{"id":9183,"date":"2026-04-02T15:22:39","date_gmt":"2026-04-02T15:22:39","guid":{"rendered":"https:\/\/www.zmirov.com\/?post_type=realization&#038;p=9183"},"modified":"2026-04-03T09:25:49","modified_gmt":"2026-04-03T09:25:49","slug":"cas-decole-leboncoin-campagne-pub-des-15-ans","status":"publish","type":"realization","link":"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-leboncoin-campagne-pub-des-15-ans\/","title":{"rendered":"Cas d\u2019\u00e9cole Leboncoin \u2013 Campagne pub des 15 ans"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9183\" class=\"elementor elementor-9183\" data-elementor-post-type=\"realization\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a949a4c e-flex e-con-boxed e-con e-parent\" data-id=\"a949a4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07b9138 e-con-full e-flex e-con e-child\" data-id=\"07b9138\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a718247 elementor-widget elementor-widget-heading\" data-id=\"a718247\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">LEBONCOIN \u2013 CAMPAGNE PUB DES 15 ANS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a5861b e-con-full e-flex e-con e-child\" data-id=\"1a5861b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-70461e0 e-con-full e-flex e-con e-child\" data-id=\"70461e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca3bb71 elementor-widget elementor-widget-heading\" data-id=\"ca3bb71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CLIENT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff3c874 elementor-widget elementor-widget-heading\" data-id=\"ff3c874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Leboncoin<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1b83ac elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d1b83ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18c2f32 e-con-full e-flex e-con e-child\" data-id=\"18c2f32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-584735d elementor-widget elementor-widget-heading\" data-id=\"584735d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-508029d elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"508029d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Relation influence \u2022 Relation media<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0b220e e-flex e-con-boxed e-con e-parent\" data-id=\"a0b220e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7ba4d95 e-con-full e-flex e-con e-child\" data-id=\"7ba4d95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9e0a0c7 e-con-full e-flex e-con e-child\" data-id=\"9e0a0c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5459bca img-class elementor-widget elementor-widget-image\" data-id=\"5459bca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"5120\" height=\"2404\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-1.webp\" class=\"attachment-full size-full wp-image-9063\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-1.webp 5120w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-1-300x141.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-1-1024x481.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-1-768x361.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-1-1536x721.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-1-2048x962.webp 2048w\" sizes=\"(max-width: 5120px) 100vw, 5120px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a24709f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a24709f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80c444a e-con-full e-flex e-con e-child\" data-id=\"80c444a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3a6fa1 elementor-widget elementor-widget-heading\" data-id=\"d3a6fa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfed34f elementor-widget elementor-widget-text-editor\" data-id=\"cfed34f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Pour ses 15 ans, leboncoin lance une campagne TV incarn\u00e9e par Catherine Deneuve, avec l\u2019ambition de transformer cet anniversaire de marque en v\u00e9ritable sujet <strong>RP lifestyle.<\/strong><\/p><p>\u00a0<\/p><p class=\"p1\">L\u2019enjeu : <strong>m\u00e9diatiser<\/strong> <strong>un<\/strong> <strong>brand<\/strong> content populaire tout en rappelant le r\u00f4le pionnier de la plateforme dans l\u2019\u00e9conomie circulaire, la culture de l\u2019achat d\u2019occasion et son statut d\u2019observatoire de la consommation des Fran\u00e7ais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c56d60a e-flex e-con-boxed e-con e-parent\" data-id=\"c56d60a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-772da5e e-con-full e-flex e-con e-child\" data-id=\"772da5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ed03597 e-con-full e-flex e-con e-child\" data-id=\"ed03597\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3284fa5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3284fa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ac237a e-flex e-con-boxed e-con e-parent\" data-id=\"8ac237a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-981c2c5 e-con-full e-flex e-con e-child\" data-id=\"981c2c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e4cd31b e-con-full e-flex e-con e-child\" data-id=\"e4cd31b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7d89019 e-con-full e-flex e-con e-child\" data-id=\"7d89019\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-005b235 elementor-widget elementor-widget-heading\" data-id=\"005b235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9ponses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-174d6cd elementor-widget elementor-widget-text-editor\" data-id=\"174d6cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Un <strong>dispositif<\/strong> <strong>\u00e9v\u00e9nementiel<\/strong> et \u00e9ditorial a \u00e9t\u00e9 orchestr\u00e9 autour du film publicitaire \u00ab 15 ans de bonnes nouvelles \u00bb, en jouant sur la nostalgie, la surprise et la mobilisation de la communaut\u00e9. Cette activation RP a renforc\u00e9 l\u2019image du boncoin comme acteur incontournable de l\u2019\u00e9conomie circulaire et de la culture du don et de l\u2019achat d\u2019occasion, tout en installant durablement l\u2019anniversaire \u00ab leboncoin 15 \u00bb dans l\u2019espace m\u00e9diatique.