{"id":9199,"date":"2026-04-02T15:44:08","date_gmt":"2026-04-02T15:44:08","guid":{"rendered":"https:\/\/www.zmirov.com\/?post_type=realization&p=9199"},"modified":"2026-07-20T13:53:15","modified_gmt":"2026-07-20T13:53:15","slug":"cas-decole-un-zest-de-fun","status":"publish","type":"realization","link":"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-un-zest-de-fun\/","title":{"rendered":"Case Study: A Dash of Fun"},"content":{"rendered":"
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A zest of fun<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CUSTOMER<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Volvic<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Media Relations \u2022 Influence<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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To support its range Zest<\/strong>\u00a0During the summer, Volvic wanted to capitalize on the popularity of its ambassador. Antoine Dupont<\/strong>\u00a0while installing the brand in a more entertaining register.

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The challenge was not only to generate visibility, but to create content capable of reaching beyond the rugby community and fueling conversations on social media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Answers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We have gathered Antoine Dupont<\/strong>\u00a0and Eric Judor<\/strong>\u00a0in a video format designed for social media use, playing on the intersection of athletic performance and humor.

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To broaden the audience beyond those naturally close to the brand, the initiative mobilized a network of content creators, rugby players, and footballers. McFly & Carlito<\/strong>\u00a0have notably contributed to amplifying the campaign among complementary communities.

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An organic exclusivity was granted to BRUT<\/strong>\u00a0for the set photos and the operation reveal.\u00a0<\/p>

In parallel, a media relations program allowed the campaign to reach the news, sports, and celebrity universes.

By associating Antoine Dupont, \u00c9ric Judor, BRUT, and affinity communities, Volvic expanded the impact of Zest far beyond the rugby world.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Results <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Social media content <\/div>\t\t\t
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Interactions<\/div>\t\t\t
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Organic views on Reels<\/div>\t\t\t
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Press coverage<\/div>\t\t\t
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Of EMV <\/div>\t\t\t
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The reach<\/div>\t\t\t
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SEE OTHER SIMILAR ACHIEVEMENTS<\/h4>\t\t\t\t<\/div>\n\t\t
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IZIPIZI - IZIPIZI Stadium<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Aigle - 170+1<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Lee - Lee x Basquiat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

UN ZEST DE FUN CLIENT VOLVIC ACTIVATION Relations m\u00e9dias \u2022 Influence Pitch Pour soutenir sa gamme Zest\u00a0pendant l’\u00e9t\u00e9, Volvic souhaitait capitaliser sur la popularit\u00e9 de son ambassadeur Antoine Dupont\u00a0tout en installant la marque dans un registre plus divertissant. L’enjeu n’\u00e9tait pas seulement de g\u00e9n\u00e9rer de la visibilit\u00e9, mais de cr\u00e9er un contenu capable de toucher […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"company-category":[21,28],"class_list":["post-9199","realization","type-realization","status-publish","format-standard","hentry","company-category-boissons","company-category-food"],"acf":{"project_title":"VOLVIC - UN ZEST DE FUN","project_description":"Faire d'un ambassadeur un moteur d'influence pour la marque.","project_bg":7091,"layout_size":"full"},"yoast_head":"\nCas d\u2019\u00e9cole Un Zest de Fun - Zmirov<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-un-zest-de-fun\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas d\u2019\u00e9cole Un Zest de Fun - Zmirov\" \/>\n<meta property=\"og:description\" content=\"UN ZEST DE FUN CLIENT VOLVIC ACTIVATION Relations m\u00e9dias \u2022 Influence Pitch Pour soutenir sa gamme Zest\u00a0pendant l’\u00e9t\u00e9, Volvic souhaitait capitaliser sur la popularit\u00e9 de son ambassadeur Antoine Dupont\u00a0tout en installant la marque dans un registre plus divertissant. 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