{"id":9178,"date":"2026-04-02T15:18:02","date_gmt":"2026-04-02T15:18:02","guid":{"rendered":"https:\/\/www.zmirov.com\/?post_type=realization&#038;p=9178"},"modified":"2026-04-03T09:20:18","modified_gmt":"2026-04-03T09:20:18","slug":"cas-decole-the-north-face-steep-series","status":"publish","type":"realization","link":"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-the-north-face-steep-series\/","title":{"rendered":"Cas d\u2019\u00e9cole THE NORTH FACE \u2013 STEEP SERIES"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9178\" class=\"elementor elementor-9178\" data-elementor-post-type=\"realization\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cdcb39 e-flex e-con-boxed e-con e-parent\" data-id=\"8cdcb39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-73fd800 e-con-full e-flex e-con e-child\" data-id=\"73fd800\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8397cd1 elementor-widget elementor-widget-heading\" data-id=\"8397cd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">THE NORTH FACE \u2013 STEEP SERIES\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd37767 e-con-full e-flex e-con e-child\" data-id=\"dd37767\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ce9314e e-con-full e-flex e-con e-child\" data-id=\"ce9314e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c14bf35 elementor-widget elementor-widget-heading\" data-id=\"c14bf35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CLIENT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c65ed35 elementor-widget elementor-widget-heading\" data-id=\"c65ed35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The North Face<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5abad71 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5abad71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-793f568 e-con-full e-flex e-con e-child\" data-id=\"793f568\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc093ac elementor-widget elementor-widget-heading\" data-id=\"bc093ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ded73bd elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"ded73bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Event \u2022 Relation influence \u2022 Relation media<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a83825 e-flex e-con-boxed e-con e-parent\" data-id=\"1a83825\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5caa5fd e-con-full e-flex e-con e-child\" data-id=\"5caa5fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a42ef0b e-con-full e-flex e-con e-child\" data-id=\"a42ef0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7adc0a img-class elementor-widget elementor-widget-image\" data-id=\"f7adc0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"5120\" height=\"2404\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-4.webp\" class=\"attachment-full size-full wp-image-9099\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-4.webp 5120w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-4-300x141.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-4-1024x481.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-4-768x361.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-4-1536x721.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-4-2048x962.webp 2048w\" sizes=\"(max-width: 5120px) 100vw, 5120px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3af6244 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3af6244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf8c66f e-con-full e-flex e-con e-child\" data-id=\"bf8c66f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e9a982 elementor-widget elementor-widget-heading\" data-id=\"6e9a982\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba878de elementor-widget elementor-widget-text-editor\" data-id=\"ba878de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Avec la collection premium The North Face Steep Series, la marque souhaite <strong>renforcer<\/strong> <strong>sa<\/strong> <strong>cr\u00e9dibilit\u00e9<\/strong> comme <strong>leader<\/strong> <strong>de<\/strong> <strong>l\u2019outdoor<\/strong> <strong>technique<\/strong> et de la performance montagne.<\/p><p>\u00a0<\/p><p class=\"p1\">L\u2019objectif : installer durablement The North Face Steep Series comme <strong>r\u00e9f\u00e9rence<\/strong> en mati\u00e8re de technical outerwear pour l\u2019alpinisme et le ski freeride, tout en consolidant ses liens avec les <strong>m\u00e9dias<\/strong> <strong>et<\/strong> <strong>influenceurs<\/strong> <strong>sp\u00e9cialis\u00e9s<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5288d3 e-flex e-con-boxed e-con e-parent\" data-id=\"f5288d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ab6973 e-con-full e-flex e-con e-child\" data-id=\"1ab6973\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1ddc99f e-con-full e-flex e-con e-child\" data-id=\"1ddc99f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b82e439 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b82e439\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fdc3521 e-flex e-con-boxed e-con e-parent\" data-id=\"fdc3521\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1cd2e99 e-con-full e-flex e-con e-child\" data-id=\"1cd2e99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2245904 e-con-full e-flex e-con e-child\" data-id=\"2245904\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1e9d983 e-con-full e-flex e-con e-child\" data-id=\"1e9d983\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f69c3a0 elementor-widget elementor-widget-heading\" data-id=\"f69c3a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9ponses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c34cd3 elementor-widget