<\/p><p>\u00a0<\/p><p class=\"p1\">Temps forts :<\/p><p>\u00a0<\/p><ul class=\"ul1\"><li class=\"li1\"><strong>Portage<\/strong> <strong>cr\u00e9atif<\/strong> \u00e0 J-5 aupr\u00e8s de journalistes et leaders d\u2019opinion : une box virale contenant une poule en c\u00e9ramique chin\u00e9e sur leboncoin, des \u0153ufs en chocolat et un teasing sur l\u2019\u00e9g\u00e9rie<\/li><li class=\"li1\">R\u00e9v\u00e9lation officielle de Catherine Deneuve via <strong>communiqu\u00e9<\/strong> <strong>de<\/strong> <strong>presse<\/strong><\/li><li class=\"li1\"><strong>Exclusivit\u00e9<\/strong> <strong>majeure<\/strong> dans <i>M Le Monde<\/i> retra\u00e7ant l\u2019histoire de la plateforme<\/li><li class=\"li1\"><strong>Partenariat<\/strong> <strong>influence<\/strong> avec Peggy Frey d\u00e9voilant les coulisses du film<\/li><li class=\"li1\"><strong>Activation<\/strong> <strong>de<\/strong> <strong>la<\/strong> <strong>communaut\u00e9<\/strong> \u00ab Friends &amp; Family \u00bb de la marque sur Instagram.<\/li><\/ul><p>\u00a0<\/p><p class=\"p1\">Ce dispositif a permis de transformer la campagne anniversaire en <strong>\u00e9v\u00e9nement<\/strong> <strong>m\u00e9diatique<\/strong>, g\u00e9n\u00e9rant des <strong>conversations<\/strong> autour de la plateforme et des <strong>requ\u00eates<\/strong> <strong>virales<\/strong> comme \u00ab le bon coin poules \u00bb.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b69a4ab e-con-full e-flex e-con e-child\" data-id=\"b69a4ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-446b4c5 e-con-full e-flex e-con e-child\" data-id=\"446b4c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fbfd882 e-con-full e-flex e-con e-child\" data-id=\"fbfd882\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a45cda1 elementor-widget elementor-widget-image\" data-id=\"a45cda1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-3-1024x663.webp\" class=\"attachment-large size-large wp-image-9064\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-3-1024x663.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-3-300x194.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-3-768x497.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-3-1536x995.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-3-2048x1326.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f3f5ce e-con-full e-flex e-con e-child\" data-id=\"1f3f5ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1dd6b92 elementor-widget elementor-widget-image\" data-id=\"1dd6b92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-4-1024x663.webp\" class=\"attachment-large size-large wp-image-9065\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-4-1024x663.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-4-300x194.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-4-768x497.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-4-1536x995.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-4-2048x1326.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41090f8 e-con-full e-flex e-con e-child\" data-id=\"41090f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8f73a12 e-con-full e-flex e-con e-child\" data-id=\"8f73a12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8802768 elementor-widget elementor-widget-image\" data-id=\"8802768\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-3-1024x663.webp\" class=\"attachment-large size-large wp-image-9067\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-3-1024x663.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-3-300x194.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-3-768x497.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-3-1536x995.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-3-2048x1326.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-721406e e-con-full e-flex e-con e-child\" data-id=\"721406e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6e9927 elementor-widget elementor-widget-image\" data-id=\"a6e9927\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-3-1024x663.webp\" class=\"attachment-large size-large wp-image-9068\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-3-1024x663.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-3-300x194.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-3-768x497.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-3-1536x995.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-3-2048x1326.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cbd0dae e-flex e-con-boxed e-con e-parent\" data-id=\"cbd0dae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fe81e3b e-con-full e-flex e-con e-child\" data-id=\"fe81e3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e91a7a elementor-widget elementor-widget-heading\" data-id=\"5e91a7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f7805f e-con-full e-flex e-con e-child\" data-id=\"5f7805f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8eeb22e e-con-full e-flex e-con e-child\" data-id=\"8eeb22e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b883f2 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-counter\" data-id=\"7b883f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Retomb\u00e9es on et offline<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"80\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c73daa e-con-full e-flex e-con e-child\" data-id=\"9c73daa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60271a8 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-counter\" data-id=\"60271a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Pages dans M Le Monde<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"5\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-589f305 