{"id":9178,"date":"2026-04-02T15:18:02","date_gmt":"2026-04-02T15:18:02","guid":{"rendered":"https:\/\/www.zmirov.com\/?post_type=realization&#038;p=9178"},"modified":"2026-04-03T09:20:18","modified_gmt":"2026-04-03T09:20:18","slug":"cas-decole-the-north-face-steep-series","status":"publish","type":"realization","link":"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-the-north-face-steep-series\/","title":{"rendered":"Case Study: THE NORTH FACE \u2013 STEEP SERIES"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9178\" class=\"elementor elementor-9178\" data-elementor-post-type=\"realization\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cdcb39 e-flex e-con-boxed e-con e-parent\" data-id=\"8cdcb39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-73fd800 e-con-full e-flex e-con e-child\" data-id=\"73fd800\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8397cd1 elementor-widget elementor-widget-heading\" data-id=\"8397cd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">THE NORTH FACE \u2013 STEEP SERIES\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd37767 e-con-full e-flex e-con e-child\" data-id=\"dd37767\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ce9314e e-con-full e-flex e-con e-child\" data-id=\"ce9314e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c14bf35 elementor-widget elementor-widget-heading\" data-id=\"c14bf35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CUSTOMER<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c65ed35 elementor-widget elementor-widget-heading\" data-id=\"c65ed35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The North Face<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5abad71 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5abad71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-793f568 e-con-full e-flex e-con e-child\" data-id=\"793f568\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc093ac elementor-widget elementor-widget-heading\" data-id=\"bc093ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ded73bd elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"ded73bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Event \u2022 Relational influence \u2022 Relational media<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a83825 e-flex e-con-boxed e-con e-parent\" data-id=\"1a83825\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5caa5fd e-con-full e-flex e-con e-child\" data-id=\"5caa5fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a42ef0b e-con-full e-flex e-con e-child\" data-id=\"a42ef0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7adc0a img-class elementor-widget elementor-widget-image\" data-id=\"f7adc0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"5120\" height=\"2404\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-4.webp\" class=\"attachment-full size-full wp-image-9099\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-4.webp 5120w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-4-300x141.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-4-1024x481.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-4-768x361.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-4-1536x721.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-4-2048x962.webp 2048w\" sizes=\"(max-width: 5120px) 100vw, 5120px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3af6244 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3af6244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf8c66f e-con-full e-flex e-con e-child\" data-id=\"bf8c66f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e9a982 elementor-widget elementor-widget-heading\" data-id=\"6e9a982\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba878de elementor-widget elementor-widget-text-editor\" data-id=\"ba878de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">With The North Face Steep Series premium collection, the brand aims <strong>strengthen<\/strong> <strong>sa<\/strong> <strong>credibility<\/strong> like <strong>leader<\/strong> <strong>German<\/strong> <strong>the outdoors<\/strong> <strong>technique<\/strong> and mountain performance.<\/p><p>\u00a0<\/p><p class=\"p1\">The objective: permanently establish The North Face Steep Series as <strong>reference<\/strong> Regarding technical outerwear for mountaineering and freeride skiing, while consolidating its ties with <strong>media<\/strong> <strong>and<\/strong> <strong>influencers<\/strong> <strong>specialized<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5288d3 e-flex e-con-boxed e-con e-parent\" data-id=\"f5288d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ab6973 e-con-full e-flex e-con e-child\" data-id=\"1ab6973\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1ddc99f e-con-full e-flex e-con e-child\" data-id=\"1ddc99f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b82e439 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b82e439\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fdc3521 e-flex e-con-boxed e-con e-parent\" data-id=\"fdc3521\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1cd2e99 e-con-full e-flex e-con e-child\" data-id=\"1cd2e99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2245904 e-con-full e-flex e-con e-child\" data-id=\"2245904\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1e9d983 e-con-full e-flex e-con e-child\" data-id=\"1e9d983\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f69c3a0 elementor-widget elementor-widget-heading\" data-id=\"f69c3a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Answers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c34cd3 elementor-widget elementor-widget-text-editor\" data-id=\"2c34cd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">For this launch, The North Face is betting on a <strong>activation<\/strong> <strong>terrain<\/strong> <strong>immersive<\/strong> <strong>to<\/strong> <strong>heart<\/strong> <strong>desk<\/strong> <strong>Alps<\/strong>, combining extreme experience and privileged access to its sports ambassadors. This experience has reinforced the legitimacy of The North Face Steep Series as the benchmark technical collection for mountain sports and freeride skiing, championed by <strong>ambassadors<\/strong> <strong>elite<\/strong> and one <strong>activation<\/strong> <strong>immersive<\/strong> <strong>\u00e0<\/strong> <strong>strong<\/strong> <strong>value<\/strong> <strong>experiential<\/strong>.