elementor-widget-text-editor\" data-id=\"2c34cd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Pour ce lancement, The North Face a mis\u00e9 sur une <strong>activation<\/strong> <strong>terrain<\/strong> <strong>immersive<\/strong> <strong>au<\/strong> <strong>c\u0153ur<\/strong> <strong>des<\/strong> <strong>Alpes<\/strong>, combinant exp\u00e9rience extr\u00eame et acc\u00e8s privil\u00e9gi\u00e9 \u00e0 ses ambassadeurs sport. Cette exp\u00e9rience a renforc\u00e9 la l\u00e9gitimit\u00e9 de The North Face Steep Series comme collection technique de r\u00e9f\u00e9rence pour les sports de montagne et le ski freeride, port\u00e9e par des <strong>ambassadeurs<\/strong> <strong>d\u2019\u00e9lite<\/strong> et une <strong>activation<\/strong> <strong>immersive<\/strong> <strong>\u00e0<\/strong> <strong>forte<\/strong> <strong>valeur<\/strong> <strong>exp\u00e9rientielle<\/strong>.<\/p><p>\u00a0<\/p><p class=\"p1\">Temps forts :<\/p><p>\u00a0<\/p><ul class=\"ul1\"><li class=\"li1\">Invitation \u00e0 l\u2019<strong>avant-premi\u00e8re mondiale du film<\/strong> <i>Frozen Mind<\/i> et rencontre avec l\u2019athl\u00e8te Victor De Le Rue<\/li><li class=\"li1\"><strong>Journ\u00e9e<\/strong> <strong>d\u2019exploration<\/strong> au-dessus du lac d\u2019Annecy avec des athl\u00e8tes fran\u00e7ais de la marque<\/li><li class=\"li1\"><strong>Pr\u00e9sentation<\/strong> <strong>technique<\/strong> <strong>personnalis\u00e9e<\/strong> de la collection Steep Series par l\u2019\u00e9quipe produits Europe<\/li><li class=\"li1\"><strong>Testing<\/strong> <strong>complet<\/strong> <strong>en<\/strong> <strong>conditions<\/strong> <strong>r\u00e9elles<\/strong> avec \u00e9quipement fourni<\/li><li class=\"li1\"><strong>Interviews<\/strong> <strong>exclusives<\/strong> des athl\u00e8tes<\/li><li class=\"li1\"><strong>Descente<\/strong> <strong>en<\/strong> <strong>parapente<\/strong> pour une immersion totale en environnement montagne<\/li><\/ul><p>\u00a0<\/p><p class=\"p1\">Ce dispositif a permis de d\u00e9montrer concr\u00e8tement la performance et l\u2019innovation de cette collection outdoor premium.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3cf40e e-con-full e-flex e-con e-child\" data-id=\"a3cf40e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5f084a5 e-con-full e-flex e-con e-child\" data-id=\"5f084a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-72bf709 e-con-full e-flex e-con e-child\" data-id=\"72bf709\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2a37dc elementor-widget elementor-widget-image\" data-id=\"f2a37dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-6-1024x663.webp\" class=\"attachment-large size-large wp-image-9100\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-6-1024x663.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-6-300x194.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-6-768x497.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-6-1536x995.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-6-2048x1326.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e2efe6 e-con-full e-flex e-con e-child\" data-id=\"4e2efe6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e6c004 elementor-widget elementor-widget-image\" data-id=\"3e6c004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-7-1024x663.webp\" class=\"attachment-large size-large wp-image-9101\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-7-1024x663.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-7-300x194.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-7-768x497.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-7-1536x995.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-7-2048x1326.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52d9cf4 e-con-full e-flex e-con e-child\" data-id=\"52d9cf4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7212098 e-con-full e-flex e-con e-child\" data-id=\"7212098\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ec249a elementor-widget elementor-widget-image\" data-id=\"2ec249a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-6-1024x663.webp\" class=\"attachment-large size-large wp-image-9102\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-6-1024x663.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-6-300x194.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-6-768x497.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-6-1536x995.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-6-2048x1326.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e104ee7 e-con-full e-flex e-con e-child\" data-id=\"e104ee7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63d62c6 elementor-widget elementor-widget-image\" data-id=\"63d62c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-6-1024x663.webp\" class=\"attachment-large size-large wp-image-9103\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-6-1024x663.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-6-300x194.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-6-768x497.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-6-1536x995.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-6-2048x1326.