{"id":9189,"date":"2026-04-02T15:30:30","date_gmt":"2026-04-02T15:30:30","guid":{"rendered":"https:\/\/www.zmirov.com\/?post_type=realization&#038;p=9189"},"modified":"2026-04-03T09:18:39","modified_gmt":"2026-04-03T09:18:39","slug":"cas-decole-leboncoin-une-piece-a-soi","status":"publish","type":"realization","link":"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-leboncoin-une-piece-a-soi\/","title":{"rendered":"Cas d\u2019\u00e9cole Leboncoin \u2013 Une piece \u00e0 soi"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9189\" class=\"elementor elementor-9189\" data-elementor-post-type=\"realization\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce5b28a e-flex e-con-boxed e-con e-parent\" data-id=\"ce5b28a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ecf1098 e-con-full e-flex e-con e-child\" data-id=\"ecf1098\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a62e91 elementor-widget elementor-widget-heading\" data-id=\"7a62e91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">LEBONCOIN \u2013 UNE PI\u00c8CE \u00c0 SOI\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b79e6a e-con-full e-flex e-con e-child\" data-id=\"1b79e6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b9f8ed3 e-con-full e-flex e-con e-child\" data-id=\"b9f8ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2972231 elementor-widget elementor-widget-heading\" data-id=\"2972231\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CLIENT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b258cc8 elementor-widget elementor-widget-heading\" data-id=\"b258cc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Leboncoin<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6b8a88 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e6b8a88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7663738 e-con-full e-flex e-con e-child\" data-id=\"7663738\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fd44cf elementor-widget elementor-widget-heading\" data-id=\"0fd44cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50e2965 elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"50e2965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Event \u2022 Relation influence \u2022 Relation media<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77ba9d4 e-flex e-con-boxed e-con e-parent\" data-id=\"77ba9d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c17cdaa e-con-full e-flex e-con e-child\" data-id=\"c17cdaa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-86b78a7 e-con-full e-flex e-con e-child\" data-id=\"86b78a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-380cf51 img-class elementor-widget elementor-widget-image\" data-id=\"380cf51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"5121\" height=\"2884\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-2.webp\" class=\"attachment-full size-full wp-image-9075\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-2.webp 5121w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-2-300x169.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-2-1024x577.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-2-768x433.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-2-1536x865.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/ImagePrincipale-2-2048x1153.webp 2048w\" sizes=\"(max-width: 5121px) 100vw, 5121px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dbe2ae elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2dbe2ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6418e79 e-con-full e-flex e-con e-child\" data-id=\"6418e79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-771de87 elementor-widget elementor-widget-heading\" data-id=\"771de87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9019f32 elementor-widget elementor-widget-text-editor\" data-id=\"9019f32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Avec \u00ab Une pi\u00e8ce \u00e0 soi \u00bb, leboncoin souhaite renforcer la <strong>consid\u00e9ration<\/strong> <strong>de<\/strong> <strong>la<\/strong> <strong>marque<\/strong> aupr\u00e8s des <strong>leaders<\/strong> <strong>d\u2019opinion<\/strong> et s\u2019imposer comme une <strong>destination<\/strong> <strong>lifestyle<\/strong> <strong>de<\/strong> <strong>r\u00e9f\u00e9rence<\/strong> pour l\u2019\u00e9conomie du r\u00e9emploi.<\/p><p>\u00a0<\/p><p class=\"p1\">L\u2019objectif : d\u00e9montrer que la seconde main peut inspirer l\u2019am\u00e9nagement d\u2019int\u00e9rieur, la personnalisation du foyer et le bien-\u00eatre \u00e0 domicile, en transformant chaque pi\u00e8ce de vie en espace intime et unique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b02dc4f e-flex e-con-boxed e-con e-parent\" data-id=\"b02dc4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b0f1ec7 e-con-full e-flex e-con e-child\" data-id=\"b0f1ec7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-412a8b7 e-con-full e-flex e-con e-child\" data-id=\"412a8b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb59219 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cb59219\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4c32fa e-flex e-con-boxed e-con e-parent\" data-id=\"f4c32fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-88b4b83 e-con-full e-flex e-con e-child\" data-id=\"88b4b83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e1eed16 e-con-full e-flex e-con e-child\" data-id=\"e1eed16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fb28533 e-con-full e-flex e-con e-child\" data-id=\"fb28533\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b7f748 elementor-widget elementor-widget-heading\" data-id=\"1b7f748\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9ponses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c091add elementor-widget elementor-widget-text-editor\" data-id=\"c091add\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Le <strong>dispositif<\/strong> s\u2019appuie sur la curation d\u2019objets de seconde main par <strong>trois personnalit\u00e9s influentes<\/strong> issues d\u2019univers compl\u00e9mentaires\u00a0: mode, design et art de vivre, dont Sophie Fontanel, renfor\u00e7ant <strong>l\u2019association entre influenceuse lifestyle et d\u00e9coration responsable<\/strong>.