","realization","type-realization","status-publish","format-standard","hentry","company-category-maison-design"],"acf":{"project_title":"IKEA \u2013 LA PLAN\u00c8TE EST NOTRE MAISON","project_description":"Pop-up immersif : IKEA, La plan\u00e8te est notre maison","project_bg":9055,"layout_size":"full"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cas d\u2019\u00e9cole IKEA \u2013 La plan\u00e8te est notre maison - Zmirov<\/title>\n<meta name=\"robots\" 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