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94d7871 e-flex e-con-boxed e-con e-parent\" data-id=\"94d7871\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-10b6f65 e-con-full e-flex e-con e-child\" data-id=\"10b6f65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be28638 elementor-widget elementor-widget-heading\" data-id=\"be28638\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e99c627 e-con-full e-flex e-con e-child\" data-id=\"e99c627\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b64e2f0 e-con-full e-flex e-con e-child\" data-id=\"b64e2f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7352c5b elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-counter\" data-id=\"7352c5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Interviews r\u00e9alis\u00e9es avec les athl\u00e8tes <\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"12\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9564c85 e-con-full e-flex e-con e-child\" data-id=\"9564c85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c3c127 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-counter\" data-id=\"4c3c127\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Journalistes et influenceurs sp\u00e9cialis\u00e9s invit\u00e9s (Snowsurf, Skieur Mag, L\u2019\u00c9quipe Adr\u00e9naline, Skiinfo\u2026) <\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"9\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02f8879 e-con-full e-flex e-con e-child\" data-id=\"02f8879\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91bfe45 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-counter\" data-id=\"91bfe45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Parutions presse et r\u00e9seaux sociaux<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"62\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dae0884 e-flex e-con-boxed e-con e-parent\" data-id=\"dae0884\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f53f1f3 elementor-widget elementor-widget-heading\" data-id=\"f53f1f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">VOIR D\u2019AUTRES R\u00c9ALISATIONS SIMILAIRES<\/h4>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dedfdf e-con-full e-flex e-con e-child\" data-id=\"2dedfdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5e53066 e-con-full e-flex e-con e-child\" data-id=\"5e53066\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f42d51 elementor-widget elementor-widget-image\" data-id=\"5f42d51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.zmirov.com\/en\/cas-decole-ikea\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"704\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-1024x901.webp\" class=\"attachment-large size-large wp-image-8915\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-1024x901.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-300x264.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-768x676.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-1536x1352.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1.webp 2004w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9afe664 elementor-widget elementor-widget-heading\" data-id=\"9afe664\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">IKEA - IKEA+ Fashion Wek<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7393d9 e-con-full e-flex e-con e-child\" data-id=\"f7393d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5facd2 elementor-widget elementor-widget-image\" data-id=\"d5facd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.zmirov.com\/en\/cas-decole-canon\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"704\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2-1024x901.webp\" class=\"attachment-large size-large wp-image-8917\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2-1024x901.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2-300x264.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2-768x676.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2-1536x1352.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2.webp 2004w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cd3745 elementor-widget elementor-widget-heading\" data-id=\"0cd3745\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Canon - World Unseen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-daaae8c e-con-full e-flex e-con e-child\" data-id=\"daaae8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d815841 elementor-widget elementor-widget-image\" data-id=\"d815841\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.zmirov.com\/en\/cas-decole-evian\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"704\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-1024x901.webp\" class=\"attachment-large size-large wp-image-8918\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-1024x901.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-300x264.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-768x676.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-1536x1352.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3.webp 2004w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81544ef elementor-widget elementor-widget-heading\" data-id=\"81544ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Evian - Mountain of Youth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>THE NORTH FACE \u2013 STEEP SERIES CLIENT The North Face ACTIVATION Event \u2022 Relation influence \u2022 Relation media Pitch Avec la collection premium The North Face Steep Series, la marque souhaite renforcer sa cr\u00e9dibilit\u00e9 comme leader de l\u2019outdoor technique et de la performance montagne. \u00a0 L\u2019objectif : installer durablement The North Face Steep Series comme [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"company-category":[22],"class_list":["post-9178","realization","type-realization","status-publish","format-standard","hentry","company-category-mode"],"acf":{"project_title":"THE NORTH FACE \u2013 STEEP SERIES","project_description":"Activation terrain : The North Face Steep Series","project_bg":9099,"layout_size":"full"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cas d\u2019\u00e9cole THE NORTH FACE \u2013 STEEP SERIES - Zmirov<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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