{"id":9199,"date":"2026-04-02T15:44:08","date_gmt":"2026-04-02T15:44:08","guid":{"rendered":"https:\/\/www.zmirov.com\/?post_type=realization&p=9199"},"modified":"2026-04-03T09:20:48","modified_gmt":"2026-04-03T09:20:48","slug":"cas-decole-un-zest-de-fun","status":"publish","type":"realization","link":"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-un-zest-de-fun\/","title":{"rendered":"Cas d\u2019\u00e9cole Un Zest de Fun"},"content":{"rendered":"
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UN ZEST DE FUN<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CLIENT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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VOLVIC<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Relation influence \u2022 Relation media<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Comment soutenir la gamme Volvic Zest pendant l\u2019\u00e9t\u00e9 en cr\u00e9ant une activation capable de g\u00e9n\u00e9rer de la viralit\u00e9 culturelle et conversationnelle<\/strong> ?<\/p>


Comment associer humour et performance sportive<\/strong> pour toucher une audience large et installer la marque dans un registre plus divertissant et populaire ?<\/p>


Comment cr\u00e9er un contenu<\/strong> social-first<\/strong> capable de d\u00e9passer le cadre publicitaire traditionnel ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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R\u00e9ponses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Imaginer une activation digitale<\/strong> port\u00e9e par un duo inattendu, r\u00e9unissant Antoine Dupont et \u00c9ric Judor autour d\u2019un format vid\u00e9o pens\u00e9 pour les usages sociaux<\/strong>.<\/p>


D\u00e9ployer une strat\u00e9gie combinant cr\u00e9ation de contenu, amplification influence et relations m\u00e9dias<\/strong> afin de maximiser la visibilit\u00e9 de la campagne.<\/p>


Construire un storytelling<\/strong> autour d\u2019un casting fort et d\u2019une r\u00e9alisation sign\u00e9e Boris Diaw pour prolonger l\u2019engagement via contenus exclusifs, teasing et relais \u00e9ditoriaux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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R\u00e9sultats <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Retomb\u00e9es presse (100 % positives)<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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contenus d'influence publi\u00e9s<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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vues organiques sur le Reel<\/div>\t\t\t
\n\t\t\t\t+<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\tM<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Likes sur les contenus campagne<\/div>\t\t\t
\n\t\t\t\t+<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\tK<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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D\u2019EMV sur la campagne<\/div>\t\t\t
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De reach total sur la campagne<\/div>\t\t\t
\n\t\t\t\t+<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\tM<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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VOIR D\u2019AUTRES R\u00c9ALISATIONS SIMILAIRES<\/h4>\t\t\t\t<\/div>\n\t\t
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IZIPIZI - IZIPIZI Stadium<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Aigle - 170+1<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Lee - Lee x Basquiat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

UN ZEST DE FUN CLIENT VOLVIC ACTIVATION Relation influence \u2022 Relation media Pitch Comment soutenir la gamme Volvic Zest pendant l\u2019\u00e9t\u00e9 en cr\u00e9ant une activation capable de g\u00e9n\u00e9rer de la viralit\u00e9 culturelle et conversationnelle ? Comment associer humour et performance sportive pour toucher une audience large et installer la marque dans un registre plus divertissant […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"company-category":[21,28],"class_list":["post-9199","realization","type-realization","status-publish","format-standard","hentry","company-category-boissons","company-category-food"],"acf":{"project_title":"VOLVIC - UN ZEST DE FUN","project_description":"Amplification m\u00e9diatique : Volvic, Un Zest de Fun","project_bg":7091,"layout_size":"full"},"yoast_head":"\nCas d\u2019\u00e9cole Un Zest de Fun - Zmirov<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-un-zest-de-fun\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas d\u2019\u00e9cole Un Zest de Fun - Zmirov\" \/>\n<meta property=\"og:description\" content=\"UN ZEST DE FUN CLIENT VOLVIC ACTIVATION Relation influence \u2022 Relation media Pitch Comment soutenir la gamme Volvic Zest pendant l\u2019\u00e9t\u00e9 en cr\u00e9ant une activation capable de g\u00e9n\u00e9rer de la viralit\u00e9 culturelle et conversationnelle ? 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