<\/p><p>\u00a0<\/p><p class=\"p1\">Temps forts :<\/p><p>\u00a0<\/p><ul class=\"ul1\"><li class=\"li1\"><strong>S\u00e9lection<\/strong> d\u2019objets coup de c\u0153ur pour am\u00e9nager une pi\u00e8ce personnelle via la seconde main<\/li><li class=\"li1\">Cr\u00e9ation d\u2019une boutique \u00e9ph\u00e9m\u00e8re \u00ab Une pi\u00e8ce \u00e0 soi \u00bb sur leboncoin<\/li><li class=\"li1\">Partenariat solidaire avec l\u2019association MaMaMa (100 % des b\u00e9n\u00e9fices revers\u00e9s)<\/li><li class=\"li1\"><strong>Production de contenus<\/strong> \u00e9ditoriaux premium : shootings, portraits, vid\u00e9os conversations sur le r\u00e9emploi<\/li><li class=\"li1\"><strong>Amplification<\/strong> <strong>social<\/strong> <strong>media<\/strong> via les ambassadrices, le m\u00e9dia MAD et un dossier de presse d\u00e9di\u00e9<\/li><\/ul><p>\u00a0<\/p><p class=\"p1\">Cette <strong>activation<\/strong> a permis de positionner leboncoin comme un <strong>acteur inspirant de la d\u00e9coration<\/strong> <strong>seconde<\/strong> <strong>main<\/strong> et du lifestyle responsable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-896ae63 e-con-full e-flex e-con e-child\" data-id=\"896ae63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6d267f5 e-con-full e-flex e-con e-child\" data-id=\"6d267f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c2651c5 e-con-full e-flex e-con e-child\" data-id=\"c2651c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cafa9f0 elementor-widget elementor-widget-image\" data-id=\"cafa9f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-4-1024x663.webp\" class=\"attachment-large size-large wp-image-9076\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-4-1024x663.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-4-300x194.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-4-768x497.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-4-1536x995.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image1-4-2048x1326.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ad1461 e-con-full e-flex e-con e-child\" data-id=\"5ad1461\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3050ec elementor-widget elementor-widget-image\" data-id=\"f3050ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-5-1024x663.webp\" class=\"attachment-large size-large wp-image-9077\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-5-1024x663.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-5-300x194.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-5-768x497.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-5-1536x995.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image2-5-2048x1326.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7c513a e-con-full e-flex e-con e-child\" data-id=\"e7c513a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2cea136 e-con-full e-flex e-con e-child\" data-id=\"2cea136\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdec6f5 elementor-widget elementor-widget-image\" data-id=\"fdec6f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-4-1024x663.webp\" class=\"attachment-large size-large wp-image-9078\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-4-1024x663.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-4-300x194.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-4-768x497.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-4-1536x995.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image3-4-2048x1326.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9374728 e-con-full e-flex e-con e-child\" data-id=\"9374728\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27096c4 elementor-widget elementor-widget-image\" data-id=\"27096c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-4-1024x663.webp\" class=\"attachment-large size-large wp-image-9079\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-4-1024x663.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-4-300x194.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-4-768x497.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-4-1536x995.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/04\/Image4-4-2048x1326.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00e9f9 e-flex e-con-boxed e-con e-parent\" data-id=\"c00e9f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a96a76d e-con-full e-flex e-con e-child\" data-id=\"a96a76d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a19572 elementor-widget elementor-widget-heading\" data-id=\"7a19572\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ffa066 e-con-full e-flex e-con e-child\" data-id=\"9ffa066\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-36de5dd e-con-full e-flex e-con e-child\" data-id=\"36de5dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20a7891 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-counter\" data-id=\"20a7891\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Impressions<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"924\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">K<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34eadd6 e-con-full e-flex e-con e-child\" data-id=\"34eadd6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-add868e elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-counter\" data-id=\"add868e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">personnes touch\u00e9es<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"516\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">K<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0e09ae e-con-full e-flex e-con e-child\" data-id=\"e0e09ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7d912f elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-counter\" data-id=\"b7d912f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">D'audience totale<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"1.7\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">M<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-423f412 