{"id":9199,"date":"2026-04-02T15:44:08","date_gmt":"2026-04-02T15:44:08","guid":{"rendered":"https:\/\/www.zmirov.com\/?post_type=realization&p=9199"},"modified":"2026-04-03T09:20:48","modified_gmt":"2026-04-03T09:20:48","slug":"cas-decole-un-zest-de-fun","status":"publish","type":"realization","link":"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-un-zest-de-fun\/","title":{"rendered":"Case Study: A Dash of Fun"},"content":{"rendered":"
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A zest of fun<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CUSTOMER<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Volvic<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Relationship influence \u2022 Relationship media<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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How to support the Volvic Zest range during the summer by creating an activation that generates buzz Cultural and conversational virality<\/strong> ?<\/p>


How to associate Humor and athletic performance<\/strong> to reach a wide audience and establish the brand in a more entertaining and popular vein?<\/p>


How to create a content<\/strong> social-first<\/strong> capable of going beyond traditional advertising?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Answers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Imagine Digital activation<\/strong> carried by an unexpected duo, bringing together Antoine Dupont and \u00c9ric Judor around a video format designed for Social customs<\/strong>.<\/p>


Deploy a combined strategy Content creation, influencer marketing and public relations<\/strong> to maximize campaign visibility.<\/p>


Build a storytelling<\/strong> around a strong cast and direction by Boris Diaw to extend engagement through exclusive content, teasers, and editorial relays.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Results <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Press coverage (100 % positive)<\/div>\t\t\t
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Influencer content published<\/div>\t\t\t
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Organic views on Reels<\/div>\t\t\t
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Likes on campaign content<\/div>\t\t\t
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D'EMV on the campaign<\/div>\t\t\t
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The total reach of the campaign<\/div>\t\t\t
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SEE OTHER SIMILAR ACHIEVEMENTS<\/h4>\t\t\t\t<\/div>\n\t\t
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IZIPIZI - IZIPIZI Stadium<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Aigle - 170+1<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Lee - Lee x Basquiat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

UN ZEST DE FUN CLIENT VOLVIC ACTIVATION Relation influence \u2022 Relation media Pitch Comment soutenir la gamme Volvic Zest pendant l\u2019\u00e9t\u00e9 en cr\u00e9ant une activation capable de g\u00e9n\u00e9rer de la viralit\u00e9 culturelle et conversationnelle ? Comment associer humour et performance sportive pour toucher une audience large et installer la marque dans un registre plus divertissant […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"company-category":[21,28],"class_list":["post-9199","realization","type-realization","status-publish","format-standard","hentry","company-category-boissons","company-category-food"],"acf":{"project_title":"VOLVIC - UN ZEST DE FUN","project_description":"Amplification m\u00e9diatique : Volvic, Un Zest de Fun","project_bg":7091,"layout_size":"full"},"yoast_head":"\nCas d\u2019\u00e9cole Un Zest de Fun - Zmirov<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-un-zest-de-fun\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas d\u2019\u00e9cole Un Zest de Fun - Zmirov\" \/>\n<meta property=\"og:description\" content=\"UN ZEST DE FUN CLIENT VOLVIC ACTIVATION Relation influence \u2022 Relation media Pitch Comment soutenir la gamme Volvic Zest pendant l\u2019\u00e9t\u00e9 en cr\u00e9ant une activation capable de g\u00e9n\u00e9rer de la viralit\u00e9 culturelle et conversationnelle ? 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