<\/p><p>\u00a0<\/p><p class=\"p1\">Highlights:<\/p><p>\u00a0<\/p><ul class=\"ul1\"><li class=\"li1\">Invitation to\u2019<strong>world premiere of the film<\/strong> <i>Frozen Mind<\/i> and meeting with athlete Victor De Le Rue<\/li><li class=\"li1\"><strong>Day<\/strong> <strong>exploration<\/strong> above Lake Annecy with French athletes from the brand<\/li><li class=\"li1\"><strong>Presentation<\/strong> <strong>technique<\/strong> <strong>custom<\/strong> from the Steep Series collection by the Europe Product Team<\/li><li class=\"li1\"><strong>Testing<\/strong> <strong>complete<\/strong> <strong>Okay.<\/strong> <strong>conditions<\/strong> <strong>real<\/strong> with provided equipment<\/li><li class=\"li1\"><strong>Interviews<\/strong> <strong>exclusives<\/strong> athletes<\/li><li class=\"li1\"><strong>Descent<\/strong> <strong>Okay.<\/strong> <strong>Paragliding<\/strong> for total immersion in a mountain environment<\/li><\/ul><p>\u00a0<\/p><p class=\"p1\">This device concretely demonstrated the performance and innovation of this premium outdoor collection.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3cf40e e-con-full e-flex e-con e-child\" data-id=\"a3cf40e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5f084a5 e-con-full e-flex e-con e-child\" data-id=\"5f084a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-72bf709 e-con-full e-flex e-con e-child\" data-id=\"72bf709\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2a37dc elementor-widget elementor-widget-image\" data-id=\"f2a37dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-6-1024x663.webp\" class=\"attachment-large size-large wp-image-9100\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-6-1024x663.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-6-300x194.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-6-768x497.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-6-1536x995.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-6-2048x1326.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e2efe6 e-con-full e-flex e-con e-child\" data-id=\"4e2efe6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e6c004 elementor-widget elementor-widget-image\" data-id=\"3e6c004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-7-1024x663.webp\" class=\"attachment-large size-large wp-image-9101\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-7-1024x663.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-7-300x194.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-7-768x497.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-7-1536x995.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-7-2048x1326.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52d9cf4 e-con-full e-flex e-con e-child\" data-id=\"52d9cf4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7212098 e-con-full e-flex e-con e-child\" data-id=\"7212098\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ec249a elementor-widget elementor-widget-image\" data-id=\"2ec249a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-6-1024x663.webp\" class=\"attachment-large size-large wp-image-9102\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-6-1024x663.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-6-300x194.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-6-768x497.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-6-1536x995.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-6-2048x1326.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e104ee7 e-con-full e-flex e-con e-child\" data-id=\"e104ee7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63d62c6 elementor-widget elementor-widget-image\" data-id=\"63d62c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-6-1024x663.webp\" class=\"attachment-large size-large wp-image-9103\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-6-1024x663.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-6-300x194.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-6-768x497.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-6-1536x995.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-6-2048x1326.