e-con-full e-flex e-con e-child\" data-id=\"423f412\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ff42f2e e-con-full e-flex e-con e-child\" data-id=\"ff42f2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f860658 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-counter\" data-id=\"f860658\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Retomb\u00e9es presse (Milk D\u00e9coration, Elle D\u00e9coration, L\u2019Officiel, Stylist\u2026)<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"10\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4d6b6e e-con-full e-flex e-con e-child\" data-id=\"a4d6b6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6af486 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-counter\" data-id=\"c6af486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Reels, 1 post Instagram, 57 stories et 3 TikTok publi\u00e9s <\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"3\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c348bbc e-con-full e-flex e-con e-child\" data-id=\"c348bbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23e3f8b elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-counter\" data-id=\"23e3f8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Revers\u00e9s \u00e0 l\u2019association MaMaMa <\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"2672\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">\u20ac<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2c795c e-flex e-con-boxed e-con e-parent\" data-id=\"f2c795c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3237ab6 elementor-widget elementor-widget-heading\" data-id=\"3237ab6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">VOIR D\u2019AUTRES R\u00c9ALISATIONS SIMILAIRES<\/h4>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7bd32e e-con-full e-flex e-con e-child\" data-id=\"a7bd32e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fc72b91 e-con-full e-flex e-con e-child\" data-id=\"fc72b91\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c820c12 elementor-widget elementor-widget-image\" data-id=\"c820c12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.zmirov.com\/en\/cas-decole-ikea\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"704\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-1024x901.webp\" class=\"attachment-large size-large wp-image-8915\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-1024x901.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-300x264.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-768x676.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1-1536x1352.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-1.webp 2004w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-367a472 elementor-widget elementor-widget-heading\" data-id=\"367a472\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">IKEA - IKEA+ Fashion Wek<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a982e1e e-con-full e-flex e-con e-child\" data-id=\"a982e1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1233ad elementor-widget elementor-widget-image\" data-id=\"c1233ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.zmirov.com\/en\/cas-decole-canon\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"704\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2-1024x901.webp\" class=\"attachment-large size-large wp-image-8917\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2-1024x901.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2-300x264.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2-768x676.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2-1536x1352.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-2.webp 2004w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ba0b81 elementor-widget elementor-widget-heading\" data-id=\"0ba0b81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Canon - World Unseen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee62014 e-con-full e-flex e-con e-child\" data-id=\"ee62014\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-438d014 elementor-widget elementor-widget-image\" data-id=\"438d014\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.zmirov.com\/en\/cas-decole-evian\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"704\" src=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-1024x901.webp\" class=\"attachment-large size-large wp-image-8918\" alt=\"\" srcset=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-1024x901.webp 1024w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-300x264.webp 300w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-768x676.webp 768w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3-1536x1352.webp 1536w, https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/03\/Rectangle-23-3.webp 2004w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e1183f elementor-widget elementor-widget-heading\" data-id=\"5e1183f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Evian - Mountain of Youth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>LEBONCOIN \u2013 UNE PI\u00c8CE \u00c0 SOI CLIENT Leboncoin ACTIVATION Event \u2022 Relation influence \u2022 Relation media Pitch Avec \u00ab Une pi\u00e8ce \u00e0 soi \u00bb, leboncoin souhaite renforcer la consid\u00e9ration de la marque aupr\u00e8s des leaders d\u2019opinion et s\u2019imposer comme une destination lifestyle de r\u00e9f\u00e9rence pour l\u2019\u00e9conomie du r\u00e9emploi. \u00a0 L\u2019objectif : d\u00e9montrer que la seconde [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"company-category":[27],"class_list":["post-9189","realization","type-realization","status-publish","format-standard","hentry","company-category-corporate"],"acf":{"project_title":"LEBONCOIN \u2013 UNE PI\u00c8CE \u00c0 SOI","project_description":"Activation : Leboncoin, Une pi\u00e8ce \u00e0 soi","project_bg":9075,"layout_size":"full"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cas d\u2019\u00e9cole Leboncoin \u2013 Une piece \u00e0 soi - Zmirov<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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