e-con-full e-flex e-con e-child\" data-id=\"589f305\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d93d37c elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-counter\" data-id=\"d93d37c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">De reach sur la campagne<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"24\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">M<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa7c64f e-con-full e-flex e-con e-child\" data-id=\"fa7c64f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a6bf12f e-con-full e-flex e-con e-child\" data-id=\"a6bf12f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ada1ca0 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-counter\" data-id=\"ada1ca0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Pleine page dans Madame Figaro <\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"1\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-adcddf4 e-con-full e-flex e-con e-child\" data-id=\"adcddf4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7d3966 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-counter\" data-id=\"b7d3966\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Publications Instagram par des personnalit\u00e9s proches de la marque <\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"30\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8ab6aa e-flex e-con-boxed e-con e-parent\" data-id=\"a8ab6aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49a30d4 elementor-widget elementor-widget-heading\" data-id=\"49a30d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">VOIR D\u2019AUTRES R\u00c9ALISATIONS SIMILAIRES<\/h4>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce06dc5 e-con-full e-flex e-con e-child\" data-id=\"ce06dc5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a3bbb44 e-con-full e-flex e-con e-child\" data-id=\"a3bbb44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d24535f elementor-widget elementor-widget-image\" data-id=\"d24535f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.zmirov.com\/en\/cas-decole-ikea\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"704\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-1024x901.webp\" class=\"attachment-large size-large wp-image-8915\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-1024x901.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-300x264.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-768x676.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-1536x1352.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1.webp 2004w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68e6708 elementor-widget elementor-widget-heading\" data-id=\"68e6708\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">IKEA - IKEA+ Fashion Wek<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5766c1e e-con-full e-flex e-con e-child\" data-id=\"5766c1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01df0f1 elementor-widget elementor-widget-image\" data-id=\"01df0f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.zmirov.com\/en\/cas-decole-canon\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"704\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2-1024x901.webp\" class=\"attachment-large size-large wp-image-8917\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2-1024x901.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2-300x264.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2-768x676.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2-1536x1352.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2.webp 2004w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf8111a elementor-widget elementor-widget-heading\" data-id=\"cf8111a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Canon - World Unseen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a86d14 e-con-full e-flex e-con e-child\" data-id=\"2a86d14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e85340 elementor-widget elementor-widget-image\" data-id=\"5e85340\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.zmirov.com\/en\/cas-decole-evian\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"704\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-1024x901.webp\" class=\"attachment-large size-large wp-image-8918\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-1024x901.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-300x264.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-768x676.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-1536x1352.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3.webp 2004w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d8e574 elementor-widget elementor-widget-heading\" data-id=\"4d8e574\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Evian - Mountain of Youth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>LEBONCOIN \u2013 CAMPAGNE PUB DES 15 ANS CLIENT Leboncoin ACTIVATION Relation influence \u2022 Relation media Pitch Pour ses 15 ans, leboncoin lance une campagne TV incarn\u00e9e par Catherine Deneuve, avec l\u2019ambition de transformer cet anniversaire de marque en v\u00e9ritable sujet RP lifestyle. \u00a0 L\u2019enjeu : m\u00e9diatiser un brand content populaire tout en rappelant le r\u00f4le [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"company-category":[27],"class_list":["post-9183","realization","type-realization","status-publish","format-standard","hentry","company-category-corporate"],"acf":{"project_title":"LEBONCOIN \u2013 CAMPAGNE PUB DES 15 ANS","project_description":"Amplification m\u00e9diatique : Les 15 ans de Leboncoin","project_bg":9067,"layout_size":"full"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cas d\u2019\u00e9cole Leboncoin \u2013 Campagne pub des 15 ans - Zmirov<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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