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94d7871 e-flex e-con-boxed e-con e-parent\" data-id=\"94d7871\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-10b6f65 e-con-full e-flex e-con e-child\" data-id=\"10b6f65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be28638 elementor-widget elementor-widget-heading\" data-id=\"be28638\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e99c627 e-con-full e-flex e-con e-child\" data-id=\"e99c627\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b64e2f0 e-con-full e-flex e-con e-child\" data-id=\"b64e2f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7352c5b elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-counter\" data-id=\"7352c5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Interviews conducted with athletes <\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"12\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9564c85 e-con-full e-flex e-con e-child\" data-id=\"9564c85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c3c127 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-counter\" data-id=\"4c3c127\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Invited specialist journalists and influencers (Snowsurf, Skieur Mag, L\u2019\u00c9quipe Adr\u00e9naline, Skiinfo...) <\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"9\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02f8879 e-con-full e-flex e-con e-child\" data-id=\"02f8879\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91bfe45 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-counter\" data-id=\"91bfe45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Press and social media releases<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"62\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dae0884 e-flex e-con-boxed e-con e-parent\" data-id=\"dae0884\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f53f1f3 elementor-widget elementor-widget-heading\" data-id=\"f53f1f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">SEE OTHER SIMILAR ACHIEVEMENTS<\/h4>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dedfdf e-con-full e-flex e-con e-child\" data-id=\"2dedfdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5e53066 e-con-full e-flex e-con e-child\" data-id=\"5e53066\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f42d51 elementor-widget elementor-widget-image\" data-id=\"5f42d51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.zmirov.com\/en\/cas-decole-ikea\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"704\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-1024x901.webp\" class=\"attachment-large size-large wp-image-8915\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-1024x901.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-300x264.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-768x676.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-1536x1352.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1.webp 2004w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9afe664 elementor-widget elementor-widget-heading\" data-id=\"9afe664\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">IKEA - IKEA+ Fashion Week<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7393d9 e-con-full e-flex e-con e-child\" data-id=\"f7393d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5facd2 elementor-widget elementor-widget-image\" data-id=\"d5facd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.zmirov.com\/en\/cas-decole-canon\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"704\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2-1024x901.webp\" class=\"attachment-large size-large wp-image-8917\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2-1024x901.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2-300x264.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2-768x676.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2-1536x1352.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2.webp 2004w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cd3745 elementor-widget elementor-widget-heading\" data-id=\"0cd3745\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Canon - World Unseen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-daaae8c e-con-full e-flex e-con e-child\" data-id=\"daaae8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d815841 elementor-widget elementor-widget-image\" data-id=\"d815841\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.zmirov.com\/en\/cas-decole-evian\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"704\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-1024x901.webp\" class=\"attachment-large size-large wp-image-8918\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-1024x901.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-300x264.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-768x676.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-1536x1352.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3.webp 2004w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81544ef elementor-widget elementor-widget-heading\" data-id=\"81544ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Evian - Mountain of Youth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>THE NORTH FACE \u2013 STEEP SERIES CLIENT The North Face ACTIVATION Event \u2022 Relation influence \u2022 Relation media Pitch Avec la collection premium The North Face Steep Series, la marque souhaite renforcer sa cr\u00e9dibilit\u00e9 comme leader de l\u2019outdoor technique et de la performance montagne. \u00a0 L\u2019objectif : installer durablement The North Face Steep Series comme [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"company-category":[22],"class_list":["post-9178","realization","type-realization","status-publish","format-standard","hentry","company-category-mode"],"acf":{"project_title":"THE NORTH FACE \u2013 STEEP SERIES","project_description":"Activation terrain : The North Face Steep Series","project_bg":9099,"layout_size":"full"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cas d\u2019\u00e9cole THE NORTH FACE \u2013 STEEP SERIES - Zmirov<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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